About Me
Digital Marketing
- Adept in creating social media marketing strategies to create a brand name in social media and raise awareness; improving the user experience on the company’s website (includes design, content and usability); collecting and evaluating customer feedback data; formulating & implementing the competitor’s digital marketing strategies
- Skilled in designing and overseeing all aspects of digital marketing department including marketing database, email, and display advertising campaigns; developing and monitor campaign budgets; planning and managing social media platforms
- Deft in preparing accurate reports on our marketing campaign’s overall performance; identifying the latest trends and technologies affecting industry; evaluating important metrics that affect website traffic, service quotas, and target audience
- In-depth knowledge of various social media platforms, best practices, and website analytics; highly-creative with excellent analytical abilities; outstanding communication and interpersonal skills; up-to-date on the latest trends and technologies in digital marketing
Education
Master of Business Administration, Digital Marketing
ABC College
BBA/MBA
Delhi, Delhi
Completed, August 2004
Work Experience
July 2007 - September 2012
Digital Marketing Manager
XYZ Ltd
Delhi, Delhi
Key Result Areas:
- Build, plan and implement the overall digital marketing strategy; manage the strategy
- Manage and train the rest of the team; stay up-to-date with latest technology and best practices
- Manage and oversee various digital marketing channels; measure ROI and KPIs
- Prepare and manage digital marketing budget; oversee all the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan; research and forecast future sales and performance trends
- Lead, supervise and motivate members of digital marketing team
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
October 2018 - Current
Digital Marketing Manager
ABC Ltd.
Noida, Uttar Pradesh
Key Result Areas:
- Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identified trends and insights, and optimize spend and performance based on the insights
- Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
- Collaborated with internal teams to create landing pages and optimize user experience
- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built and maintained social media presence
- Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
- Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
Computer Proficiency
Operating Systems
- MS Office – Word, Excel and PowerPoint
Software
- Internet Applications
Languages
- English
- Hindi
Personal Details
- Birthday:October 01, 1981
