- Extensive experience of XX years in identifying the target audience for a particular media campaign and deciding how best to communicate to that audience keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
- Adept in monitoring buying strategies; liaising and building relationships with clients and media sales companies; negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising; communicating with media sales people to adjust schedules in response to audience figures
- Skilled in booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts; ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers ; client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign
- Instrumental in collecting and analysing sales and consumer data; undertaking research using a range of specialist media resources; analysing the effectiveness of the campaign and using this data to inform future campaigns; an impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills
