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Media Planner - Free Resume Sample

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What do you do, what is your job?

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ARVIND RAWAT

Contact: 999999999 | E-Mail: [email protected]


An Experienced Professional – Media Planning

Extensive experience of XX years in reaching highest number of people with lowest-priced ad possible; identifying target audience; coordinating with launch of media campaigns with marketing, communications, and sales departments


PROFILE SUMMARY

  • Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing effectiveness of campaigns; building the relationships with media sales companies
  • Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
  • Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
  • Gaining client approval for each campaign phase; work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buy space in print publications or television markets
  • Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills

ORGANIZATIONAL EXPERIENCE

Since MM YY | XYZ Ltd, Delhi | Manager - Media Planning
Key Result Areas:
  • Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
  • Work on several projects at the same time, often for several different clients
  • Make decisions on the best form of media for specific clients and campaigns
  • Undertake research and analyse data using specialist industry resources
  • Identify target audiences and analyse their characteristics, behaviour and media habits
  • Present proposals, including cost schedules, to clients
  • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in judgement
  • Work with colleagues, other departments and media buyers either in-house or in a specialist agency
  • Make and maintain good contacts with media owners, such as newspapers, magazines and websites
  • Proofread advertisement content before release; maintain detailed records
  • Evaluate the effectiveness of campaigns to inform future ones
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Manager - Media Planning
Key Result Areas:
  • Collected and analyzed market data; allocated budgets and monitor costs
  • Identified target audiences and understand their behavior and habits
  • Determined the best media outlet mix for campaigns
  • Optimized ad campaigns according to geographic exposure, frequency, time spans and more
  • Followed-up media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluated the success of media strategies and campaigns
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

EDUCATION

YYYY MBA in Marketing Management from ABC College, Delhi
YYYY BBA in Marketing Management from ABC College, Delhi

TECHNICAL PURVIEW

  • MS Office – Word, Excel & PowerPoint
  • Internet Applications

PERSONAL DETAILS

Date of Birth: 01st October 1981 | Languages Known: English & Hindi

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