Brand Management
- Senior Level Brand Management Professional with Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
- Capability of conceptualizing and orchestrating marketing campaigns that effectively reinforce & build brand images; proficient in executing below-the-line marketing programs and executing business models/themes for getting maximum ROI on marketing
- Extensive experience in identifying target audiences and devising campaigns that engage, inform, and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
- Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across the digital platforms and executing campaigns and innovating new ways to reach the target audience
- Ability in devising & effectuating Go-to-Market Strategy with the accountability of launching new products/ business, strategizing & winning deals, liaising with key stakeholders, and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts
