Key Result Areas:

• Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
• Work on several projects at the same time, often for several different clients
• Make decisions on the best form of media for specific clients and campaigns
• Undertake research and analyse data using specialist industry resources
• Identify target audiences and analyse their characteristics, behaviour and media habits
• Present proposals, including cost schedules, to clients
• Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in judgement
• Work with colleagues, other departments and media buyers either in-house or in a specialist agency
• Make and maintain good contacts with media owners, such as newspapers, magazines and websites
• Proofread advertisement content before release; maintain detailed records  Evaluate the effectiveness of campaigns to inform future ones

Key Highlights:

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????