Marketing Manager Resume Sample

Key Result Areas:

• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
•  Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
• Consult with product development personnel on product specifications such as design, color, and packaging
• Compile lists describing product or service offerings
• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
• Select products and accessories to be displayed at trade or special production shows
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
• Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services
• Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
• Initiate market research studies and analyze their findings
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand
• Conduct economic and commercial surveys to identify potential markets for products and services

Key Highlights:

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????

Key Result Areas:

• Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deployed successful marketing campaigns and own their implementation from ideation to execution
• Produced valuable and engaging content for our website and blog that attracts and converts our target groups
• Built strategic relationships and partner with key industry players, agencies and vendors
• Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
• Measured and reported on the performance of marketing campaigns, gain insight and assess against goals
• Analyzed consumer behavior and adjust email and advertising campaigns accordingly

Key Highlights:

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????