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Media/Advertising Buyer Resume Samples (Text format)

About Me

Media Advertising Buyer

  • An Experienced Professional - Media/Advertising Providing advice to companies to solve problems, create value, improve growth, and maximize business efficiency and profitability. Acting as a liaison between management and support staff to help employees understand how their job performance affects the company's operations
  • Extensive experience of XX years in identifying the target audience for a particular media campaign and deciding how best to communicate to that audience keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
  • Adept in monitoring buying strategies; liaising and building relationships with clients and media sales companies; negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast, and print advertising; communicating with media sales people to adjust schedules in response to audience figures
  • Skilled in booking individual advertising spots, e.g. pages, posters, internet banners, and broadcast adverts; ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers; client reporting and budget management, including preparing to cost for clients and producing spending updates throughout the campaign
  • Instrumental in collecting and analyzing sales and consumer data; undertaking research using a range of specialist media resources; analyzing the effectiveness of the campaign and using this data to inform future campaigns; an impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills

EDUCATION

Marketing Management, Master of Business Administration, Completed, July 2004

Jamia Millia Islamia

Delhi, Delhi

Work Experience

August 2015 - Current

Media Advertising Buyer / Digital Media Planner / Buyer

Scale Delight

Mumbai, Maharashtra

  • Reach the highest number of people with the lowest-priced ad possible; identify the target audience
  • Coordinate launch of media campaigns with marketing, communications, and sales departments
  • Keep abreast of industry figures, including distribution and audience figures
  • Monitor buying strategies; monitor and optimize the effectiveness of campaigns
  • Build relationships with media sales companies
  • Negotiate rates with media sales companies to obtain the most competitive prices
  • Find a combination of media that will enable the marketer to communicate the message
  • Buy advertising space in magazines or newspapers
  • Purchase advertising time on the radio; collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
  • Use a combination of several different kinds of media to reach different audiences
  • Gain client approval for each campaign phase
  • Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
  • Track down and buy space in print publications or television markets
  • Resell space to advertising agencies; recommend which days and times ads should run; prepare advertising schedules

November 2010 - March 2014

Media Advertising Buyer

Merito

Gurugram, Haryana

  • Met clients to understand their advertising strategy and build up a picture of their target audience
  • Analyzed and researched the target audience's character, purchasing, and media habits
  • Maintained contacts with media owners, ensuring statistics, circulation, and viewing figures are up-to-date
  • Advised the creative team and clients about the most effective media combination
  • Considered appropriate timings of media activities, based on usage patterns and seasonal factors
  • Presented media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy; liaise constantly with media owners, negotiating and buying media space
  • Obtained the best advertising rates that fit with the agreed media strategy
  • Presented alternative options to the media planner and client
  • Adjusted media schedules in response to the latest audience figures
  • Managed budgets and maintained advertising spending records
  • Monitored and updated clients on the effectiveness of campaigns

Training Certifications

  • Certified Media Buying Professional , 2019

Skills

  • Confidence.
  • Ability to work under pressure.
  • Data Management.
  • Effective organizational abilities.
  • Good verbal communication skills.
  • Decisiveness
  • Teamwork

Computer Proficiency

  • Window star3
  • Internet Applications star3
  • MS Office – Word, Excel and PowerPoint

Languages

  • English
  • Hindi
  • Kashmiri
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Media/Advertising Buyer Resume Sample

Media/Advertising Buyer Resume Sample
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