ARVIND RAWAT

C-21

Sector-21

Delhi - 212652, Delhi

Telephone +91.9811287512

[email protected]

About Me

Social Media Marketing

Knowledge of all the two levels of optimization – on-page optimization and Off-page optimization; analyzing client’s goal and designing marketing plan; works within the budget allotted by client for marketing campaign and other purchase; protect the personal information provided by the client
Using digital marketing channels and techniques to increase brand awareness; monitor Social Media performance and take corrective measures to improve like creating Fan Pages etc.; monthly review of the work done on website and progress till date should be given via personal meeting with client
Experienced in carrying out website audit and suggesting strategies accordingly to rank higher in search engines of clients in various industries; compiling performances report using Google Analytics / Goggle Webmaster program; generate traffic, turn them into leads and convert those leads into sales
Resourceful in developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution; manages client expectations, bringing issues/concerns to clients' attention, offering potential solutions, and advising of potential delivery delays

Education

Master of Business Administration, Media Marketing

ABC College

BBA/MBA

Delhi, Delhi

Completed, May 2004

Work Experience

May 2008 - June 2017

Social Media Marketing

XYZ Ltd

Delhi, Delhi

Key Result Areas:

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content; moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Perform analysis on Technical SEO, On-page & OFF page SEO for clients and formulating strategies accordingly; carry out analysis of client sites for areas to be improved, deleted or revised
Use effective search engine keywords in relevant places within website
Be up-to-date with the latest SEO news and methods such as Google’s Algorithm
Carry out research & providing recommendations on crucial points of improvement
Conduct back-link analysis, optimization, and monitoring the day-to-day performance of the business’s SEO activity efficiency
Understand the strategy of high-conversion keywords, high search-volume keywords, and quick-ranking keywords

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????

August 2018 - Current

Social Media Marketing

ABC Ltd

Noida, Uttar Pradesh

Key Result Areas:

Developed, implemented and managed social media strategy
Defined most important social media KPIs; managed and oversaw social media content
Measure the success of every social media campaign
Stayed up-to-date with the latest social media best practices and technologies
Used social media marketing tools such as Buffer; attended educational conferences
Worked with copywriters and designers to ensure content is informative and appealing
Collaborated with Marketing, Sales and Product Development teams
Monitored SEO and user engagement and suggest content optimization
Communicated with industry professionals and influencers via social media to create a strong network
Hired and trained others in the team; provide constructive feedback

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????