About Me
Media Advertising Buyer
- Extensive experience of XX years in identifying the target audience for a particular media campaign and deciding how best to communicate to that audience keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
- Adept in monitoring buying strategies; liaising and building relationships with clients and media sales companies; negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising; communicating with media sales people to adjust schedules in response to audience figures
- Skilled in booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts; ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers ; client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign
- Instrumental in collecting and analysing sales and consumer data; undertaking research using a range of specialist media resources; analysing the effectiveness of the campaign and using this data to inform future campaigns; an impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills
Education
Master of Business Administration, Marketing Management
ABC College
BBA/MBA
Delhi, Delhi
Completed, July 2004
Work Experience
August 2008 - May 2015
Media Advertising Buyer
XYZ Ltd
Delhi, Delhi
Key Result Areas:
- Reach highest number of people with lowest-priced ad possible; identify target audience
- Coordinate launch of media campaigns with marketing, communications, and sales departments
- Keep abreast of industry figures, including distribution and audience figures
- Monitor buying strategies; monitor and optimize effectiveness of campaigns
- Build relationships with media sales companies
- Negotiate rates with media sales companies to obtain most competitive prices
- Find a combination of media that will enable the marketer to communicate the message
- Buy advertising space in magazines or newspapers
- Purchase advertising time on radio; collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
- Use a combination of several different kinds of media to reach different audiences
- Gain client approval for each campaign phase
- Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
- Track down and buy space in print publications or television markets
- Resell space to advertising agencies; recommend which days and times ads should run; prepare advertising schedules
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
November 2018 - Current
Media Advertising Buyer
XYZ Ltd
Noida, Lakshadweep
Key Result Areas:
- Met clients to understand their advertising strategy and building up a picture about their target audience
- Analysed and researched the target audience's character, purchasing and media habits
- Maintained contacts with media owners, ensuring statistics, circulation and viewing figures are up-to-date
- Advised the creative team and clients about the most effective media combination
- Considered appropriate timings of media activities, based upon usage patterns and seasonal factors
- Presented media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy; liaise constantly with media owners, negotiating and buying media space
- Obtained the best advertising rates that fit with the agreed media strategy
- Presented alternative options to the media planner and client
- Adjusted media schedules in response to the latest audience figures
- Managed budgets and maintained advertising spend records
- Monitored and updated clients on the effectiveness of campaigns
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
Computer Proficiency
Operating Systems
- MS Office – Word, Excel and PowerPoint
Software
- Internet Applications
Languages
- English
- Hindi
Personal Details
- Birthday:October 01, 1981
