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Media Planner Resume Samples and Templates for 2025

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Media Planner Resume Guide for India

A well-crafted Media Planner resume is essential for success in India’s dynamic media planning and buying industry. Whether you’re a fresher starting your career or an experienced professional seeking positions at agencies like GroupM, Dentsu Media, Publicis Media, OMD, or in-house marketing teams, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian media industry
Key skills Indian agencies look for
Complete resume example with Indian context
Top media planning employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Media Planner Resume Matters in India

India’s media industry is expanding rapidly, with agencies like GroupM, Dentsu Media, Publicis Media, OMD, Havas Media, IPG Mediabrands, and in-house teams at HUL, P&G, Amazon India, and Flipkart actively hiring Media Planners. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by media agencies and holding companies
Showcase skills that Indian employers value, including media strategy, budget optimization, and cross-channel planning
Demonstrate your media planning achievements and campaign success

Indian media recruiters typically spend 6-10 seconds reviewing each resume initially. Your Media Planner resume must immediately communicate your strategic thinking, analytical abilities, and understanding of the Indian media landscape. With India’s growing advertising market, a well-optimized resume is essential.

Media Planner Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian Media Planner Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for Media Planners in India

Indian media agencies look for comprehensive planning expertise covering strategy, optimization, and cross-channel integration.

Strategic Planning (Essential)

Media Strategy: Objective-based planning, target audience definition
Campaign Planning: Reach, frequency, and impact optimization
Media Mix Planning: TV, digital, print, OOH, radio allocation
Budget Planning: Efficient allocation across channels
Competitive Analysis: Share of voice, competitive benchmarking

Analytical Skills

Data Analysis: Campaign performance evaluation
Research Interpretation: BARC, TAM, IRS data analysis
ROI Measurement: Cost efficiency, ROAS calculation
Audience Insights: Target group analysis
Market Research: Category and consumer trends

Digital Planning

Digital Media Planning: Paid search, social, display, video
Programmatic Planning: DV360, DSP strategy
Social Media Planning: Platform-specific strategies
Content Distribution: Content amplification planning
Attribution: Cross-channel attribution understanding

Tools & Technology

Planning Tools: Prisma, MediaOcean, Spectra
Research Tools: BARC, TAM, IRS, MRUC
Analytics: Google Analytics, Excel (Advanced)
Reporting: Power BI, Tableau, Data Studio
Digital Platforms: Meta, Google, DV360

Soft Skills for Indian Agencies

Strategic Thinking: Long-term campaign vision
Analytical Mindset: Data-driven recommendations
Communication: Client presentations, internal alignment
Collaboration: Cross-team coordination
Attention to Detail: Accurate planning and documentation

How to Present Skills

Create a dedicated skills section. Group by category (Strategy, Analytics, Digital, Tools). Highlight campaign success and budget optimization prominently.

Media Planner Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Priya Menon

Mumbai, Maharashtra | +91-98XXX-XXXXX | priya.menon@email.com | linkedin.com/in/priyamenon-media

Professional Summary

Strategic Media Planner with 6+ years of experience in integrated media planning across TV, digital, print, and OOH. Proven track record of planning ₹75 Cr+ annual media campaigns with 20% improvement in cost efficiency and 15% better reach delivery. Expertise in media strategy development, cross-channel planning, and campaign optimization for FMCG and automotive brands. Strong background with GroupM and Dentsu Media serving clients including HUL, Maruti Suzuki, and Amazon. MBA from Symbiosis with consistent record of delivering media excellence. Seeking Senior Media Planner role at a leading media agency.

Skills

Strategic Planning: Media Strategy, Campaign Planning, Media Mix Optimization, Budget Allocation Research & Analytics: BARC Data Analysis, TAM, IRS, Competitive Benchmarking, ROI Analysis Digital Planning: Paid Social, Programmatic, Search, Display, Video Planning Planning Tools: Prisma, MediaOcean, Spectra, Google Analytics, Power BI Category Expertise: FMCG, Automotive, E-commerce, Telecom, BFSI Soft Skills: Strategic Thinking, Presentation Skills, Stakeholder Management, Team Collaboration

Professional Experience

Senior Media Planner | GroupM (Mindshare) | Mumbai | April 2021 – Present

Lead media planning for ₹75 Cr+ annual campaigns across FMCG and e-commerce clients
Developed integrated media strategies achieving 20% cost efficiency improvement
Create media plans across TV, digital, print, and OOH with optimized media mix
Analyze BARC, TAM, and digital data to develop data-driven recommendations
Present strategic media recommendations to client CMOs and marketing directors
Coordinate with buying team to ensure plan execution and optimization
Mentor team of 3 junior planners on media strategy and planning tools
Received “Planning Excellence Award” for best strategic media plan (2023)
Lead annual media planning presentations for key accounts
Collaborate with creative and account teams for integrated campaign development

