About Me
Brand Management
- Capability of conceptualizing and orchestrate marketing campaigns that effectively reinforce & build brand images; proficient in executing below the line marketing programs and executing business models / themes for getting maximum ROI on marketing
- Extensive experience in identifying target audiences and devising campaigns that engage, inform and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
- Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across digital platform and execute campaigns and innovate new ways to reaching the target audience
- Ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts
Education
Master of Business Administration, BBA, MBA
ABC College
BBA/MBA
Delhi, Delhi
Completed, June 2003
Work Experience
February 2006 - July 2016
Brand Management
XYZ Ltd
Delhi, Delhi
Key Result Areas:
- Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
- Develop and implement innovative marketing strategies to achieve corporate revenue goals
- Prepare budgets and manage expenses to achieve company financial objectives
- Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
- Develop marketing programs and promotions to improve brand recognition
- Manage all marketing communications including advertisements, promotions, PR, and web marketing
- Perform market research to identify consumer trends and competitive markets
- Recommend new products or enhancements to product team based on consumer trends
- Assist product team in developing, improving and launching products in market
- Develop best practices for operational efficiency; develop business strategies for existing and new product lines
- Manage all the marketing activities to meet established goals and timelines
- Supervise and train team members in their assigned job responsibilities Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
September 2018 - Current
Brand Management
ABC Ltd.
Noida, Uttar Pradesh
Key Result Areas:
- Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Involved in planning and execution of all communications and media actions on all channels, including online and social media
- Assisted with product development, pricing and new product launches as well as developing new business opportunities
- Created and managed promotional collateral to establish and maintain product branding
- Managed the budget for advertising and promotional items
- Carrying out competitor and customer insights analysis
- Performed analysis of sales forecasts and relevant financials and reporting on product sales
Key Highlights:
- Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
- Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
- Awards/appreciation letters received???? Other relevant achievements????
Skills
Key Expertise:
- Marketing Management
- Brand Management
- Business Development
- Campaign Management
- Vendor Management
- Event Management
- Key Account Management
- ROI Accountability
- Strategic Alliances
- Channel Management
- Media Planning
- Market Research
- Public Relations
- MIS Reporting / Budgeting
- Customer Service
Computer Proficiency
Operating Systems
- MS Office – Word, Excel and PowerPoint
Software
- Internet Applications
Languages
- English
- Hindi
Personal Details
- Birthday:October 01, 1981
