ARVIND RAWAT

C-21

Sector-21

Delhi - 212652, Delhi

Telephone +91.9811287612

[email protected]

About Me

Marketing Manager

Gained significant understanding in developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections; compiling lists describing our organization's offerings; developing and managing advertising campaigns; organizing company conferences, trade shows, and major events
Adept in building brand awareness and positioning evaluating and maintaining a marketing strategy; directing, planning and coordinating marketing efforts; communicating the marketing plan; developing each marketing campaign from start to finish; researching demand for the organization's products and services
Skilled in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals; adroit in handling the entire corporate communication in the markets & handling the brand promotion of the products in order to increase visibility of the same in the market
A keen planner & strategist in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives; ability to push projects over the finish line with sound planning and persistent execution
Outstanding instructional, interpersonal and business/ communication skills with the experience required to remain highly focused on achieving bottom line results while formulating advanced business / marketing solutions; creating a highly dynamic work environment that facilitates innovation and continuous improvement

Education

Master of Business Administration, Marketing Management

ABC College

BBA/MBA

Delhi, Delhi

Completed, June 2004

Work Experience

May 2007 - September 2016

Marketing Manager

XYZ Ltd

Delhi, Delhi

Key Result Areas:

Develop pricing strategies, balancing firm objectives and customer satisfaction
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
Consult with product development personnel on product specifications such as design, color, and packaging
Compile lists describing product or service offerings
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
Select products and accessories to be displayed at trade or special production shows
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
Initiate market research studies and analyze their findings
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
Conduct economic and commercial surveys to identify potential markets for products and services

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????

November 2018 - Current

Marketing Manager

ABC Ltd.

Noida, Uttar Pradesh

Key Result Areas:

Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deployed successful marketing campaigns and own their implementation from ideation to execution
Produced valuable and engaging content for our website and blog that attracts and converts our target groups
Built strategic relationships and partner with key industry players, agencies and vendors
Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
Measured and reported on the performance of marketing campaigns, gain insight and assess against goals
Analyzed consumer behavior and adjust email and advertising campaigns accordingly

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????