resume service India's premier resume service

Help & Support

(marketing) Account Manager Resume Samples and Templates for 2026

Marketing Account Manager Resume Examples and Templates: A Complete Guide

A professional marketing account manager resume is essential for standing out in India’s growing marketing and advertising industry. Whether you’re applying for positions at leading advertising agencies like Ogilvy, JWT, or Leo Burnett, digital marketing agencies like iProspect or Dentsu, FMCG companies like HUL or Nestle, or IT companies with marketing divisions, your resume should highlight your client relationship expertise, campaign management skills, and ability to drive marketing success.

This guide walks you through marketing account manager resume examples and templates, formatting tips, and keywords to help you write a resume that stands out to recruiters at leading marketing organisations in India.


Understanding the Marketing Account Manager Role in India

Marketing account managers serve as the primary link between agencies or marketing teams and their clients, managing relationships and ensuring successful delivery of marketing campaigns and initiatives. From coordinating multi-channel campaigns for FMCG brands to managing digital marketing projects for technology clients, marketing account managers ensure client satisfaction while driving business growth.

Key responsibilities include:

  • Managing client relationships and serving as primary point of contact
  • Developing and executing marketing campaigns across channels
  • Coordinating with creative, media, and digital teams
  • Managing project timelines, budgets, and deliverables
  • Presenting marketing strategies and campaign results to clients
  • Identifying upselling and cross-selling opportunities
  • Tracking campaign performance and optimising results
  • Building long-term client partnerships

India’s expanding marketing industry, digital transformation, and increasing advertising spends create strong demand for skilled marketing account managers across agencies, consulting firms, and corporate marketing teams.


Preparing to Write Your Marketing Account Manager Resume

Before drafting your resume, gather all relevant information:

Professional details to compile:

  • Complete employment history in marketing/advertising
  • Clients managed and industries served
  • Campaign budgets and revenue handled
  • Notable campaigns and achievements
  • Team coordination experience
  • Marketing tools and platforms used
  • Training and certifications completed
  • Client retention and satisfaction metrics

Research target employers:

  • Review requirements from advertising agencies (Ogilvy, JWT, McCann)
  • Understand expectations at digital agencies (iProspect, Performics)
  • Note specific qualifications mentioned in job descriptions

Choosing the Best Resume Format

Select a format that best presents your account management experience:

Chronological Format

Best for marketing account managers with steady career progression through agency or corporate marketing roles. Highlights your work at organisations in reverse chronological order.

Functional Format

Suitable for professionals transitioning from sales, client servicing, or related roles who want to emphasise transferable skills over direct marketing account management experience.

Combination Format

Ideal for experienced account managers with diverse experience across different agency types, industries, and marketing disciplines.

Format recommendations by experience: | Experience Level | Recommended Format | Resume Length | |-----------------|-------------------|---------------| | Entry-level (0-3 years) | Chronological | 1-2 pages | | Mid-level (3-7 years) | Combination | 2 pages | | Senior (7+ years) | Chronological | 2-3 pages |


Professional Summary Examples

Your professional summary should immediately communicate your account management expertise:

Entry-Level Account Executive

MBA graduate from MICA seeking marketing account management position at leading advertising agency. Completed internship at Ogilvy working on FMCG brand campaigns. Proficient in client servicing, campaign coordination, and marketing analytics. Strong communication and presentation skills. Knowledge of digital marketing and integrated campaigns. Eager to contribute to client success while developing expertise in account management.

Marketing Account Manager

Results-driven marketing account manager with 5+ years of experience managing client relationships at leading advertising agencies. Currently Account Manager at Leo Burnett Mumbai handling FMCG and retail clients with ₹12 crore annual billing. Expertise in integrated campaigns, digital marketing, and client relationship management. Achieved 100% client retention with 95% satisfaction scores. MBA from SIBM with digital marketing certification.

