Extensive experience of XX years in reaching highest number of people with lowest-priced ad possible; identifying target audience; coordinating with launch of media campaigns with marketing, communications, and sales departments
PROFILE SUMMARY
Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing effectiveness of campaigns; building the relationships with media sales companies
Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
Gaining client approval for each campaign phase; work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buy space in print publications or television markets
Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Manager - Media Planning
Key Result Areas:
Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
Work on several projects at the same time, often for several different clients
Make decisions on the best form of media for specific clients and campaigns
Undertake research and analyse data using specialist industry resources
Identify target audiences and analyse their characteristics, behaviour and media habits
Present proposals, including cost schedules, to clients
Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in judgement
Work with colleagues, other departments and media buyers either in-house or in a specialist agency
Make and maintain good contacts with media owners, such as newspapers, magazines and websites
Proofread advertisement content before release; maintain detailed records
Evaluate the effectiveness of campaigns to inform future ones
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Manager - Media Planning
Key Result Areas:
Collected and analyzed market data; allocated budgets and monitor costs
Identified target audiences and understand their behavior and habits
Determined the best media outlet mix for campaigns
Optimized ad campaigns according to geographic exposure, frequency, time spans and more
Followed-up media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluated the success of media strategies and campaigns
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
MBA in Marketing Management from ABC College, Delhi
YYYY
BBA in Marketing Management from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
