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ARVIND
RAWAT

Digital Marketing

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COMPUTER PROFICENCY

  • MS Office – Word, Excel and PowerPoint
  • Internet Applications
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LANGUAGES

  • English
  • Hindi

PERSONAL INFORMATION

Birthday

01/10/1981

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profile_iconPROFILE • ABOUT ME

  • Adept in creating social media marketing strategies to create a brand name in social media and raise awareness; improving the user experience on the company’s website (includes design, content and usability); collecting and evaluating customer feedback data; formulating & implementing the competitor’s digital marketing strategies
  • Skilled in designing and overseeing all aspects of digital marketing department including marketing database, email, and display advertising campaigns; developing and monitor campaign budgets; planning and managing social media platforms
  • Deft in preparing accurate reports on our marketing campaign’s overall performance; identifying the latest trends and technologies affecting industry; evaluating important metrics that affect website traffic, service quotas, and target audience
  • In-depth knowledge of various social media platforms, best practices, and website analytics; highly-creative with excellent analytical abilities; outstanding communication and interpersonal skills; up-to-date on the latest trends and technologies in digital marketing

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education_iconEDUCATION

Digital Marketing, Master of Business Administration, Completed, August 2004

ABC College

BBA/MBA

Delhi, Delhi

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work_exp_iconWORK EXPERIENCE

July 2007 - September 2012

Digital Marketing Manager

XYZ Ltd

Delhi, Delhi

Key Result Areas: 

  • Build, plan and implement the overall digital marketing strategy; manage the strategy
  • Manage and train the rest of the team; stay up-to-date with latest technology and best practices
  • Manage and oversee various digital marketing channels; measure ROI and KPIs
  • Prepare and manage digital marketing budget; oversee all the company's social media accounts
  • Suggest activities for improving the quality of online content
  • Track and measure SEO and Google Analytics metrics and provide reports
  • Build an inbound marketing plan; research and forecast future sales and performance trends
  • Lead, supervise and motivate members of digital marketing team 
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices

Key Highlights: 

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
  • Awards/appreciation letters received???? Other relevant achievements????

October 2018 - Current

Digital Marketing Manager

ABC Ltd.

Noida, Uttar Pradesh

Key Result Areas: 

  • Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identified trends and insights, and optimize spend and performance based on the insights
  • Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
  • Collaborated with internal teams to create landing pages and optimize user experience
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built and maintained social media presence
  • Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
  • Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Highlights: 

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
  • Awards/appreciation letters received???? Other relevant achievements????

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