Marketing Manager - Free Resume Sample

• Gained significant understanding in developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections; compiling lists describing our organization's offerings; developing and managing advertising campaigns; organizing company conferences, trade shows, and major events
• Adept in building brand awareness and positioning evaluating and maintaining a marketing strategy; directing, planning and coordinating marketing efforts; communicating the marketing plan; developing each marketing campaign from start to finish; researching demand for the organization's products and services
• Skilled in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals; adroit in handling the entire corporate communication in the markets & handling the brand promotion of the products in order to increase visibility of the same in the market
• A keen planner & strategist in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives; ability to push projects over the finish line with sound planning and persistent execution
• Outstanding instructional, interpersonal and business/ communication skills with the experience required to remain highly focused on achieving bottom line results while formulating advanced business / marketing solutions; creating a highly dynamic work environment that facilitates innovation and continuous improvement

Competency Areas: Visionary, Strategy, Execution & Leadership  Market Analysis/ Research/ Roadmap  Strategy Formulation  P/L & Performance Improvement  Deal Structuring & Negotiations  Growth Management  Budgeting/Sales Forecasting  Vendor Coordination/ Management  Work Force Supervision  Marketing Campaign Development  Competition Analysis  Target Achievement  Training Team Building 

• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Consult with product development personnel on product specifications such as design, color, and packaging
• Compile lists describing product or service offerings
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
• Select products and accessories to be displayed at trade or special production shows
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
• Initiate market research studies and analyze their findings
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
• Conduct economic and commercial surveys to identify potential markets for products and services

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????

• Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deployed successful marketing campaigns and own their implementation from ideation to execution
• Produced valuable and engaging content for our website and blog that attracts and converts our target groups
• Built strategic relationships and partner with key industry players, agencies and vendors
• Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
• Measured and reported on the performance of marketing campaigns, gain insight and assess against goals
• Analyzed consumer behavior and adjust email and advertising campaigns accordingly

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????

• MS Office – Word, Excel & PowerPoint
• Internet Applications