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 SKILLS
Competency Areas:
- Visionary, Strategy, Execution & Leadership
- Market Analysis/ Research/ Roadmap
- Strategy Formulation
- P/L & Performance Improvement
- Deal Structuring & Negotiations
- Growth Management
- Budgeting/Sales Forecasting
- Vendor Coordination/ Management
- Work Force Supervision
- Marketing Campaign Development
- Competition Analysis
- Target Achievement
- Training
- Team Building
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 COMPUTER PROFICIENCY
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MS Office – Word, Excel and PowerPoint
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Internet Applications
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 PERSONAL INFORMATION
ARVIND
RAWAT
Marketing Manager
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 PROFILE • ABOUT ME
- Gained significant understanding in developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections; compiling lists describing our organization's offerings; developing and managing advertising campaigns; organizing company conferences, trade shows, and major events
- Adept in building brand awareness and positioning evaluating and maintaining a marketing strategy; directing, planning and coordinating marketing efforts; communicating the marketing plan; developing each marketing campaign from start to finish; researching demand for the organization's products and services
- Skilled in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals; adroit in handling the entire corporate communication in the markets & handling the brand promotion of the products in order to increase visibility of the same in the market
- A keen planner & strategist in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives; ability to push projects over the finish line with sound planning and persistent execution
- Outstanding instructional, interpersonal and business/ communication skills with the experience required to remain highly focused on achieving bottom line results while formulating advanced business / marketing solutions; creating a highly dynamic work environment that facilitates innovation and continuous improvement
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 EDUCATION
Marketing Management, Master of Business Administration, Completed
June 2004
ABC College
BBA/MBA
Delhi, Delhi
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 WORK EXPERIENCE
XYZ Ltd
Marketing Manager
Delhi, Delhi
May 2007
- September 2016
Key Result Areas:
- Develop pricing strategies, balancing firm objectives and customer satisfaction
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
- Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
- Consult with product development personnel on product specifications such as design, color, and packaging
- Compile lists describing product or service offerings
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
- Select products and accessories to be displayed at trade or special production shows
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
- Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
- Initiate market research studies and analyze their findings
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
- Conduct economic and commercial surveys to identify potential markets for products and services
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
ABC Ltd.
Marketing Manager
Noida, Uttar Pradesh
Key Result Areas:
- Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deployed successful marketing campaigns and own their implementation from ideation to execution
- Produced valuable and engaging content for our website and blog that attracts and converts our target groups
- Built strategic relationships and partner with key industry players, agencies and vendors
- Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
- Measured and reported on the performance of marketing campaigns, gain insight and assess against goals
- Analyzed consumer behavior and adjust email and advertising campaigns accordingly
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
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