Digital Marketing Manager Resume Sample

Key Result Areas: 

• Build, plan and implement the overall digital marketing strategy; manage the strategy
• Manage and train the rest of the team; stay up-to-date with latest technology and best practices
• Manage and oversee various digital marketing channels; measure ROI and KPIs
• Prepare and manage digital marketing budget; oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan; research and forecast future sales and performance trends
• Lead, supervise and motivate members of digital marketing team 
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices

Key Highlights: 

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
• Awards/appreciation letters received???? Other relevant achievements????

Key Result Areas: 

• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measured and reported performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identified trends and insights, and optimize spend and performance based on the insights
• Brainstormed new and creative growth strategies; planned, executed, and measured experiments and conversion tests
• Collaborated with internal teams to create landing pages and optimize user experience
• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; designed, built and maintained social media presence
• Instrumented conversion points and optimize user funnels; collaborated with agencies and other vendor partners
• Evaluated emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Highlights: 

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
• Awards/appreciation letters received???? Other relevant achievements????