Market Researcher Resume Sample

Key Result Areas:

• Perform market research; determine who will buy products and at what price
• Advise on pricing strategies; gather statistical data on competitors
• Examine prices, methods of marketing, and sales; analyze data on past sales to predict future sales
• Obtain data to design surveys and assess consumer preferences
• Devise focus group discussions, mail responses, and set up booths at public places
• Conduct surveys; make recommendations to client or employer
• Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services; increase public demand for products
• Determine whether companies should add new lines of merchandise
• Open new branches; help develop advertising brochures, sales plans, and product promotions
• Develop rebates, giveaways, and other incentives
• Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction; conduct opinion research to determine public attitudes on a variety of issues
• Supervise interviewers; design surveys in many different formats

Key Highlights:

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????

Key Result Areas:

• Met and liaised with clients to negotiate and agree research projects; prepared briefs and commissioning research
• Formulated plans or proposals to present to client or senior management; brief interviewers and researchers
• Moderated focus groups; conducted qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• Used statistical software to manage and organise information; monitored the progress of research projects
• Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts
• Advised clients or senior management on how to best use research findings; managed budgets

Key Highlights:

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????