Senior Account Manager

Strategic account management professional with 8+ years of experience leading client relationships at top-tier agencies. Currently Senior Account Manager at Ogilvy India managing technology and e-commerce accounts with ₹25 crore annual billing. Expertise in brand strategy, multi-channel campaigns, and new business development. Won ₹8 crore new business through competitive pitches. Built high-performing account teams. MBA from XLRI with proven track record of client growth.

Group Account Manager

Seasoned marketing professional with 12+ years of experience leading account management teams at network agencies. Currently Group Account Manager at JWT India overseeing ₹60 crore portfolio across FMCG, BFSI, and automobile sectors. Expertise in strategic planning, P&L management, and client partnerships. Achieved 98% client retention and 30% revenue growth. MBA from IIM Calcutta. Known for strategic leadership and client advocacy.


Showcasing Your Work Experience

Present your account management experience with specific achievements and metrics:

Group Account Manager

JWT India | Mumbai April 2019 – Present

  • Lead account management for ₹60 crore portfolio across FMCG, BFSI, and automobile sectors
  • Manage team of 8 account executives and coordinators
  • Achieve 98% client retention rate across managed accounts
  • Drive 30% year-on-year revenue growth through upselling and cross-selling
  • Win ₹15 crore new business through strategic pitches
  • Build C-suite relationships with marketing heads at Fortune 500 clients
  • Lead integrated campaigns winning Effie and Abby Awards
  • Coordinate cross-functional teams including creative, media, and digital
  • Mentor junior account managers through development programmes
  • Received “Client Champion” recognition (2022)

Senior Account Manager

Ogilvy India | Mumbai June 2015 – March 2019

  • Managed technology and retail accounts with ₹25 crore annual billing
  • Led team of 4 account executives on key client accounts
  • Developed integrated marketing campaigns across TV, digital, and print
  • Achieved 100% client retention over 4-year tenure
  • Won ₹8 crore new business through competitive pitches
  • Led digital transformation initiatives for traditional clients
  • Presented campaign strategies and results to client CMOs
  • Promoted from Account Manager to Senior Account Manager
  • Received “Excellence in Client Service” award (2018)

Account Manager

Leo Burnett | Mumbai July 2012 – May 2015

  • Managed FMCG clients with ₹12 crore annual billing
  • Coordinated campaign execution across creative and media teams
  • Developed client briefs and managed project timelines
  • Presented creative work and campaign recommendations
  • Achieved 95% client satisfaction on feedback surveys
  • Built strong client relationships through proactive communication
  • Completed agency’s leadership development programme

Essential Skills for Marketing Account Managers

Client Management Skills

  • Client relationship management
  • Strategic account planning
  • Campaign development and execution
  • Client brief development
  • Presentation and pitching
  • Negotiation and persuasion
  • Stakeholder management
  • Business development
  • Account profitability management
  • Issue resolution and crisis management

Marketing Knowledge

  • Integrated marketing communications
  • Digital marketing and social media
  • Brand strategy and positioning
  • Media planning fundamentals
  • Creative process understanding
  • Marketing research and insights
  • Campaign measurement and analytics
  • Content marketing
  • Experiential marketing
  • Marketing technology platforms

Soft Skills

  • Communication and presentation
  • Project management
  • Team coordination
  • Strategic thinking
  • Problem-solving
  • Time management
  • Attention to detail
  • Commercial acumen
  • Collaboration
  • Adaptability

Qualifications for Marketing Account Managers

Educational Qualifications

Qualification Institution Type Relevance
MBA Marketing/Advertising MICA, top B-schools Preferred qualification
PGDM in Advertising MICA, NIFT Specialised training
Mass Communication degree Top journalism schools Foundation
B.Com/BA with MBA Universities + B-school Business foundation
BBA with specialisation Universities Entry pathway
B.Tech + MBA Engineering + B-school Analytical edge

Professional Certifications

  • Digital Marketing Certification (Google, HubSpot, Meta)
  • Project Management (PMP, CAPM)
  • Marketing Analytics Certification
  • Social Media Marketing Certification
  • Content Marketing Certification
  • CRM Certification (Salesforce, HubSpot)
  • Presentation Skills Training
  • Leadership Development Programmes

