Market Research
- Extensive experience of XX years in carrying out quantitative or qualitative research; formulating a plan and presenting it to senior management or a client; designing specific research methods such as questionnaires; managing and organizing information with statistical software
- Instrumental monitoring of research report progress; analyzing and interpreting the data, to identify patterns and find solutions; advising clients or senior management on the best ways to use the information; displaying commitment to high-quality, cost-effective, and timely research
- Adept in developing and executing customer opinion studies and quantitative and qualitative market research studies; performing market segmentation research and creating customer engagement strategies; developing sampling plans and performing statistical analysis on time series regression
- Skilled in investigating market conditions, determining opportunities, and creating corresponding solutions to customer concerns; defining, measuring, and reporting key performance indicators on ridership, fare revenue, and customer satisfaction
- Proven market research analysis experience; ability to interpret large amounts of data and to multi-task; strong communication and presentation skills; excellent knowledge of statistical packages (SPSS, SAS, or similar), databases, and MS Office; the ability of data collection methods (polls, focus groups, surveys, etc.)
