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Corporate

ARVIND RAWAT

C-21

Sector-21

Delhi - 212652

Delhi

1558350885

About Me

SEO Cunsultant
  • Extensive experience of XX years in performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities; providing SEO analysis/recommendations in coordination with elements and structure of websites and web pages
  • Adept in providing recommendations and execute strategies for content development in coordination with SEO goals-general and keyword specific; administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Skilled in creating and supporting marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers); implement link building campaigns in coordination with client SEO goals
  • Keeping pace with SEO, search engine, social media and internet marketing industry trends and developments; monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Solid understanding of performance marketing, conversion, and online customer acquisition; in-depth experience with website analytics tools; knowledge of ranking factors and search engine algorithms; up-to-date with the latest trends and best practices in SEO and SEM

Education

Master of Business Administration, Digital Marketing

ABC College

BBA/MBA

Delhi, Delhi

Completed, March 2004

Work Experience

June 2008 - September 2015
SEO Cunsultant

XYZ Ltd

Delhi, Delhi

Key Result Areas:

  • Executed tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Tracked, reported, and analyzed website analytics and initiatives & campaigns
  • Managed campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies; optimized copy and landing pages for search engine marketing
  • Performed ongoing keyword discovery, expansion and optimization
  • Researched and implemented search engine optimization recommendations
  • Researched and analyzed competitor advertising links
  • Developed and implemented link building strategy
  • Worked with the development team to ensure SEO best practices are properly implemented on newly developed code; planned, developed and implemented SEO strategy
  • Worked with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommended changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Review and analyze client sites for areas that need to improved, deleted, or revised
  • Prepare detailed strategy reports; identify the least expensive but most powerful and profitable keywords for client sites
  • Run pay-per-click campaigns; improve a company's organic search results; write effective headlines, body copy, and websites
  • Ensure websites are filled with optimal keywords; place keywords appropriately in copy to gain most search engine traffic; write effective call-to-action statements

Key Highlights:

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

November 2017 - Current
SEO Consultant

ABC Ltd

Noida, Uttar Pradesh

Key Result Areas:

  • Worked towards organic search optimization and ROI maximization
  • Regularly performed thorough keywords research
  • Built strong relationships with clients; ask for client referrals
  • Identified possibilities for new clients; up-sell when appropriate
  • Identified key SEO KPIs; monitor redirects, click rate, bounce rate, and other KPIs
  • Prepared and presented reports regularly
  • Identified buyer persona to better target identified audiences
  • Identified problems and deficiency and implement solutions in a timely manner
  • Suggested improvements for process and productivity optimization
  • Worked with web developers and marketing teams to properly implement SEO best practices
  • Stayed up-to-date with the latest SEO and digital marketing latest trends and best practices

Key Highlights:

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

Computer Proficiency

Operating Systems
  • MS Office – Word, Excel and PowerPoint star3
Software
  • Internet Applications star3

Languages

  • English star3
  • Hindi star3

Personal Details

  • Birthday:October 01, 1981

Address Details

C-21

Sector-21

Delhi - 212652

Delhi

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