Media/Advertising Buyer Resume Samples and Templates for 2025

Media Buyer Resume Guide for India

A well-crafted Media Buyer resume is essential for success in India’s dynamic media planning and buying industry. Whether you’re a fresher starting your career or an experienced professional seeking positions at agencies like GroupM, Dentsu Media, Publicis Media, OMD, or in-house media teams, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

• Resume format recommendations for Indian media industry
• Key skills Indian agencies look for
• Complete resume example with Indian context
• Top media buying employers in India
• Salary insights in INR by experience level
• Certification guidance
• ATS optimization tips for Indian job portals

Why Your Media Buyer Resume Matters in India

India’s media industry is growing rapidly, with agencies like GroupM, Dentsu Media, Publicis Media, OMD, Havas Media, IPG Mediabrands, and in-house media teams at HUL, P&G, Flipkart, and Amazon actively hiring Media Buyers. A strong resume helps you:

• Stand out from thousands of professionals on Naukri and LinkedIn
• Pass ATS screening used by media agencies and holding companies
• Showcase skills that Indian employers value, including media planning, negotiation, and analytics
• Demonstrate your media buying achievements and ROI delivery

Indian media recruiters typically spend 6-10 seconds reviewing each resume initially. Your Media Buyer resume must immediately communicate your media planning expertise, negotiation skills, and ability to optimize campaign performance. With India’s digital media explosion, a well-optimized resume is essential.

Media Buyer Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

• Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
• Layout: Reverse chronological (most recent first)
• Font: Arial, Calibri, or Times New Roman (11-12pt)
• Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian Media Buyer Resumes

Indian resumes typically include:

• Full name
• Phone number with country code (+91)
• Professional email address
• LinkedIn profile URL
• City, State (full address not required)

What to Avoid

• Decorative fonts or graphics (causes ATS issues)
• Personal information like religion, caste, or father’s name
• Salary expectations (discuss during interview)
• References (provide when requested)

Key Skills for Media Buyers in India

Indian media agencies look for comprehensive media expertise covering planning, buying, and optimization.

Media Planning (Essential)

• Media Strategy: Objective-based planning, target audience analysis
• Media Mix: TV, print, digital, OOH, radio allocation
• Budget Planning: Cost efficiency, allocation optimization
• Reach & Frequency: Coverage planning, effective frequency
• Competitive Analysis: Share of voice, competitive spending

Media Buying

• Rate Negotiation: Getting best rates from media owners
• Inventory Management: Spot buying, premium placement
• Vendor Relationships: Building media owner partnerships
• Contract Management: IO processing, make-goods
• Programmatic Buying: DSP, DV360, programmatic deals

Digital Media

• Paid Social: Meta Ads, LinkedIn Ads, Twitter Ads
• Search Advertising: Google Ads, Bing Ads
• Programmatic: DV360, TTD, Amazon DSP
• Video Advertising: YouTube, OTT platforms
• Display Advertising: Banner ads, native advertising

Analytics & Reporting

• Media Analytics: Campaign performance tracking
• Attribution: Multi-touch attribution, conversion tracking
• Reporting Tools: Excel, Power BI, Tableau
• Research Tools: TAM, IRS, BARC data
• ROI Analysis: Cost efficiency, ROAS measurement

Soft Skills for Indian Agencies

• Negotiation: Getting best value from media partners
• Analytical Thinking: Data-driven decision making
• Attention to Detail: Accurate planning and billing
• Communication: Client presentations, vendor discussions
• Time Management: Meeting campaign deadlines

How to Present Skills

Create a dedicated skills section. Group by category (Media Planning, Digital, Analytics). Highlight budget managed and cost efficiencies achieved.

Media Buyer Resume Example for India

Here’s a complete resume example tailored for Indian employers:

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Rahul Sharma

Delhi NCR | +91-98XXX-XXXXX | rahul.sharma@email.com | linkedin.com/in/rahulsharma-media

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Professional Summary

Results-driven Media Buyer with 6+ years of experience in integrated media planning and buying across TV, digital, print, and OOH. Proven track record of managing ₹50 Cr+ annual media budgets with 25% cost efficiency improvement and 15% better reach delivery. Expertise in traditional and programmatic media buying, vendor negotiation, and campaign optimization. Strong background with GroupM and Dentsu Media serving clients including HUL, Maruti Suzuki, and Amazon. MBA from Symbiosis with consistent record of delivering media excellence. Seeking Senior Media Buyer role at a leading media agency.