Additional Training

  • Agency-specific training programmes
  • Client presentation skills
  • Campaign planning workshops
  • Digital marketing boot camps
  • Creative brief writing
  • Marketing analytics courses
  • Industry conferences and seminars

Tips by Experience Level

Entry-Level Account Executives (0-3 years)

  • Highlight MBA/PGDM education and internships
  • Include any agency or brand experience
  • Emphasise communication and coordination skills
  • Showcase understanding of marketing concepts
  • Include digital marketing knowledge

Target employers: Entry roles at advertising and digital agencies

Mid-Level Account Managers (3-7 years)

  • Quantify billing managed and client retention
  • Highlight sector expertise and key clients
  • Showcase campaign achievements and recognition
  • Demonstrate team coordination experience
  • Include new business contributions

Target positions: Senior Account Manager, Account Supervisor

Senior Account Managers (7+ years)

  • Emphasise P&L responsibility and revenue growth
  • Highlight strategic partnerships with client leadership
  • Showcase new business wins and pitch success
  • Demonstrate team building and mentoring
  • Include industry recognition and awards

Target positions: Group Account Manager, Account Director, Business Head


ATS Optimisation for Marketing Account Manager Resumes

Ensure your resume passes Applicant Tracking Systems:

Essential keywords to include:

  • Marketing account manager, client services
  • Client management, relationship
  • Campaign, marketing, advertising
  • Digital marketing, social media
  • Revenue, billing, retention
  • New business, pitch, presentation
  • Ogilvy, JWT, Leo Burnett (if applicable)
  • MICA, MBA marketing
  • Team coordination, project management
  • FMCG, retail, technology (sectors)

ATS-friendly formatting:

  • Use standard section headings (Summary, Experience, Skills, Education)
  • List clients and campaigns clearly
  • Avoid tables, graphics, and complex formatting
  • Use standard fonts (Arial, Calibri, Times New Roman)
  • Include billing values and team sizes


Conclusion

A professional marketing account manager resume is essential for success in India’s dynamic marketing and advertising industry. Whether you’re targeting positions at network agencies like Ogilvy and JWT, digital specialists like iProspect, or corporate marketing teams at leading companies, your resume must demonstrate your client relationship expertise, campaign management capabilities, and track record of marketing success.

Focus on quantifying your achievements—billing managed, client retention rates, new business wins, and campaign recognition. Highlight your MICA/MBA education and certifications that validate your expertise. With India’s growing advertising industry and increasing marketing investments by brands, skilled marketing account managers have excellent career opportunities across agency types and corporate functions.

Use our resume builder to create an ATS-optimised marketing account manager resume, or explore our professional templates designed specifically for marketing professionals in India.

Frequently Asked Questions

What sections should a strong marketing account manager resume include?

At minimum, include contact information, a professional summary, work experience, key skills, and education. Depending on your experience level, you may also add certifications, achievements, projects, or industry-specific sections that highlight your expertise.

How do I write a professional summary for a marketing account manager role?

Keep it concise — two to three sentences highlighting your experience level, core competencies, and a key achievement or strength that shows why you're right for the job. Tailor it to match the specific role you're applying for.

What skills are most important to list on a marketing account manager resume?

Include a mix of technical skills specific to marketing account manager roles and soft skills like communication, problem-solving, and teamwork. Research job postings in your target companies to identify the most commonly requested skills.

How detailed should my work experience be?

Use bullet points to describe your roles, focusing on specific results, tools used, and the impact you made. Quantify achievements where possible — numbers and percentages help recruiters quickly understand your contributions.

Do I need certifications on my marketing account manager resume?

Certifications aren't always required, but they can strengthen your application — especially if they demonstrate advanced training or specialised expertise. List the certification name, issuing organisation, and year obtained.

What's the best resume format for a marketing account manager?

Most marketing account manager professionals benefit from a reverse-chronological format that lists your most recent experience first. If you're changing careers or have gaps, a functional or combination format might work better.

How long should my marketing account manager resume be?

