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Digital Marketing Manager Resume Samples and Templates for 2025

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Digital Marketing Manager Resume Guide for India

A well-crafted Digital Marketing Manager resume is essential for success in India’s rapidly growing digital ecosystem. Whether you’re a fresher starting your career or an experienced professional seeking positions at companies like Flipkart, Swiggy, Zomato, Amazon India, or digital agencies like Dentsu, WPP, or GroupM, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian digital marketing sector
Key skills Indian employers look for
Complete resume example with Indian context
Top Digital Marketing employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Digital Marketing Manager Resume Matters in India

India’s digital advertising market has exploded, with companies like Flipkart, Amazon India, Swiggy, Zomato, Nykaa, BYJU’S, Dentsu, GroupM, WPP, and Publicis actively hiring Digital Marketing Managers. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by agencies and e-commerce companies
Showcase skills that Indian employers value, including performance marketing, SEO/SEM, and data analytics
Demonstrate your campaign achievements and ROI delivery

Indian recruiters typically spend 6-10 seconds reviewing each resume initially. Your Digital Marketing Manager resume must immediately communicate your campaign performance, channel expertise, and ability to drive measurable business outcomes. With India’s digital transformation accelerating, a well-optimized resume is essential.

Digital Marketing Manager Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian Digital Marketing Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for Digital Marketing Managers in India

Indian employers look for comprehensive digital expertise covering performance marketing, content strategy, and analytics.

Performance Marketing (Essential)

Paid Advertising: Google Ads, Meta Ads, LinkedIn Ads
Search Engine Marketing: PPC campaigns, keyword strategy
Display Advertising: Programmatic, remarketing, DV360
App Marketing: Mobile user acquisition, ASO
E-commerce Ads: Amazon Ads, Flipkart Ads

SEO & Content

Search Engine Optimization: On-page, off-page, technical SEO
Content Marketing: Strategy, content calendar, distribution
Social Media Marketing: Platform strategy, community management
Email Marketing: Automation, segmentation, lifecycle
Influencer Marketing: Creator partnerships, campaign management

Analytics & Technology

Analytics Tools: Google Analytics 4, Adobe Analytics
Marketing Automation: HubSpot, Salesforce Marketing Cloud, WebEngage
CRM Integration: Lead tracking, attribution
Tag Management: GTM, pixel implementation
Data Visualization: Tableau, Power BI, Data Studio

Soft Skills for Indian Companies

Strategic Thinking: Campaign planning, budget allocation
Analytical Mindset: Data-driven decision making
Creativity: Ad creative direction, copy conceptualization
Communication: Stakeholder presentations, agency coordination
Leadership: Team management, vendor relationships

How to Present Skills

Create a dedicated skills section. Group by category (Performance Marketing, SEO/Content, Analytics). Highlight ROI achievements and campaign metrics prominently.

Digital Marketing Manager Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Neha Gupta

Bangalore, Karnataka | +91-98XXX-XXXXX | neha.gupta@email.com | linkedin.com/in/nehagupta-digital

Professional Summary

Results-driven Digital Marketing Manager with 7+ years of experience in performance marketing, SEO, and digital strategy for e-commerce and consumer brands. Proven track record of managing ₹10 Cr+ annual ad budgets with 4x ROAS and 40% reduction in CAC. Expertise in Google Ads, Meta Ads, programmatic advertising, and marketing automation. Strong background with Flipkart and Dentsu digital teams. MBA from MICA with consistent record of exceeding digital KPIs. Seeking to lead digital marketing for a high-growth D2C or e-commerce brand.

