Home
Resume Samples
Market Researcher Resume Sample

What's your job?

Market Researcher Resume Samples and Templates for 2025

Table of Contents
Downloadable Sample
Resume Tips from Experts
Resume Text Version
Share

Market Researcher Resume Guide for India

A well-crafted Market Researcher resume is essential for success in India’s growing market research and analytics industry. Whether you’re a fresher starting your research career or an experienced professional seeking positions at agencies like Nielsen, Ipsos, Kantar, or in-house insights teams at companies like HUL, P&G, or Flipkart, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian market research sector
Key skills Indian employers look for
Complete resume example with Indian context
Top market research employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Market Researcher Resume Matters in India

India’s market research industry is growing rapidly, with agencies like Nielsen, Ipsos, Kantar, IMRB, Hansa Research, and corporate insights teams at HUL, P&G, Nestle, Amazon, and Flipkart actively hiring Market Researchers. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by research agencies and corporates
Showcase skills that Indian employers value, including research methodology, data analysis, and consumer insights
Demonstrate your research project achievements and analytical expertise

Indian recruiters typically spend 6-10 seconds reviewing each resume initially. Your Market Researcher resume must immediately communicate your research methodology expertise, analytical skills, and ability to deliver actionable insights. With India’s growing consumer market, a well-optimized resume is essential.

Market Researcher Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Research Projects, Education, Certifications

Personal Details for Indian Market Researcher Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for Market Researchers in India

Indian employers look for comprehensive research expertise covering methodology, analysis, and insights delivery.

Research Methodology (Essential)

Quantitative Research: Surveys, questionnaires, sampling
Qualitative Research: Focus groups, in-depth interviews, ethnography
Research Design: Hypothesis formulation, study design
Sampling Techniques: Probability, non-probability sampling
Data Collection: CATI, CAPI, online surveys

Data Analysis

Statistical Analysis: SPSS, SAS, R, Python
Data Visualization: Excel, Power BI, Tableau
Advanced Analytics: Regression, factor analysis, clustering
Survey Analysis: Cross-tabs, significance testing
Report Writing: Insight synthesis, actionable recommendations

Consumer Insights

Consumer Behavior: Understanding purchase patterns
Brand Research: Tracking, equity, positioning studies
Product Testing: Concept testing, sensory evaluation
Market Segmentation: Demographics, psychographics
Competitive Intelligence: Market landscape analysis

Tools & Technology

Survey Tools: Qualtrics, SurveyMonkey, Google Forms
Analysis Software: SPSS, Excel (Advanced), Python, R
Visualization: Power BI, Tableau, Excel charts
Research Platforms: Nielsen, Kantar databases
MS Office: PowerPoint for presentations, Word for reports

Soft Skills for Indian Companies

Analytical Thinking: Data interpretation
Communication: Presenting insights to stakeholders
Attention to Detail: Research accuracy
Curiosity: Consumer understanding
Problem-Solving: Research design challenges

How to Present Skills

Create a dedicated skills section. Group by category (Methodology, Analysis, Tools). Highlight research projects and industries covered prominently.

Market Researcher Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Rahul Mehta

Mumbai, Maharashtra | +91-98XXX-XXXXX | rahul.mehta@email.com | linkedin.com/in/rahulmehta-research

Professional Summary

Analytical Market Researcher with 7+ years of experience in quantitative and qualitative research for FMCG, consumer durables, and financial services sectors. Proven track record of delivering 50+ research projects with actionable insights driving ₹100 Cr+ in business decisions. Expertise in research design, statistical analysis (SPSS, R), and consumer behavior studies. Strong background with Nielsen and Kantar serving clients including HUL, Samsung, and HDFC Bank. MBA from IIFT Delhi with consistent record of translating data into strategic recommendations. Seeking Senior Research Manager role at a leading insights agency.

