About Me
Media Planner
- Keeping abreast of industry figures, including distribution and audience figures; monitoring buying strategies; monitoring and optimizing effectiveness of campaigns; building the relationships with media sales companies
- Adept in identifying a combination of media that will enable the marketer to communicate the message; instrumental in buying advertising space in magazines or newspapers; purchasing advertising time on radio
- Skilled in collecting information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences; using a combination of several different kinds of media to reach different audiences
- Gaining client approval for each campaign phase; work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations; tracking down and buy space in print publications or television markets
- Broad knowledge of media channels; familiarity with campaign evaluation metrics and media buying; excellent communication and teamwork skills; an analytical mind with an aptitude for statistics and maths; strong decision-making skills
Education
Master of Business Administration, Marketing Management
ABC College
BBA/MBA
Delhi, Delhi
Completed, May 2006
Work Experience
April 2008 - July 2017
Media Planner
XYZ Ltd
Delhi, Delhi
Key Result Areas:
- Work with the client and the account team to understand the client's business objectives and advertising strategy; liaise with the creative agency team, clients and consumers to develop media strategies and campaigns
- Work on several projects at the same time, often for several different clients
- Make decisions on the best form of media for specific clients and campaigns
- Undertake research and analyse data using specialist industry resources
- Identify target audiences and analyse their characteristics, behaviour and media habits
- Present proposals, including cost schedules, to clients
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations; manage client relationships to build respect and gain their trust in judgement
- Work with colleagues, other departments and media buyers either in-house or in a specialist agency
- Make and maintain good contacts with media owners, such as newspapers, magazines and websites
- Proofread advertisement content before release; maintain detailed records Evaluate the effectiveness of campaigns to inform future ones
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
November 2018 - Current
Media Planner
ABC Lmt.
Noida, Uttar Pradesh
Key Result Areas:
- Collected and analyzed market data; allocated budgets and monitor costs
- Identified target audiences and understand their behavior and habits
- Determined the best media outlet mix for campaigns
- Optimized ad campaigns according to geographic exposure, frequency, time spans and more
- Followed-up media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluated the success of media strategies and campaigns
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
Computer Proficiency
Operating Systems
- MS Office – Word, Excel and PowerPoint
Software
- Internet Applications
Languages
- English
- Hindi
Personal Details
- Birthday:October 01, 1981
