Adept in creating social media marketing strategies to create a brand name in social media and raise awareness; improving the user experience on the company’s website (includes design, content and usability); collecting and evaluating customer feedback data; formulating & implementing the competitor’s digital marketing strategies
Skilled in designing and overseeing all aspects of digital marketing department including marketing database, email, and display advertising campaigns; developing and monitor campaign budgets; planning and managing social media platforms
Deft in preparing accurate reports on our marketing campaign’s overall performance; identifying the latest trends and technologies affecting industry; evaluating important metrics that affect website traffic, service quotas, and target audience
In-depth knowledge of various social media platforms, best practices, and website analytics; highly-creative with excellent analytical abilities; outstanding communication and interpersonal skills; up-to-date on the latest trends and technologies in digital marketing
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COMPUTER PROFICIENCY
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LANGUAGES
PERSONAL INFORMATION
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EDUCATION
Digital Marketing, Master of Business Administration
Completed August 2004
ABC College
BBA/MBA
Delhi, Delhi
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WORK EXPERIENCE
Digital Marketing Manager/XYZ Ltd
July 2007 - September 2012
Delhi, Delhi
Key Result Areas:
Build, plan and implement the overall digital marketing strategy; manage the strategy
Manage and train the rest of the team; stay up-to-date with latest technology and best practices
Manage and oversee various digital marketing channels; measure ROI and KPIs
Prepare and manage digital marketing budget; oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan; research and forecast future sales and performance trends
Lead, supervise and motivate members of digital marketing team
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
Digital Marketing Manager/ABC Ltd.
October 2018 - Current
Noida, Uttar Pradesh
Key Result Areas:
Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identified trends and insights, and optimize spend and performance based on the insights
Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
Collaborated with internal teams to create landing pages and optimize user experience
Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built and maintained social media presence
Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