Skills

Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, Programmatic (DV360), Amazon Ads SEO/Content: Technical SEO, Content Strategy, Social Media Marketing, Influencer Marketing Analytics: Google Analytics 4, Adobe Analytics, Data Studio, Attribution Modeling Marketing Technology: HubSpot, WebEngage, Salesforce Marketing Cloud, GTM E-commerce: Conversion Optimization, User Acquisition, Retention Marketing Soft Skills: Strategic Planning, Team Leadership, Agency Management, Budget Optimization

Professional Experience

Senior Digital Marketing Manager | Flipkart | Bangalore | April 2021 – Present

Manage ₹10 Cr+ annual digital marketing budget across paid and organic channels
Achieved 4x ROAS on performance campaigns with 40% reduction in customer acquisition cost
Lead team of 5 digital marketing specialists and coordinate with 3 agency partners
Drove 60% YoY growth in organic traffic through comprehensive SEO strategy
Launched programmatic campaigns reaching 50M+ users during Big Billion Days
Implemented marketing automation reducing cart abandonment by 25%
Manage influencer partnerships with 100+ creators driving ₹5 Cr in attributed revenue
Present weekly performance dashboards to leadership team
Received “Digital Excellence Award” for highest ROI campaigns (2023)
Built attribution framework tracking customer journey across channels

Digital Marketing Manager | Dentsu India | Mumbai | June 2018 – March 2021

Managed digital campaigns for FMCG clients including HUL and Nestle India
Handled combined ad budgets of ₹15 Cr across Google, Meta, and programmatic
Achieved 150% of campaign KPIs for brand awareness and lead generation
Developed SEO strategies increasing organic visibility by 200% for key clients
Coordinated cross-functional teams of 15+ across creative, media, and analytics
Led digital transformation initiatives for traditional media clients
Trained junior team members on performance marketing best practices

Digital Marketing Executive | Ogilvy India | Delhi NCR | July 2016 – May 2018

Executed paid media campaigns for automotive and telecom clients
Managed Google Ads and Meta campaigns with ₹2 Cr monthly budgets
Created performance reports and optimization recommendations
Supported social media content strategy and community management
Learned programmatic advertising and marketing automation fundamentals

Campaign Highlights

Big Billion Days 2023 | Flipkart | 2023

Campaign Type: Multi-channel performance marketing
Budget: ₹3 Cr
Result: 5x ROAS, 40% increase in app installs vs previous year

D2C Brand Launch | Flipkart Private Labels | 2022

Campaign Type: Full-funnel digital launch
Channels: Google, Meta, Influencer, SEO
Result: ₹10 Cr revenue in first quarter, 3x category benchmark

Education

Post Graduate Diploma in Management (PGDM) | MICA Ahmedabad | 2016

Specialization: Digital Marketing & Communications
CGPA: 3.5/4.0

Bachelor of Commerce (B.Com) | Delhi University | 2014

First Class (75%)
President, Marketing Society

Certifications

Google Ads Search Certification | Google | 2023
Google Analytics 4 Certification | Google | 2023
Meta Certified Marketing Science Professional | Meta | 2022
HubSpot Inbound Marketing Certification | HubSpot | 2021
Programmatic Advertising Certification | IAB | 2020
Advanced SEO Certification | SEMrush Academy | 2020

Languages

English (Fluent) | Hindi (Native) | Punjabi (Conversational)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Neha Gupta Bangalore, December 2024

Types of Digital Marketing Manager Roles in India

India offers various digital marketing career paths. Here’s an overview:

By Function

Performance Marketing Manager: Paid ads, user acquisition
SEO/Content Marketing Manager: Organic growth, content strategy
Social Media Manager: Platform management, community
CRM/Lifecycle Marketing Manager: Retention, automation
E-commerce Marketing Manager: Marketplace, conversion

By Experience Level

Digital Marketing Executive: 0-2 years, execution focus
Digital Marketing Manager: 2-5 years, channel ownership
Senior Digital Marketing Manager: 5-8 years, strategy and team
Head of Digital Marketing: 8-12 years, department leadership
VP/Director Digital: 12+ years, business strategy

By Industry

E-commerce: Flipkart, Amazon, Nykaa, Meesho
Consumer Tech: Swiggy, Zomato, Ola, Paytm
EdTech: BYJU’S, Upgrad, Unacademy
FinTech: Razorpay, PhonePe, CRED
D2C Brands: Mamaearth, boAt, Lenskart

