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Corporate

ARVIND RAWAT

C-21

Sector-21

Delhi - 212652

Delhi


About Me

Brand Management
  • Capability of conceptualizing and orchestrate marketing campaigns that effectively reinforce & build brand images; proficient in executing below the line marketing programs and executing business models / themes for getting maximum ROI on marketing
  • Extensive experience in identifying target audiences and devising campaigns that engage, inform and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
  • Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across digital platform and execute campaigns and innovate new ways to reaching the target audience 
  • Ability in devising & effectuating Go-to-Market Strategy with accountability of launching new product/ business, strategizing & winning deals, liaising with key stakeholder and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts

Education

Master of Business Administration, BBA, MBA

ABC College

BBA/MBA

Delhi, Delhi

Completed, June 2003

Work Experience

February 2006 - July 2016
Brand Management

XYZ Ltd

Delhi, Delhi

Key Result Areas: 

  • Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
  • Develop and implement innovative marketing strategies to achieve corporate revenue goals
  • Prepare budgets and manage expenses to achieve company financial objectives
  • Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
  • Develop marketing programs and promotions to improve brand recognition
  • Manage all marketing communications including advertisements, promotions, PR, and web marketing
  • Perform market research to identify consumer trends and competitive markets
  • Recommend new products or enhancements to product team based on consumer trends
  • Assist product team in developing, improving and launching products in market 
  • Develop best practices for operational efficiency; develop business strategies for existing and new product lines
  • Manage all the marketing activities to meet established goals and timelines
  • Supervise and train team members in their assigned job responsibilities Key Highlights:
  • Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

September 2018 - Current
Brand Management

ABC Ltd.

Noida, Uttar Pradesh

Key Result Areas:

  • Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
  • Involved in planning and execution of all communications and media actions on all channels, including online and social media
  • Assisted with product development, pricing and new product launches as well as developing new business opportunities
  • Created and managed promotional collateral to establish and maintain product branding
  • Managed the budget for advertising and promotional items
  • Carrying out competitor and customer insights analysis
  • Performed analysis of sales forecasts and relevant financials and reporting on product sales

Key Highlights:

  •   Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
  • Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
  • Awards/appreciation letters received???? Other relevant achievements????

Skills

Key Expertise:

  • Marketing Management
  • Brand Management
  • Business Development
  • Campaign Management
  • Vendor Management
  • Event Management
  • Key Account Management
  • ROI Accountability
  • Strategic Alliances
  • Channel Management
  • Media Planning
  • Market Research
  • Public Relations
  • MIS Reporting / Budgeting
  • Customer Service

Computer Proficiency

Operating Systems
  • MS Office – Word, Excel and PowerPoint star3
Software
  • Internet Applications star3

Languages

  • English star3
  • Hindi star3

Personal Details

  • Birthday:October 01, 1981

Address Details

C-21

Sector-21

Delhi - 212652

Delhi

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