Skills

Research Methodology: Quantitative Research, Qualitative Research, Research Design, Sampling, Data Collection Data Analysis: SPSS, R, Python, Excel (Advanced), Regression, Factor Analysis, Segmentation Consumer Insights: Consumer Behavior, Brand Research, Product Testing, Market Segmentation Tools: Qualtrics, SurveyMonkey, Power BI, Tableau, Nielsen Databases Industries: FMCG, Consumer Durables, Financial Services, E-commerce, Healthcare Soft Skills: Analytical Thinking, Presentation Skills, Report Writing, Stakeholder Management

Professional Experience

Senior Research Manager | Nielsen India | Mumbai | April 2021 – Present

Lead market research projects for FMCG and consumer durables clients including HUL, Samsung, and Godrej
Manage portfolio of 20+ annual research studies with combined value of ₹3 Cr
Design and execute quantitative studies with sample sizes of 2,000+ respondents
Conduct qualitative research including focus groups and in-depth interviews across metros and tier-2 cities
Apply advanced statistical techniques (regression, factor analysis) using SPSS and R
Present actionable insights to client CMOs and brand managers
Mentor team of 4 research executives on methodology and analysis
Received “Research Excellence Award” for best insights impact (2023)
Develop proprietary research frameworks for consumer journey mapping
Coordinate with fieldwork teams across India for data quality assurance

Research Manager | Kantar India | Mumbai | June 2018 – March 2021

Managed brand tracking and ad testing studies for FMCG and financial services clients
Designed research studies measuring brand health, awareness, and consideration
Conducted competitive analysis and market landscape assessments
Delivered 30+ research projects annually with consistent client satisfaction
Trained junior researchers on quantitative analysis and SPSS
Developed survey instruments and discussion guides

Research Executive | IMRB International | Mumbai | July 2016 – May 2018

Executed market research fieldwork across urban and rural India
Analyzed survey data and prepared preliminary insights
Assisted senior researchers on research design and reporting
Learned fundamentals of both quantitative and qualitative methodologies
Managed vendor relationships for data collection

Research Projects

HUL Brand Health Tracker | Nielsen | 2021 – Present

Research Type: Continuous brand tracking
Scope: Quarterly tracking across 15 brands
Sample: 10,000+ respondents annually
Impact: Insights driving brand strategy decisions worth ₹50 Cr+

Samsung Product Launch Study | Nielsen | 2023

Research Type: Concept and product testing
Scope: Pre-launch consumer research
Sample: 3,000 respondents across 8 cities
Impact: Informed go-to-market strategy for successful launch

Education

Master of Business Administration (MBA) | IIFT Delhi | 2016

Specialization: International Business & Marketing Research
CGPA: 3.5/4.0

Bachelor of Commerce (B.Com) | Mumbai University | 2014

First Class (75%)
Statistics specialization

Certifications

Google Analytics Certification | Google | 2023
Advanced SPSS Certification | IBM | 2022
Market Research Professional (MRP) | Insights Association | 2021
Data Visualization with Tableau | Coursera | 2020

Publications & Presentations

“Consumer Behavior in Digital India” - MRSI Conference 2023
“Brand Equity Measurement Frameworks” - Internal research paper

Languages

English (Fluent) | Hindi (Fluent) | Marathi (Native) | Gujarati (Conversational)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Rahul Mehta Mumbai, December 2024

Types of Market Researcher Roles in India

India offers various market research career paths. Here’s an overview:

By Specialization

Quantitative Researcher: Survey-based research
Qualitative Researcher: FGDs, ethnography, depth interviews
Consumer Insights Analyst: Brand and consumer studies
Data Analyst: Statistical analysis focus
Strategy Researcher: Business intelligence

By Experience Level

Research Executive: 0-2 years, execution role
Senior Research Executive: 2-4 years, project support
Research Manager: 4-7 years, project ownership
Senior Research Manager: 7-10 years, client management
Research Director: 10+ years, practice leadership

