Providing advice to companies to solve problems, create value, improve growth, and maximize business efficiency and profitability. Acting as a liaison between management and support staff to help employees understand how their job performance affects the company's operations
PROFILE SUMMARY
Extensive experience of XX years in identifying the target audience for a particular media campaign and deciding how best to communicate to that audience keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
Adept in monitoring buying strategies; liaising and building relationships with clients and media sales companies; negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising; communicating with media sales people to adjust schedules in response to audience figures
Skilled in booking individual advertising spots, e.g. pages, posters, internet banners and broadcast adverts; ensuring that the adverts run accurately so that the desired media message is seen and heard by consumers ; client reporting and budget management, including preparing costing for clients and producing spending updates throughout the campaign
Instrumental in collecting and analysing sales and consumer data; undertaking research using a range of specialist media resources; analysing the effectiveness of the campaign and using this data to inform future campaigns; an impressive communicator with honed interpersonal, team building, negotiation, presentation, convincing and analytical skills
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Media/Advertising Buyer
Key Result Areas:
Reach highest number of people with lowest-priced ad possible; identify target audience
Coordinate launch of media campaigns with marketing, communications, and sales departments
Keep abreast of industry figures, including distribution and audience figures
Monitor buying strategies; monitor and optimize effectiveness of campaigns
Build relationships with media sales companies
Negotiate rates with media sales companies to obtain most competitive prices
Find a combination of media that will enable the marketer to communicate the message
Buy advertising space in magazines or newspapers
Purchase advertising time on radio; collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
Use a combination of several different kinds of media to reach different audiences
Gain client approval for each campaign phase
Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
Track down and buy space in print publications or television markets
Resell space to advertising agencies; recommend which days and times ads should run; prepare advertising schedules
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Media/Advertising Buyer
Key Result Areas:
Met clients to understand their advertising strategy and building up a picture about their target audience
Analysed and researched the target audience's character, purchasing and media habits
Maintained contacts with media owners, ensuring statistics, circulation and viewing figures are up-to-date
Advised the creative team and clients about the most effective media combination
Considered appropriate timings of media activities, based upon usage patterns and seasonal factors
Obtained the best advertising rates that fit with the agreed media strategy
Presented alternative options to the media planner and client
Adjusted media schedules in response to the latest audience figures
Managed budgets and maintained advertising spend records
Monitored and updated clients on the effectiveness of campaigns
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
MBA in Marketing Management from ABC College, Delhi
YYYY
BBA in Marketing Management from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
