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Marketing Manager Resume Samples (Text format)

About Me

Marketing Manager

  • Gained significant understanding in developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections; compiling lists describing our organization's offerings; developing and managing advertising campaigns; organizing company conferences, trade shows, and major events
  • Adept in building brand awareness and positioning evaluating and maintaining a marketing strategy; directing, planning and coordinating marketing efforts; communicating the marketing plan; developing each marketing campaign from start to finish; researching demand for the organization's products and services
  • Skilled in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals; adroit in handling the entire corporate communication in the markets & handling the brand promotion of the products in order to increase visibility of the same in the market
  • A keen planner & strategist in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives; ability to push projects over the finish line with sound planning and persistent execution
  • Outstanding instructional, interpersonal and business/ communication skills with the experience required to remain highly focused on achieving bottom line results while formulating advanced business / marketing solutions; creating a highly dynamic work environment that facilitates innovation and continuous improvement


Marketing Management, Master of Business Administration, Completed, June 2004

ABC College


Delhi, Delhi

Work Experience

May 2007 - September 2016

Marketing Manager


Delhi, Delhi

Key Result Areas:

  • Develop pricing strategies, balancing firm objectives and customer satisfaction
  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
  •  Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
  • Consult with product development personnel on product specifications such as design, color, and packaging
  • Compile lists describing product or service offerings
  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
  • Select products and accessories to be displayed at trade or special production shows
  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
  • Initiate market research studies and analyze their findings
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
  • Conduct economic and commercial surveys to identify potential markets for products and services

Key Highlights:

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

November 2018 - Current

Marketing Manager

ABC Ltd.

Noida, Uttar Pradesh

Key Result Areas:

  • Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deployed successful marketing campaigns and own their implementation from ideation to execution
  • Produced valuable and engaging content for our website and blog that attracts and converts our target groups
  • Built strategic relationships and partner with key industry players, agencies and vendors
  • Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
  • Measured and reported on the performance of marketing campaigns, gain insight and assess against goals
  • Analyzed consumer behavior and adjust email and advertising campaigns accordingly

Key Highlights:

  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????


Competency Areas:  

  • Visionary, Strategy, Execution & Leadership  
  • Market Analysis/ Research/ Roadmap  
  • Strategy Formulation  
  • P/L & Performance Improvement  
  • Deal Structuring & Negotiations  
  • Growth Management  
  • Budgeting/Sales Forecasting  
  • Vendor Coordination/ Management  
  • Work Force Supervision  
  • Marketing Campaign Development
  • Competition Analysis  
  • Target Achievement  
  • Training 
  • Team Building 

Computer Proficiency

  • MS Office – Word, Excel and PowerPoint star3
  • Internet Applications star3


  • English
  • Hindi

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Marketing Manager Resume Sample

Marketing Manager Resume Sample
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