- Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing effectiveness of campaigns; building the relationships with media sales companies
- Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
- Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
- Gaining client approval for each campaign phase; work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buy space in print publications or television markets
- Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills