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Skills

Media Planning: Media Strategy, Media Mix Optimization, Budget Allocation, Competitive Analysis Traditional Buying: TV Spot Buying, Print Negotiations, OOH Planning, Radio Buying Digital Buying: Google Ads, Meta Ads, DV360, Programmatic, YouTube Advertising Analytics: BARC Data, TAM, IRS, Google Analytics, Campaign Reporting Tools: Excel (Advanced), Power BI, Prisma, MediaOcean, DV360 Soft Skills: Negotiation, Vendor Relationships, Analytical Thinking, Presentation Skills

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Professional Experience

Senior Media Buyer | GroupM (Mindshare) | Delhi NCR | April 2021 – Present

• Manage ₹50 Cr+ annual media budget across TV, digital, print, and OOH for FMCG clients
• Achieved 25% cost efficiency improvement through strategic negotiations and buying optimization
• Negotiate annual deals with major broadcasters including Star, Sony, Zee, and Viacom18
• Lead programmatic buying through DV360 managing ₹10 Cr digital budget
• Deliver 15% better reach vs plan through optimized spot selection
• Manage relationships with 50+ media vendors across traditional and digital
• Present quarterly media reviews and annual planning to client CMOs
• Mentor team of 3 junior buyers on negotiation and buying techniques
• Received “Media Excellence Award” for best cost efficiency (2023)
• Coordinate with creative and account teams for integrated campaign delivery

Media Buyer | Dentsu Media (Carat) | Mumbai | June 2018 – March 2021

• Handled automotive client (Maruti Suzuki) with ₹25 Cr annual media budget
• Executed TV, print, and digital campaigns for new vehicle launches
• Achieved 20% cost efficiency vs benchmarks through strategic negotiations
• Managed programmatic campaigns on DV360 and Meta platforms
• Built strong relationships with broadcast and print media partners
• Delivered accurate billing and reconciliation with 99% accuracy
• Supported new business pitches with media planning and buying estimates

Assistant Media Buyer | Lodestar UM | Delhi NCR | July 2016 – May 2018

• Supported senior buyers on telecom and BFSI client media campaigns
• Executed print insertions and radio spot buying
• Learned fundamentals of media negotiations and vendor relationships
• Maintained media monitoring and competitive tracking reports
• Assisted in campaign reporting and post-buy analysis

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Campaign Highlights

FMCG Brand Launch | GroupM | 2023

• Budget: ₹15 Cr (TV + Digital)
• Media Mix: 60% TV, 30% Digital, 10% Print
• Achievement: 85% reach in 4 weeks, 20% under budget

Maruti Suzuki Launch Campaign | Dentsu | 2020

• Budget: ₹10 Cr (Integrated)
• Media Mix: TV, Print, OOH, Digital
• Achievement: 25% cost efficiency, 110% reach delivery

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Education

Master of Business Administration (MBA) | Symbiosis Institute of Media & Communication | 2016

• Specialization: Media Management
• CGPA: 3.4/4.0

Bachelor of Commerce (B.Com) | Delhi University | 2014

• First Class (72%)
• Member, Marketing Society

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Certifications

• Google Ads Search Certification | Google | 2023
• DV360 Certification | Google | 2023
• Meta Certified Media Buying Professional | Meta | 2022
• Programmatic Advertising | IAB India | 2021
• Advanced Excel for Media | Coursera | 2020

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Industry Knowledge

• Research Tools: BARC, TAM, IRS, MRUC
• Planning Tools: Prisma, MediaOcean, Spectra
• Categories Handled: FMCG, Automotive, Telecom, BFSI, E-commerce

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Languages

English (Fluent) | Hindi (Fluent) | Punjabi (Native)

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Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Rahul Sharma Delhi NCR, December 2024

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Types of Media Buyer Roles in India

India offers various media buying career paths. Here’s an overview:

By Media Type

• Traditional Media Buyer: TV, print, radio, OOH
• Digital Media Buyer: Paid search, social, programmatic
• Programmatic Specialist: DSP, RTB, programmatic deals
• Video/OTT Buyer: YouTube, Hotstar, connected TV
• Integrated Media Buyer: Cross-platform planning

By Experience Level

• Assistant Media Buyer: 0-2 years, execution support
• Media Buyer: 2-4 years, independent buying
• Senior Media Buyer: 4-7 years, client ownership
• Media Supervisor: 7-10 years, team leadership
• Associate Director/Director: 10+ years, strategic leadership

By Agency Type

• Media Agency: GroupM, Dentsu, Publicis
• Creative Agency Media: Ogilvy, Leo Burnett media teams
• Digital Agency: Performance marketing agencies
• In-house Teams: Brand media buying teams

Top Media Buyer Employers in India

India’s media buying sector offers excellent opportunities. Here are the top employers:

Global Media Networks

• GroupM India: Mindshare, MediaCom, Wavemaker
• Dentsu Media: Carat, iProspect, Dentsu X
• Publicis Media: Starcom, Zenith, Spark
• OMD India: Omnicom media agency
• Havas Media: Havas Group media
• IPG Mediabrands: Initiative, UM

Digital Specialists

• iProspect India: Performance marketing
• Performics: Publicis digital performance
• Resolution Media: OMG digital
• Essence: GroupM digital specialist

In-House Media Teams

• Flipkart: E-commerce media buying
• Amazon India: Retail media
• HUL: FMCG in-house media
• Reliance Industries: Conglomerate media

How to Apply

• Apply through Naukri.com and LinkedIn
• Agency career pages directly
• Industry referrals (highly effective)
• Campus placements (Symbiosis, MICA)
• Media industry networking

Media Buyer Salary in India

Media buying offers competitive salaries with growth potential. Salaries vary based on experience, agency type, and media focus.

