Extensive experience of XX years in carrying out quantitative or qualitative research; formulating a plan and presenting it to senior management or a client; designing specific research methods such as questionnaires; managing and organizing information with statistical software
PROFILE SUMMARY
Instrumental monitoring research report progress; analyzing and interpreting the data, to identify patterns and find solutions; advising clients or senior management on the best ways to use the information; displaying commitment to high quality, cost effective and timely research
Adept in developing and executing customer opinion studies and quantitative and qualitative market research studies; performing market segmentation research and develop customer engagement strategies; developing sampling plans and performing statistical analysis on time series regression
Skilled in investigating market conditions, determine opportunities and create corresponding solutions to customer concerns; defining, measuring and reporting key performance indicators on ridership, fare revenue and customer satisfaction
Proven market research analysis experience; ability to interpret large amounts of data and to multi-task; strong communication and presentation skills; excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office; knowledge of data collection methods (polls, focus groups, surveys, etc.)
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Market Researcher
Key Result Areas:
Perform market research; determine who will buy products and at what price
Advise on pricing strategies; gather statistical data on competitors
Examine prices, methods of marketing, and sales; analyze data on past sales to predict future sales
Obtain data to design surveys and assess consumer preferences
Devise focus group discussions, mail responses, and set up booths at public places
Conduct surveys; make recommendations to client or employer
Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services; increase public demand for products
Determine whether companies should add new lines of merchandise
Open new branches; help develop advertising brochures, sales plans, and product promotions
Develop rebates, giveaways, and other incentives
Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction; conduct opinion research to determine public attitudes on a variety of issues
Supervise interviewers; design surveys in many different formats
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Market Researcher
Key Result Areas:
Met and liaised with clients to negotiate and agree research projects; prepared briefs and commissioning research
Formulated plans or proposals to present to client or senior management; brief interviewers and researchers
Moderated focus groups; conducted qualitative or quantitative surveys, which may involve field, interview or focus group assessments
Used statistical software to manage and organise information; monitored the progress of research projects
Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts
Advised clients or senior management on how to best use research findings; managed budgets
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
MBA in Digital Marketing from ABC College, Delhi
YYYY
BBA in Digital Marketing from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
