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ARVIND RAWAT

C-21

Sector-21

Delhi - 212652, Delhi

Telephone +91.9811287512

[email protected]

1558349756

About Me

Social Media Marketing

  • Knowledge of all the two levels of optimization – on-page optimization and Off-page optimization; analyzing client’s goal and designing marketing plan; works within the budget allotted by client for marketing campaign and other purchase; protect the personal information provided by the client
  • Using digital marketing channels and techniques to increase brand awareness; monitor Social Media performance and take corrective measures to improve like creating Fan Pages etc.; monthly review of the work done on website and progress till date should be given via personal meeting with client
  • Experienced in carrying out website audit and suggesting strategies accordingly to rank higher in search engines of clients in various industries; compiling performances report using Google Analytics / Goggle Webmaster program; generate traffic, turn them into leads and convert those leads into sales
  • Resourceful in developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution; manages client expectations, bringing issues/concerns to clients' attention, offering potential solutions, and advising of potential delivery delays

Education

Master of Business Administration, Media Marketing

ABC College

BBA/MBA

Delhi, Delhi

Completed, May 2004

Work Experience

May 2008 - June 2017
Social Media Marketing

XYZ Ltd

Delhi, Delhi

Key Result Areas: 

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content; moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
  • Perform analysis on Technical SEO, On-page & OFF page SEO for clients and formulating strategies accordingly; carry out analysis of client sites for areas to be improved, deleted or revised
  • Use effective search engine keywords in relevant places within website
  • Be up-to-date with the latest SEO news and methods such as Google’s Algorithm
  • Carry out research & providing recommendations on crucial points of improvement
  • Conduct back-link analysis, optimization, and monitoring the day-to-day performance of the business’s SEO activity efficiency
  • Understand the strategy of high-conversion keywords, high search-volume keywords, and quick-ranking keywords

Key Highlights: 

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled??? 
  • Awards/appreciation letters received???? Other relevant achievements????

August 2018 - Current
Social Media Marketing

ABC Ltd

Noida, Uttar Pradesh

Key Result Areas: 

  • Developed, implemented and managed social media strategy
  • Defined most important social media KPIs; managed and oversaw social media content
  • Measure the success of every social media campaign
  • Stayed up-to-date with the latest social media best practices and technologies
  • Used social media marketing tools such as Buffer; attended educational conferences
  • Worked with copywriters and designers to ensure content is informative and appealing
  • Collaborated with Marketing, Sales and Product Development teams
  • Monitored SEO and user engagement and suggest content optimization
  • Communicated with industry professionals and influencers via social media to create a strong network
  • Hired and trained others in the team; provide constructive feedback

Key Highlights: 

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled??? 
  • Awards/appreciation letters received???? Other relevant achievements????

Skills

Key Expertise

  • Social Media Marketing
  • Project Management
  • Search Engine Optimization
  • Blogs Creation & Promotion
  • Social Media Optimization
  • Online Lead Generation
  • Website Analysis
  • Keywords Research
  • Instant Traffic Generation
  • E-Mail Marketing
  • Building Web pages
  • Event Management

Computer Proficiency

Operating Systems
  • MS Office – Word, Excel and PowerPoint star3
Software
  • Internet Applications star3

Languages

  • English star3
  • Hindi star3

Personal Details

  • Birthday:October 01, 1981

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