India's premier resume service

menu

Brand Management Resume Samples(Text format)

Lorem ipsum dolor sit amet consectetur adipisicing elit.

About Me

Brand Management

  • Capability of conceptualizing and orchestrate marketing campaigns that effectively reinforce & build brand images; proficient in executing below the line marketing programs and executing business models / themes for getting maximum ROI on marketing
  • Extensive experience in identifying target audiences and devising campaigns that engage, inform and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
  • Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across digital platform and execute campaigns and innovate new ways to reaching the target audience 
  • Ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts

EDUCATION

BBA, MBA, Master of Business Administration, Completed, June 2003

ABC College

BBA/MBA

Delhi, Delhi

Work Experience

February 2006 - July 2016

Brand Management

XYZ Ltd

Delhi, Delhi

Key Result Areas: 

  • Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
  • Develop and implement innovative marketing strategies to achieve corporate revenue goals
  • Prepare budgets and manage expenses to achieve company financial objectives
  • Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
  • Develop marketing programs and promotions to improve brand recognition
  • Manage all marketing communications including advertisements, promotions, PR, and web marketing
  • Perform market research to identify consumer trends and competitive markets
  • Recommend new products or enhancements to product team based on consumer trends
  • Assist product team in developing, improving and launching products in market 
  • Develop best practices for operational efficiency; develop business strategies for existing and new product lines
  • Manage all the marketing activities to meet established goals and timelines
  • Supervise and train team members in their assigned job responsibilities Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

September 2018 - Current

Brand Management

ABC Ltd.

Noida, Uttar Pradesh

Key Result Areas:

  • Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Involved in planning and execution of all communications and media actions on all channels, including online and social media
  • Assisted with product development, pricing and new product launches as well as developing new business opportunities
  • Created and managed promotional collateral to establish and maintain product branding
  • Managed the budget for advertising and promotional items
  • Carrying out competitor and customer insights analysis
  • Performed analysis of sales forecasts and relevant financials and reporting on product sales

Key Highlights:

  •   Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

Skills

Key Expertise:

  • Marketing Management
  • Brand Management
  • Business Development
  • Campaign Management
  • Vendor Management
  • Event Management
  • Key Account Management
  • ROI Accountability
  • Strategic Alliances
  • Channel Management
  • Media Planning
  • Market Research
  • Public Relations
  • MIS Reporting / Budgeting
  • Customer Service

Computer Proficiency

  • MS Office – Word, Excel and PowerPoint star3
  • Internet Applications star3

Languages

  • English
  • Hindi
colorfull_image

Get a higher quality resume format

Our Resume Builder ensures best practices, logic, formatting standards and job matching opportunities from thousands of job boards and portals around the world.

By clicking Start Your Resume, you are agree to our Terms of Use and Privacy Policy.