Key Result Areas: 

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content; moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
• Perform analysis on Technical SEO, On-page & OFF page SEO for clients and formulating strategies accordingly; carry out analysis of client sites for areas to be improved, deleted or revised
• Use effective search engine keywords in relevant places within website
• Be up-to-date with the latest SEO news and methods such as Google’s Algorithm
• Carry out research & providing recommendations on crucial points of improvement
• Conduct back-link analysis, optimization, and monitoring the day-to-day performance of the business’s SEO activity efficiency
• Understand the strategy of high-conversion keywords, high search-volume keywords, and quick-ranking keywords

Key Highlights: 

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled??? 
• Awards/appreciation letters received???? Other relevant achievements????