About Me
Market Research
- Instrumental monitoring research report progress; analyzing and interpreting the data, to identify patterns and find solutions; advising clients or senior management on the best ways to use the information; displaying commitment to high quality, cost effective and timely research
- Adept in developing and executing customer opinion studies and quantitative and qualitative market research studies; performing market segmentation research and develop customer engagement strategies; developing sampling plans and performing statistical analysis on time series regression
- Skilled in investigating market conditions, determine opportunities and create corresponding solutions to customer concerns; defining, measuring and reporting key performance indicators on ridership, fare revenue and customer satisfaction
- Proven market research analysis experience; ability to interpret large amounts of data and to multi-task; strong communication and presentation skills; excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office; knowledge of data collection methods (polls, focus groups, surveys, etc.)
Education
Master of Business Administration, Marketing Management
ABC College
BBA/MBA
Delhi, Delhi
Completed, May 2004
Work Experience
August 2007 - August 2012
Market Researcher
XYZ Ltd
Delhi, Delhi
Key Result Areas:
- Perform market research; determine who will buy products and at what price
- Advise on pricing strategies; gather statistical data on competitors
- Examine prices, methods of marketing, and sales; analyze data on past sales to predict future sales
- Obtain data to design surveys and assess consumer preferences
- Devise focus group discussions, mail responses, and set up booths at public places
- Conduct surveys; make recommendations to client or employer
- Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services; increase public demand for products
- Determine whether companies should add new lines of merchandise
- Open new branches; help develop advertising brochures, sales plans, and product promotions
- Develop rebates, giveaways, and other incentives
- Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction; conduct opinion research to determine public attitudes on a variety of issues
- Supervise interviewers; design surveys in many different formats
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
September 2016 - Current
Market Researcher
ABC Ltd.
Noida, Uttar Pradesh
Key Result Areas:
- Met and liaised with clients to negotiate and agree research projects; prepared briefs and commissioning research
- Formulated plans or proposals to present to client or senior management; brief interviewers and researchers
- Moderated focus groups; conducted qualitative or quantitative surveys, which may involve field, interview or focus group assessments
- Used statistical software to manage and organise information; monitored the progress of research projects
- Analysed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts
- Advised clients or senior management on how to best use research findings; managed budgets
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
Computer Proficiency
Operating Systems
- MS Office – Word, Excel and PowerPoint
Software
- Internet Applications
Languages
- English
- Hindi
Personal Details
- Birthday:October 01, 1981
