Download Media/Advertising Buyer Resume Samples

Key Result Areas: 

• Reach highest number of people with lowest-priced ad possible; identify target audience
• Coordinate launch of media campaigns with marketing, communications, and sales departments
• Keep abreast of industry figures, including distribution and audience figures
• Monitor buying strategies; monitor and optimize effectiveness of campaigns
• Build relationships with media sales companies
• Negotiate rates with media sales companies to obtain most competitive prices
• Find a combination of media that will enable the marketer to communicate the message
• Buy advertising space in magazines or newspapers
• Purchase advertising time on radio; collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
• Use a combination of several different kinds of media to reach different audiences
• Gain client approval for each campaign phase
• Work with media sales workers employed by newspapers, magazines, cable services, and radio and television stations
• Track down and buy space in print publications or television markets
• Resell space to advertising agencies; recommend which days and times ads should run; prepare advertising schedules

Key Highlights: 

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
• Awards/appreciation letters received???? Other relevant achievements????

Key Result Areas: 

• Met clients to understand their advertising strategy and building up a picture about their target audience
• Analysed and researched the target audience's character, purchasing and media habits
• Maintained contacts with media owners, ensuring statistics, circulation and viewing figures are up-to-date
• Advised the creative team and clients about the most effective media combination
• Considered appropriate timings of media activities, based upon usage patterns and seasonal factors
• Presented media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy; liaise constantly with media owners, negotiating and buying media space
• Obtained the best advertising rates that fit with the agreed media strategy
• Presented alternative options to the media planner and client
• Adjusted media schedules in response to the latest audience figures
• Managed budgets and maintained advertising spend records
• Monitored and updated clients on the effectiveness of campaigns

Key Highlights: 

• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled??? 
• Awards/appreciation letters received???? Other relevant achievements????