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Media Advertising Buyer - Free Resume Sample

(Shri says don't be fooled, quality is more important than quantity)

What do you do, what is your job?

(Shri says, "success is dependent on effort and doing what's right")

ARVIND RAWAT

Contact: 999999999 | E-Mail: [email protected]


An Experienced Professional - Media/Advertising

Providing advice to companies to solve problems, create value, improve growth, and maximize business efficiency and profitability. Acting as a liaison between management and support staff to help employees understand how their job performance affects the company's operations


PROFILE SUMMARY

  • Extensive experience of XX years in identifying the target audience for a particular media campaign and deciding how best to communicate to that audience keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
  • Adept in monitoring buying strategies; liaising and building relationships with clients and media sales companies; negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising; communicating with media sales people to adjust schedules in response to audience figures
  • Skilled in booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts; ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers ; client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign
  • Instrumental in collecting and analysing sales and consumer data; undertaking research using a range of specialist media resources; analysing the effectiveness of the campaign and using this data to inform future campaigns; an impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills

ORGANIZATIONAL EXPERIENCE

Since MM YY | XYZ Ltd, Delhi | Media/Advertising Buyer
Key Result Areas:
  • Reach highest number of people with lowest-priced ad possible; identify target audience
  • Coordinate launch of media campaigns with marketing, communications, and sales departments
  • Keep abreast of industry figures, including distribution and audience figures
  • Monitor buying strategies; monitor and optimize effectiveness of campaigns
  • Build relationships with media sales companies
  • Negotiate rates with media sales companies to obtain most competitive prices
  • Find a combination of media that will enable the marketer to communicate the message
  • Buy advertising space in magazines or newspapers
  • Purchase advertising time on radio; collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
  • Use a combination of several different kinds of media to reach different audiences
  • Gain client approval for each campaign phase
  • Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
  • Track down and buy space in print publications or television markets
  • Resell space to advertising agencies; recommend which days and times ads should run; prepare advertising schedules
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Media/Advertising Buyer
Key Result Areas:
  • Met clients to understand their advertising strategy and building up a picture about their target audience
  • Analysed and researched the target audience's character, purchasing and media habits
  • Maintained contacts with media owners, ensuring statistics, circulation and viewing figures are up-to-date
  • Advised the creative team and clients about the most effective media combination
  • Considered appropriate timings of media activities, based upon usage patterns and seasonal factors
  • Obtained the best advertising rates that fit with the agreed media strategy
  • Presented alternative options to the media planner and client
  • Adjusted media schedules in response to the latest audience figures
  • Managed budgets and maintained advertising spend records
  • Monitored and updated clients on the effectiveness of campaigns
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

EDUCATION

YYYY MBA in Marketing Management from ABC College, Delhi
YYYY BBA in Marketing Management from ABC College, Delhi

TECHNICAL PURVIEW

  • MS Office – Word, Excel & PowerPoint
  • Internet Applications

PERSONAL DETAILS

Date of Birth: 01st October 1981 | Languages Known: English & Hindi

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