Aim for one page if you're early in your career. Experienced professionals with extensive achievements can use two pages — just ensure every section adds value and remains relevant to the role.

Should I tailor my resume for each job application?

Yes. Customising your resume with keywords and responsibilities from the job posting improves your chances of passing Applicant Tracking Systems (ATS) and resonating with recruiters. Focus on relevant experience and skills for each role.

(marketing) Account Manager Text-Only Resume Templates and Samples

ARVIND RAWAT

Phone: 8831278612

Email: arvind@abc.com

Address: C-21, Sector-21, Delhi

About Me

Marketing Accounts Manager

  • An Experienced Key Account Manager with Extensive experience of XX years in preparing detailed proposals/quotes depending on each consumer’s requirements; reviewing target achievement and creating reports for senior account management, which facilitate the creation of informed account management decision-making and strategy formulation
  • Adept in preparing pricing documentation for the business’s products/services and securing appropriate approval from senior key account managers prior to sending commercial proposals to key accounts; knowledge of the best practices, market trends, consumer trends, and the competitive environment
  • Deft in serving as the lead point of contact for all customer account management matters; developing trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors; ensuring the timely and successful delivery of our solutions according to customer needs and objectives
  • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders; developing new business with existing clients and/or identify areas of improvement to meet sales quotas; demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization
  • Experience delivering client-focused solutions to customer needs; proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail; excellent listening, negotiation, and presentation abilities

Education

Marketing Management, Master of Business Administration, Completed, June 2004

Dave Govt College

– Marks null

Delhi,

Certifications

  • Certified Sales Professional (CSP), Completed , January 2016

Work Experience

Period: May 2015 - Current

Marketing Account Manager / Key Account Manager

Paytm

Mumbai, MH
  • Manage and maintain the key client accounts; responsible for ensuring that profitable sales volume and strategic objective targets are met for the assigned key accounts
  • Maintain knowledge and awareness of competing products/services, discount and pricing structures, and overall strengths & weaknesses in order to determine how best to service and motivate key accounts to stay with the business
  • Maintain an updated sales funnel and participates in regular sales reviews in conjunction with the senior key account management; assess, clarify, and validate the consumers’ needs on an ongoing basis, maintain high customer satisfaction ratings that are up-to-the-business’s standards
  • Maintain data and information relevant to key accounts for the purpose of conducting analyses that influence account specific decision making
  • Regularly follow up with the customers regarding orders and timely collections of the business’s products in order to obtain feedback on their level of satisfaction and note areas of sales performance improvement
  • Generate business in the assigned accounts as well as the attainment of new accounts for the business
  • Play a major strategic role by implementing sales strategies that lead to high consumer satisfaction, hence, building awareness and credibility with the key clients as well as senior account management

Period: September 2010 - July 2014

Senior Executive/Account Manager - Public Relations

FreshBox Media Pvt. Ltd

Thane, MH
  • Developed and maintained strategic long-term trusting relationships with high-volume clients to accomplish organic growth and long-term company objectives
  • Researched key customer wants and needs; suggested solutions that answer client’s needs and wants
  • Ensured the ordered products are delivered in a timely manner
  • Served as the contact point for key customers and internal teams
  • Resolved customer's; complaints in an effective and respectful way
  • Gathered, reported, and communicated with customers; feedback on service, technology, and product delivery
  • Researched and sourced new potential clients; measured, tracked, and analyzed key account metrics
  • Created reports for upper management; kept abreast with industry and market trends and best practices

Skills

  • Listening 
  • Time Management
  • Relationship and Trust Building
  • Communication / People Skill
  • Multitasking
  • Organizational
  • Empathy
  • Adaptability

Languages

  • Haryanvi
  • Hindi
  • English

Softwares

  • Internet Applications
  • MS Office – Word, Excel and PowerPoint

Operating System

  • Window

Personal Interests

  • Yoga 
  • Cycling
  • Reading
article author
Author

Kshama Sharma - Resume, CV and Cover Letter Writing Expert

linkedin
auto

India's premier resume service

Your life story begins here