Media Planner | Dentsu Media (Carat) | Mumbai | June 2018 – March 2021

Planned automotive campaigns (Maruti Suzuki) with ₹40 Cr annual budget
Developed media strategies for new vehicle launches across integrated channels
Created detailed media plans with reach, frequency, and cost projections
Analyzed campaign performance and provided optimization recommendations
Built expertise in TV planning, print planning, and digital integration
Supported new business pitches with strategic media planning

Assistant Media Planner | Madison World | Mumbai | July 2016 – May 2018

Supported senior planners on BFSI and telecom client media campaigns
Learned media planning tools including Prisma and research data interpretation
Prepared competitive analysis and category spending reports
Assisted in campaign post-analysis and learning documentation
Developed foundation in integrated media planning

Campaign Highlights

FMCG Brand Launch | GroupM | 2023

Budget: ₹25 Cr (Integrated)
Strategy: High-impact launch with 85% TG reach in 4 weeks
Media Mix: 50% TV, 35% Digital, 10% OOH, 5% Print
Achievement: Exceeded reach targets by 15%, 20% under budget

Automotive Launch Campaign | Dentsu | 2020

Budget: ₹15 Cr (TV + Digital)
Strategy: Phased launch with awareness to consideration journey
Achievement: 110% reach delivery, highest aided recall in category

Education

Master of Business Administration (MBA) | Symbiosis Institute of Media & Communication | 2016

Specialization: Media Planning & Management
CGPA: 3.5/4.0

Bachelor of Mass Media (BMM) | Mumbai University | 2014

Specialization: Advertising
First Class (74%)

Certifications

Google Ads Certification | Google | 2023
DV360 Fundamentals | Google | 2023
Meta Media Planning Professional | Meta | 2022
Advanced Media Planning | IAB India | 2021
Data Analytics for Media | Coursera | 2020

Industry Knowledge

Research Tools: BARC, TAM, IRS, MRUC, TGI
Planning Tools: Prisma, MediaOcean, Spectra
Digital Platforms: Google Marketing Platform, Meta Business Suite
Categories: FMCG, Automotive, E-commerce, Telecom, BFSI, Consumer Durables

Languages

English (Fluent) | Hindi (Fluent) | Marathi (Native) | Tamil (Basic)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Priya Menon Mumbai, December 2024

Types of Media Planner Roles in India

India offers various media planning career paths. Here’s an overview:

By Specialization

Traditional Media Planner: TV, print, radio, OOH planning
Digital Media Planner: Online, social, programmatic planning
Integrated Media Planner: Cross-channel strategy
Strategic Planner: High-level media strategy
Communications Planner: Holistic communications strategy

By Experience Level

Assistant Media Planner: 0-2 years, support role
Media Planner: 2-4 years, independent planning
Senior Media Planner: 4-7 years, strategic leadership
Associate Planning Director: 7-10 years, team leadership
Planning Director: 10+ years, strategic oversight

By Agency Type

Media Agency: GroupM, Dentsu, Publicis
Full-Service Agency: Ogilvy, Leo Burnett planning teams
Digital Agency: Performance and digital planning
In-house Teams: Brand media planning teams

Top Media Planner Employers in India

India’s media planning sector offers excellent opportunities. Here are the top employers:

Global Media Networks

GroupM India: Mindshare, MediaCom, Wavemaker
Dentsu Media: Carat, iProspect, Dentsu X
Publicis Media: Starcom, Zenith, Spark
OMD India: Omnicom media agency
Havas Media: Havas Group media
IPG Mediabrands: Initiative, UM

Specialized Planning Agencies

Madison World: Independent media agency
DDB Mudra: Communications planning
FCB Ulka: Media planning team

In-House Media Teams

HUL: FMCG in-house planning
Amazon India: Retail media planning
Flipkart: E-commerce media
Reliance Industries: Conglomerate media

How to Apply

Apply through Naukri.com and LinkedIn
Agency career pages directly
Industry referrals (highly effective)
Campus placements (Symbiosis, MICA, XIC)
Media industry networking

Media Planner Salary in India

Media planning offers competitive salaries with strategic roles commanding premium. Salaries vary based on experience, agency type, and specialization.

Salary by Experience Level

Experience	Media Agency (INR)	Digital Agency (INR)	In-House (INR)
Asst. Planner (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹7 LPA	₹4 - ₹7 LPA
Planner (2-4 years)	₹6 - ₹12 LPA	₹8 - ₹15 LPA	₹8 - ₹14 LPA
Sr. Planner (4-7 years)	₹12 - ₹22 LPA	₹15 - ₹28 LPA	₹14 - ₹24 LPA
Assoc. Director (7-10 years)	₹22 - ₹38 LPA	₹28 - ₹45 LPA	₹24 - ₹40 LPA
Director (10+ years)	₹38 - ₹65 LPA	₹45 - ₹80 LPA	₹40 - ₹70 LPA

Note: Strategic planning roles and digital specialists command premium salaries.