By Industry

Research Agencies: Nielsen, Kantar, Ipsos
Corporate Insights: HUL, P&G in-house teams
Consulting: McKinsey, BCG research divisions
Tech Companies: Amazon, Flipkart user research
Media Research: TAM, BARC

Top Market Researcher Employers in India

India’s market research sector offers excellent opportunities. Here are the top employers:

Global Research Agencies

Nielsen India: Consumer and retail intelligence
Kantar India: Brand and consumer insights
Ipsos India: Market research and polling
GfK: Consumer research and retail
Euromonitor: Market intelligence

Indian Research Agencies

IMRB International: Market research pioneer
Hansa Research: Survey and analytics
Majestic MRSS: Field research specialist
TNS India: Consumer insights
Feedback Consulting: Business research

Corporate Insights Teams

HUL: FMCG consumer insights
P&G India: Consumer and market research
Nestle India: Food and nutrition research
Amazon India: Customer insights
Flipkart: User research

Media & Consulting

TAM Media Research: Television audience measurement
BARC India: Broadcast audience research
McKinsey: Management consulting research
BCG: Strategy research

How to Apply

Apply through Naukri.com and LinkedIn
Agency career pages directly
MRSI (Market Research Society of India) networks
Campus placements (IIFT, MDI, MICA)
Industry referrals

Market Researcher Salary in India

Market research offers competitive salaries with growth potential.

Salary by Experience Level

Experience	Agency (INR)	Corporate (INR)	Consulting (INR)
Executive (0-2 years)	₹4 - ₹7 LPA	₹5 - ₹8 LPA	₹6 - ₹10 LPA
Sr. Executive (2-4 years)	₹7 - ₹12 LPA	₹8 - ₹15 LPA	₹10 - ₹18 LPA
Manager (4-7 years)	₹12 - ₹22 LPA	₹15 - ₹28 LPA	₹18 - ₹35 LPA
Sr. Manager (7-10 years)	₹22 - ₹38 LPA	₹28 - ₹45 LPA	₹35 - ₹55 LPA
Director (10+ years)	₹38 - ₹65 LPA	₹45 - ₹80 LPA	₹55 - ₹100 LPA

Note: Consulting and corporate in-house roles often pay premium over agency positions.

Salary by City

City	Salary Range (Manager Level)
Mumbai	₹14 - ₹25 LPA
Delhi NCR	₹13 - ₹24 LPA
Bangalore	₹12 - ₹22 LPA
Hyderabad	₹10 - ₹18 LPA
Chennai	₹10 - ₹17 LPA
Pune	₹10 - ₹16 LPA

Factors Affecting Salary

Company Type: Consulting and corporate pay premium
Specialization: Quantitative analysts in demand
Industry Expertise: FMCG, pharma command higher
Technical Skills: SPSS, R, Python valued
Education: IIMs, IIFT background adds premium
Client Experience: Fortune 500 exposure valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for Market Researchers in India

Professional certifications enhance credibility in market research.

Research Certifications

MRP (Market Research Professional): Insights Association
CMRP (Certified Market Research Professional): Various bodies
MRSI Certifications: Market Research Society of India

Analytics Certifications

Google Analytics: Digital measurement
SPSS Certification: IBM statistical analysis
Tableau Certification: Data visualization
R/Python: Data science certifications

Business Certifications

PMP: Project management
Six Sigma: Process improvement
Data Analytics (Coursera/edX): Online programs

How to Get Certified

Complete graduation in statistics, economics, or MBA
Gain 2-3 years research agency experience
Get SPSS or analytics certification
Complete MRP or equivalent certification
Join MRSI and industry associations

ATS Tips for Your Market Researcher Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Market Research, Consumer Insights, SPSS)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (Market Researcher, Research Manager)
Include project count and industry experience
Get endorsements from clients and colleagues

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (50+ projects, 10,000+ respondents, ₹3 Cr portfolio)
DO: Mention specific methodologies and tools
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for Market Research Roles

Common keywords from job postings:

Market Researcher, Research Analyst, Consumer Insights
Quantitative Research, Qualitative Research, SPSS
Brand Research, Survey Design, Data Analysis
Nielsen, Kantar, Focus Groups
Statistical Analysis, Segmentation, Sampling

Final Tips for Your Market Researcher Resume

✅ Lead with research metrics—50+ projects, 10,000+ respondents

✅ Show methodology breadth—quantitative and qualitative expertise

✅ Highlight industry experience—FMCG, tech, finance sectors

✅ Demonstrate tool proficiency—SPSS, R, Python, Tableau

✅ Include research projects—showcase impact and client names

✅ Show progression—clear career growth from executive to manager

✅ Proofread carefully—attention to detail critical

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting projects and industries
Skills organized by category (Methodology, Analysis, Tools)
Experience showing research metrics and achievements
Research projects with specific impact
Education with statistics/MBA background
Analytics certifications (SPSS, R)
ATS-friendly formatting
Declaration statement

Ready to create your professional Market Researcher resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian market research industry.

Market Researcher Text-Only Resume Templates and Samples

ARVIND RAWAT

Phone: 08743176512

Email: arvind@abc.com

Address: C-21, Sector-21, Delhi

About Me

Market Research

Extensive experience of XX years in carrying out quantitative or qualitative research; formulating a plan and presenting it to senior management or a client; designing specific research methods such as questionnaires; managing and organizing information with statistical software
Instrumental monitoring of research report progress; analyzing and interpreting the data, to identify patterns and find solutions; advising clients or senior management on the best ways to use the information; displaying commitment to high-quality, cost-effective, and timely research
Adept in developing and executing customer opinion studies and quantitative and qualitative market research studies; performing market segmentation research and creating customer engagement strategies; developing sampling plans and performing statistical analysis on time series regression
Skilled in investigating market conditions, determining opportunities, and creating corresponding solutions to customer concerns; defining, measuring, and reporting key performance indicators on ridership, fare revenue, and customer satisfaction
Proven market research analysis experience; ability to interpret large amounts of data and to multi-task; strong communication and presentation skills; excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office; the ability of data collection methods (polls, focus groups, surveys, etc.)

Education

Marketing Management, Master of Business Administration, Completed, May 2004

Anna University

BBA/MBA – Marks null

Chennai, TN

Certifications

Professional Certified Marketer (PCM), Completed , January 2015
Professional Certified Marketer, Completed , January 2018

Work Experience

Period: August 2017 - Current

Market Research and Analysis

Lifestarter Project

Navi mumbai, MH

Perform market research; determine who will buy products and at what price
Advise on pricing strategies; gather statistical data on competitors
Examine prices, methods of marketing, and sales; analyze data on past sales to predict future sales
Obtain data to design surveys and assess consumer preferences
Devise focus group discussions, mail responses, and set up booths in public places
Conduct surveys; make recommendations to clients or employer
Provide companies with vital information to help them make decisions on the promotion, distribution, and design of products or services; increase public demand for products
Determine whether companies should add new lines of merchandise
Open new branches; help develop advertising brochures, sales plans, and product promotions
Develop rebates, giveaways, and other incentives
Gather information to help make fiscal or policy decisions, measure the effectiveness of those decisions, and improve customer satisfaction; conduct opinion research to determine public attitudes on a variety of issues
Supervise interviewers; design surveys in many different formats

Period: September 2007 - March 2016

Market Research Executive-Export/trading

Channel Marketing

Navi Mumbai, MH

Met and liaised with clients to negotiate and agree to research projects; prepared briefs and commissioned research
Formulated plans or proposals to present to clients or senior management; briefed interviewers and researchers
Moderated focus groups; conducted qualitative or quantitative surveys, which may involve field, interview, or focus group assessments
Used statistical software to manage and organize information; monitored the progress of research projects
Analyzed and interpreted data to identify patterns and solutions, including surveys and focus group transcripts
Advised clients or senior management on how to best use research findings; managed budgets