Salary by Experience Level

Experience	Media Agency (INR)	Digital Agency (INR)	In-House (INR)
Asst. Buyer (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹7 LPA	₹4 - ₹7 LPA
Buyer (2-4 years)	₹6 - ₹12 LPA	₹8 - ₹15 LPA	₹8 - ₹14 LPA
Sr. Buyer (4-7 years)	₹12 - ₹20 LPA	₹15 - ₹25 LPA	₹14 - ₹22 LPA
Supervisor (7-10 years)	₹20 - ₹32 LPA	₹25 - ₹40 LPA	₹22 - ₹35 LPA
Director (10+ years)	₹32 - ₹55 LPA	₹40 - ₹70 LPA	₹35 - ₹60 LPA

Note: Digital and programmatic specialists command premium salaries.

Salary by City

City	Salary Range (Buyer Level)
Mumbai	₹8 - ₹15 LPA
Delhi NCR	₹7 - ₹14 LPA
Bangalore	₹7 - ₹13 LPA
Hyderabad	₹6 - ₹11 LPA
Chennai	₹6 - ₹10 LPA
Kolkata	₹5 - ₹9 LPA

Factors Affecting Salary

• Agency Network: Global networks pay premium
• Specialization: Programmatic and digital pay more
• Budget Managed: Larger budgets mean higher salary
• Client Category: FMCG, auto command premium
• Certifications: Google, DV360 certs add value
• Education: Symbiosis, MICA background valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for Media Buyers in India

Professional certifications enhance credibility in media buying.

Digital Platform Certifications

• Google Ads Certification: Search, Display, Video
• DV360 Certification: Programmatic buying
• Meta Blueprint: Facebook/Instagram advertising
• Amazon Advertising: Retail media

Industry Certifications

• IAB Digital Advertising: Industry certification
• Programmatic Fundamentals: RTB and DSP training
• Google Analytics: Measurement and attribution

Research & Tools

• BARC Certification: Television research understanding
• Media Planning Tools: Prisma, MediaOcean training
• Advanced Excel: Data analysis for media

How to Get Certified

1. Complete graduation or MBA in media/marketing
2. Join media agency as Assistant Buyer
3. Get Google Ads and DV360 certifications
4. Complete Meta Blueprint certifications
5. Learn research tools (BARC, TAM)

ATS Tips for Your Media Buyer Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

• Use keywords from job descriptions (Media Buyer, Media Planning, Programmatic)
• Keep formatting simple (no tables, columns, or graphics)
• Use standard section headings (Experience, Education, Skills)
• Upload in .docx or .pdf format
• Update profile every 15 days

For LinkedIn Applications

• Match resume to LinkedIn profile
• Use standard job titles (Media Buyer, Senior Media Buyer)
• Include budget and efficiency numbers
• Get endorsements from colleagues and vendors

General ATS Tips

• DO: Standard fonts, clear headings, bullet points
• DO: Include metrics (₹50 Cr budget, 25% efficiency, 85% reach)
• DO: Mention specific platforms and tools
• DON’T: Use headers/footers, text boxes, images
• DON’T: Use creative section titles

Keyword Strategy for Media Buyer Roles

Common keywords from job postings:

• Media Buyer, Media Planner, Programmatic Buyer
• TV Buying, Digital Media, Print Buying, OOH
• Google Ads, DV360, Meta Ads, Programmatic
• BARC, TAM, Media Research, Cost Efficiency
• Negotiation, Vendor Management, ROI

Final Tips for Your Media Buyer Resume

✅ Lead with budget metrics—₹50 Cr managed, 25% efficiency, 15% better reach

✅ Show media breadth—TV, digital, print, OOH experience

✅ Highlight negotiations—cost efficiencies achieved, vendor relationships

✅ Demonstrate digital skills—programmatic, DV360, paid social

✅ Include research knowledge—BARC, TAM, IRS familiarity

✅ Show progression—clear career growth from assistant to senior

✅ Proofread carefully—attention to detail critical

Quick Checklist

• Contact with +91 phone and LinkedIn
• Professional summary highlighting budget and efficiency
• Skills organized by category (Planning, Digital, Analytics)
• Experience showing budget metrics and achievements
• Campaign highlights with specific results
• Education with media management background
• Platform certifications (Google, Meta, DV360)
• ATS-friendly formatting
• Declaration statement

Ready to create your professional Media Buyer resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian corporate job market.