Salary by City

City	Salary Range (Planner Level)
Mumbai	₹8 - ₹15 LPA
Delhi NCR	₹7 - ₹14 LPA
Bangalore	₹7 - ₹13 LPA
Hyderabad	₹6 - ₹11 LPA
Chennai	₹6 - ₹10 LPA
Kolkata	₹5 - ₹9 LPA

Factors Affecting Salary

Agency Network: Global networks pay premium
Specialization: Digital and strategic planning pay more
Client Category: FMCG, auto clients command premium
Budget Responsibility: Larger budgets mean higher salary
Certifications: Google, Meta certs add value
Education: Symbiosis, MICA background valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for Media Planners in India

Professional certifications enhance credibility in media planning.

Digital Platform Certifications

Google Ads Certification: Search, Display, Video
DV360 Certification: Programmatic planning
Meta Blueprint: Facebook/Instagram planning
LinkedIn Marketing: B2B planning

Industry Certifications

IAB Digital Advertising: Industry standards
Programmatic Fundamentals: RTB understanding
Google Analytics: Measurement basics

Research & Analysis

BARC Certification: Television research
Advanced Excel: Data analysis
Data Analytics: Coursera/LinkedIn Learning

How to Get Certified

Complete graduation or MBA in media/marketing
Join media agency as Assistant Planner
Get Google Ads and Analytics certifications
Complete Meta Blueprint certifications
Learn research tools (BARC, TAM, IRS)

ATS Tips for Your Media Planner Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Media Planner, Media Strategy, Campaign Planning)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (Media Planner, Senior Media Planner)
Include budget and reach metrics
Get endorsements from colleagues

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (₹75 Cr planned, 20% efficiency, 85% reach)
DO: Mention specific research tools and platforms
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for Media Planner Roles

Common keywords from job postings:

Media Planner, Strategic Planner, Communications Planner
Media Strategy, Campaign Planning, Media Mix
BARC, TAM, IRS, Reach, Frequency
Google Ads, DV360, Programmatic, Digital Planning
Cost Efficiency, ROI, Budget Optimization

Final Tips for Your Media Planner Resume

✅ Lead with strategic metrics—₹75 Cr planned, 20% efficiency, 85% reach

✅ Show planning breadth—TV, digital, print, OOH expertise

✅ Highlight strategic thinking—campaign strategies developed

✅ Demonstrate analytical skills—research data interpretation

✅ Include tool proficiency—Prisma, BARC, Google Analytics

✅ Show progression—clear career growth from assistant to senior

✅ Proofread carefully—attention to detail critical

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting budget and strategy
Skills organized by category (Strategy, Analytics, Digital, Tools)
Experience showing planning metrics and achievements
Campaign highlights with specific results
Education with media management background
Platform certifications (Google, Meta)
ATS-friendly formatting
Declaration statement

Ready to create your professional Media Planner resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian corporate job market.

Media Planner Text-Only Resume Templates and Samples

ARVIND RAWAT

Phone: 9431278941

Email: arvind@abc.com

Address: C-21, Sector-21, Delhi

About Me

Media Planner

An Experienced Professional – Media Planning with Extensive experience of XX years in reaching the highest number of people with the lowest-priced ad possible; identifying target audience; coordinating the launch of media campaigns with marketing, communications, and sales departments
Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing the effectiveness of campaigns; building relationships with media sales companies
Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
Gaining client approval for each campaign phase; working with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buying space in print publications or television markets
Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills

Education

Marketing Management, Master of Business Administration, Completed, May 2006

Anna University

– Marks null

Chennai, TN

Certifications

Certified Media planner, Completed , January 2018

Work Experience

Period: April 2018 - Current

Senior Media Planner

Mantras2Success Consultants

Mumbai, MH

Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients, and consumers to develop media strategies and campaigns
Work on several projects at the same time, often for several different clients
Make decisions on the best form of media for specific clients and campaigns
Undertake research and analyze data using specialist industry resources
Identify target audiences and analyze their characteristics, behavior, and media habits
Present proposals, including cost schedules, to clients
Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in the judgment
Work with colleagues, other departments, and media buyers either in-house or in a specialist agency
Make and maintain good contacts with media owners, such as newspapers, magazines, and websites
Proofread advertisement content before release; maintain detailed records  Evaluate the effectiveness of campaigns to inform future ones

Period: November 2013 - March 2017

Media Planner

Lodha Group

Noida, UP

Collected and analyzed market data; allocated budgets and monitor costs
Identified target audiences and understand their behavior and habits
Determined the best media outlet mix for campaigns
Optimized ad campaigns according to geographic exposure, frequency, time spans, and more
Followed-up media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluated the success of media strategies and campaigns