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Media Planner Resume Samples (Text format)

About Me

Media Planner

  • An Experienced Professional – Media Planning with Extensive experience of XX years in reaching the highest number of people with the lowest-priced ad possible; identifying target audience; coordinating the launch of media campaigns with marketing, communications, and sales departments
  • Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing the effectiveness of campaigns; building relationships with media sales companies
  • Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
  • Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
  • Gaining client approval for each campaign phase; working with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buying space in print publications or television markets
  • Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills

EDUCATION

Marketing Management, Master of Business Administration, Completed, 2006-05-01

Anna University

Marks null,

Chennai, TN

Work Experience

2018-04-01 - Current

Senior Media Planner

Mantras2Success Consultants

Mumbai, MH
  • Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients, and consumers to develop media strategies and campaigns
  • Work on several projects at the same time, often for several different clients
  • Make decisions on the best form of media for specific clients and campaigns
  • Undertake research and analyze data using specialist industry resources
  • Identify target audiences and analyze their characteristics, behavior, and media habits
  • Present proposals, including cost schedules, to clients
  • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in the judgment
  • Work with colleagues, other departments, and media buyers either in-house or in a specialist agency
  • Make and maintain good contacts with media owners, such as newspapers, magazines, and websites
  • Proofread advertisement content before release; maintain detailed records  Evaluate the effectiveness of campaigns to inform future ones

2013-11-01 - 2017-03-01

Media Planner

Lodha Group

Noida, UP
  • Collected and analyzed market data; allocated budgets and monitor costs
  • Identified target audiences and understand their behavior and habits
  • Determined the best media outlet mix for campaigns
  • Optimized ad campaigns according to geographic exposure, frequency, time spans, and more
  • Followed-up media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluated the success of media strategies and campaigns

Skills

  • Lead Generation
  • Email Marketing
  • Statistical Analysis.
  • Analytical Skill
  • Management

Languages

  • Haryanvi
  • Hindi
  • English
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Media Planner Resume Sample

Media Planner Resume Sample
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