Market Research
- Instrumental monitoring research report progress; analyzing and interpreting the data, to identify patterns and find solutions; advising clients or senior management on the best ways to use the information; displaying commitment to high quality, cost effective and timely research
- Adept in developing and executing customer opinion studies and quantitative and qualitative market research studies; performing market segmentation research and develop customer engagement strategies; developing sampling plans and performing statistical analysis on time series regression
- Skilled in investigating market conditions, determine opportunities and create corresponding solutions to customer concerns; defining, measuring and reporting key performance indicators on ridership, fare revenue and customer satisfaction
- Proven market research analysis experience; ability to interpret large amounts of data and to multi-task; strong communication and presentation skills; excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office; knowledge of data collection methods (polls, focus groups, surveys, etc.)