Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
PROFILE SUMMARY
Capability of conceptualizing and orchestrate marketing campaigns that effectively reinforce & build brand images; proficient in executing below the line marketing programs and executing business models / themes for getting maximum ROI on marketing
Extensive experience in identifying target audiences and devising campaigns that engage, inform and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across digital platform and execute campaigns and innovate new ways to reaching the target audience
Ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts
Key Expertise:
~ Marketing Management
~ Brand Management
~ Business Development
~ Campaign Management
~ Vendor Management
~ Event Management
~ Key Account Management
~ ROI Accountability
~ Strategic Alliances
~ Channel Management
~ Media Planning
~ Market Research
~ Public Relations
~ MIS Reporting / Budgeting
~ Customer Service
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Brand Manager
Key Result Areas:
Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
Develop and implement innovative marketing strategies to achieve corporate revenue goals
Prepare budgets and manage expenses to achieve company financial objectives
Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
Develop marketing programs and promotions to improve brand recognition
Manage all marketing communications including advertisements, promotions, PR, and web marketing
Perform market research to identify consumer trends and competitive markets
Recommend new products or enhancements to product team based on consumer trends
Assist product team in developing, improving and launching products in market
Develop best practices for operational efficiency; develop business strategies for existing and new product lines
Manage all the marketing activities to meet established goals and timelines
Supervise and train team members in their assigned job responsibilities
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Brand Manager
Key Result Areas:
Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Involved in planning and execution of all communications and media actions on all channels, including online and social media
Assisted with product development, pricing and new product launches as well as developing new business opportunities
Created and managed promotional collateral to establish and maintain product branding
Managed the budget for advertising and promotional items
Carrying out competitor and customer insights analysis
Performed analysis of sales forecasts and relevant financials and reporting on product sales
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
MBA in Marketing from ABC College, Delhi
YYYY
BBA in Marketing from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
