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Brand Management Resume Samples (Text format)

About Me

Brand Management

  • Senior Level Brand Management Professional with Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
  • Capability of conceptualizing and orchestrating marketing campaigns that effectively reinforce & build brand images; proficient in executing below-the-line marketing programs and executing business models/themes for getting maximum ROI on marketing
  • Extensive experience in identifying target audiences and devising campaigns that engage, inform, and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
  • Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across the digital platforms and executing campaigns and innovating new ways to reach the target audience 
  • Ability in devising & effectuating Go-to-Market Strategy with the accountability of launching new products/ business, strategizing & winning deals, liaising with key stakeholders, and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts


Finance, Master of Business Administration, Completed, 2008-06-01

JH Business School

Marks null,


Work Experience

2018-02-01 - Current

Brand Manager / Lead - Brand Marketer

Antal International

Mumbai, MH
  • Managing brand assets and maintaining brand quality standards; analyzing and resolving any branding issues promptly
  • Develop and implement innovative marketing strategies to achieve corporate revenue goals
  • Prepare budgets and manage expenses to achieve company financial objectives
  • Develop a marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
  • Develop marketing programs and promotions to improve brand recognition
  • Manage all marketing communications including advertisements, promotions, PR, and web marketing
  • Perform market research to identify consumer trends and competitive markets
  • Recommend new products or enhancements to the product team based on consumer trends
  • Assist product team in developing, improving, and launching products in the market 
  • Develop best practices for operational efficiency; develop business strategies for existing and new product lines
  • Manage all the marketing activities to meet established goals and timelines
  • Supervise and train team members in their assigned job responsibilities

2013-09-01 - 2017-03-01

Brand Manager

Mondelēz International

Noida, UP
  • Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Involved in planning and execution of all communications and media actions on all channels, including online and social media
  • Assisted with product development, pricing and new product launches as well as developing new business opportunities
  • Created and managed promotional collateral to establish and maintain product branding
  • Managed the budget for advertising and promotional items
  • Carrying out competitor and customer insights analysis
  • Performed analysis of sales forecasts and relevant financials and reporting on product sales


  • Marketing Management
  • Brand Management
  • Business Development
  • Campaign Management
  • Vendor Management
  • Event Management
  • Key Account Management
  • ROI Accountability
  • Strategic Alliances
  • Channel Management
  • Media Planning
  • Market Research
  • Public Relations
  • MIS Reporting / Budgeting
  • Customer Service
  • Analytical 
  • Communication and Interpersonal skills
  • Marketing principles, practices, and procedures
  • Market research
  • MS Office
  • Multi-tasking
  • Organization
  • Persuasion
  • Project management


  • English
  • Hindi

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Brand Management Resume Sample

Brand Management Resume Sample

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