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Brand Management - Free Resume Sample

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ARVIND RAWAT

Contact: 999999999 | E-Mail: [email protected]


Senior Level Brand Management Professional

Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity


PROFILE SUMMARY

  • Capability of conceptualizing and orchestrate marketing campaigns that effectively reinforce & build brand images; proficient in executing below the line marketing programs and executing business models / themes for getting maximum ROI on marketing
  • Extensive experience in identifying target audiences and devising campaigns that engage, inform and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
  • Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across digital platform and execute campaigns and innovate new ways to reaching the target audience
  • Ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts
Key Expertise:
~ Marketing Management ~ Brand Management ~ Business Development
~ Campaign Management ~ Vendor Management ~ Event Management
~ Key Account Management ~ ROI Accountability ~ Strategic Alliances
~ Channel Management ~ Media Planning ~ Market Research
~ Public Relations ~ MIS Reporting / Budgeting ~ Customer Service

ORGANIZATIONAL EXPERIENCE

Since MM YY | XYZ Ltd, Delhi | Brand Manager
Key Result Areas:
  • Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
  • Develop and implement innovative marketing strategies to achieve corporate revenue goals
  • Prepare budgets and manage expenses to achieve company financial objectives
  • Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
  • Develop marketing programs and promotions to improve brand recognition
  • Manage all marketing communications including advertisements, promotions, PR, and web marketing
  • Perform market research to identify consumer trends and competitive markets
  • Recommend new products or enhancements to product team based on consumer trends
  • Assist product team in developing, improving and launching products in market
  • Develop best practices for operational efficiency; develop business strategies for existing and new product lines
  • Manage all the marketing activities to meet established goals and timelines
  • Supervise and train team members in their assigned job responsibilities
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained????
  • Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Brand Manager
Key Result Areas:
  • Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Involved in planning and execution of all communications and media actions on all channels, including online and social media
  • Assisted with product development, pricing and new product launches as well as developing new business opportunities
  • Created and managed promotional collateral to establish and maintain product branding
  • Managed the budget for advertising and promotional items
  • Carrying out competitor and customer insights analysis
  • Performed analysis of sales forecasts and relevant financials and reporting on product sales
Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained????
  • Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

EDUCATION

YYYY MBA in Marketing from ABC College, Delhi
YYYY BBA in Marketing from ABC College, Delhi

TECHNICAL PURVIEW

  • MS Office – Word, Excel & PowerPoint
  • Internet Applications

PERSONAL DETAILS

Date of Birth: 01st October 1981 | Languages Known: English & Hindi

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