Top Digital Marketing Employers in India

India’s digital marketing sector offers excellent opportunities. Here are the top employers:

E-commerce & Consumer Tech

Flipkart: India’s largest e-commerce platform
Amazon India: Global e-commerce leader
Swiggy: Food delivery and quick commerce
Zomato: Food and hyperlocal
Nykaa: Beauty and fashion
Myntra: Fashion e-commerce
Meesho: Social commerce

Digital Agencies

Dentsu India: Full-service digital agency
GroupM India: Media buying and planning
WPP Network: Ogilvy, Wunderman Thompson
Publicis Groupe: Performics, Digitas
iProspect: Performance marketing
Havas Media: Integrated marketing

D2C & Startups

Mamaearth: Personal care D2C
boAt: Consumer electronics
Lenskart: Eyewear
Sugar Cosmetics: Beauty D2C
The Moms Co: Baby and mother care
Wakefit: Home and sleep solutions

Tech & SaaS Companies

Google India: Search and advertising
Meta India: Social advertising
LinkedIn India: B2B marketing
Salesforce India: Marketing cloud
Adobe India: Experience cloud

How to Apply

Apply through Naukri.com and LinkedIn
Company career pages directly
Employee referrals (highly effective)
AngelList for startups
Agency network connections

Digital Marketing Manager Salary in India

Digital marketing offers competitive salaries with growth potential. Salaries vary based on experience, industry, and company type.

Salary by Experience Level

Experience	Agency (INR)	E-commerce/Tech (INR)	D2C/Startup (INR)
Executive (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹8 LPA	₹4 - ₹7 LPA
Manager (2-5 years)	₹6 - ₹12 LPA	₹10 - ₹18 LPA	₹8 - ₹15 LPA
Senior Manager (5-8 years)	₹12 - ₹22 LPA	₹18 - ₹35 LPA	₹15 - ₹28 LPA
Head/Director (8+ years)	₹22 - ₹40 LPA	₹35 - ₹70 LPA	₹28 - ₹50 LPA

Note: E-commerce and funded startups often offer ESOPs as additional compensation.

Salary by City

City	Salary Range (Manager Level)
Bangalore	₹12 - ₹22 LPA
Mumbai	₹12 - ₹22 LPA
Delhi NCR	₹10 - ₹20 LPA
Hyderabad	₹9 - ₹18 LPA
Pune	₹8 - ₹16 LPA
Chennai	₹8 - ₹16 LPA

Factors Affecting Salary

Industry: E-commerce and funded startups pay premium
Specialization: Performance marketing commands higher salary
Budget Managed: Larger budgets mean higher compensation
Certifications: Google/Meta certs add 10-15%
Education: MBA from top B-school adds premium
Results: Proven ROI track record valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for Digital Marketing Managers in India

Professional certifications demonstrate expertise and are highly valued.

Platform Certifications (Essential)

Google Ads Certifications: Search, Display, Video, Shopping
Google Analytics 4 Certification: Analytics expertise
Meta Certified Marketing Professional: Facebook/Instagram ads
LinkedIn Marketing Certification: B2B advertising

Marketing Automation

HubSpot Certifications: Inbound, Email, Content Marketing
Salesforce Marketing Cloud: Email specialist, consultant
Adobe Analytics: Digital analytics certification

SEO & Content

SEMrush Academy: SEO, content marketing
Moz SEO Certification: Search optimization
Content Marketing Institute: Content strategy

Industry Programs

MICA Executive Programs: Digital marketing management
IIM Digital Marketing Programs: Executive education
Google Digital Garage: Fundamentals (free)
IAB Certifications: Programmatic, digital advertising

How to Get Certified

Complete graduation or MBA
Gain 1-2 years digital marketing experience
Get Google Ads and Analytics certifications (free)
Pursue Meta Blueprint certifications
Complete HubSpot Inbound certification
Consider executive programs from MICA or IIMs

ATS Tips for Your Digital Marketing Manager Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Digital Marketing, Performance Marketing, SEO)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (Digital Marketing Manager, Performance Marketing Lead)
Include budget and ROI numbers
Get endorsements from colleagues and clients

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (₹10 Cr budget, 4x ROAS, 40% CAC reduction)
DO: Mention specific platforms and tools
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for Digital Marketing Roles

Common keywords from job postings:

Digital Marketing Manager, Performance Marketing, SEO Manager
Google Ads, Meta Ads, Programmatic, Display Advertising
ROAS, CAC, CTR, Conversion Rate, Attribution
Marketing Automation, HubSpot, Analytics
E-commerce, D2C, User Acquisition, Growth Marketing

Final Tips for Your Digital Marketing Manager Resume

✅ Lead with budget and ROI—₹10 Cr budget, 4x ROAS, 40% CAC reduction

✅ Show platform expertise—Google, Meta, programmatic certifications

✅ Highlight channel breadth—paid, organic, social, email experience

✅ Demonstrate analytics skills—GA4, attribution, data visualization

✅ Include campaign highlights—specific successful campaigns with metrics

✅ Show progression—clear career growth from executive to manager

✅ Proofread carefully—attention to detail critical

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting budget and ROI
Skills organized by category (Performance, SEO, Analytics)
Experience showing campaign metrics and achievements
Campaign highlights with specific results
Education with MBA/PGDM details
Certifications (Google, Meta, HubSpot)
ATS-friendly formatting
Declaration statement

Ready to create your professional Digital Marketing Manager resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian corporate job market.

Digital Marketing Manager Text-Only Resume Templates and Samples

ARVIND RAWAT

Phone: 09812612684

Email: arvind@abc.com

Address: C-21, Sector-21, Delhi

About Me

Digital Marketing Manager

Digital Marketing Professional Gained extensive experience of XX years in creating strategies to increase online traffic to the organization’s website; tracking the conversions and improving the percentages and numbers; taking care of everything from SEO, and SEM to Social Media Marketing
Adept in creating social media marketing strategies to create a brand name in social media and raise awareness; improving the user experience on the company’s website (includes design, content, and usability); collecting and evaluating customer feedback data; formulating & implementing the competitor’s digital marketing strategies
Skilled in designing and overseeing all aspects of the digital marketing department including marketing database, email, and display advertising campaigns; developing and monitoring campaign budgets; planning and managing social media platforms
Deft in preparing accurate reports on our marketing campaign’s overall performance; identifying the latest trends and technologies affecting the industry; evaluating important metrics that affect website traffic, service quotas, and target audience
In-depth knowledge of various social media platforms, best practices, and website analytics; highly creative with excellent analytical abilities; outstanding communication and interpersonal skills; up-to-date on the latest trends and technologies in digital marketing

Education

Marketing, Master of Business Administration, Completed, August 2004

University Of Kota

– Marks null

Kota, RJ

Certifications

PG Certification in Digital Marketing and Communication, Completed , January 2011

Work Experience

Period: July 2016 - Current

Senior Digital Marketing Manager

Magical Balloons

Mumbai, MH

Build, plan, and implement the overall digital marketing strategy; manage the strategy
Manage and train the rest of the team; stay up-to-date with the latest technology and best practices
Manage and oversee various digital marketing channels; measure ROI and KPIs
Prepare and manage digital marketing budget; oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan; research and forecast future sales and performance trends
Lead, supervise, and motivated members of the digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices

Period: October 2012 - March 2015

Digital Marketing Manager

Purple Squirrel Consulting Services

Mumbai, MH

Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
Measured and reported the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identified trends and insights, and optimize spend and performance based on the insights
Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
Collaborated with internal teams to create landing pages and optimize the user experience
Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built, and maintained social media presence
Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate