Brand Management Resume Sample

Key Result Areas: 

• Managing brand assets and maintain brand quality standards; analyzing and resolving any branding issues promptly
• Develop and implement innovative marketing strategies to achieve corporate revenue goals
• Prepare budgets and manage expenses to achieve company financial objectives
• Develop marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
• Develop marketing programs and promotions to improve brand recognition
• Manage all marketing communications including advertisements, promotions, PR, and web marketing
• Perform market research to identify consumer trends and competitive markets
• Recommend new products or enhancements to product team based on consumer trends
• Assist product team in developing, improving and launching products in market 
• Develop best practices for operational efficiency; develop business strategies for existing and new product lines
• Manage all the marketing activities to meet established goals and timelines
• Supervise and train team members in their assigned job responsibilities Key Highlights:
• Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????

Key Result Areas:

• Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Involved in planning and execution of all communications and media actions on all channels, including online and social media
• Assisted with product development, pricing and new product launches as well as developing new business opportunities
• Created and managed promotional collateral to establish and maintain product branding
• Managed the budget for advertising and promotional items
• Carrying out competitor and customer insights analysis
• Performed analysis of sales forecasts and relevant financials and reporting on product sales

Key Highlights:

•   Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
• Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
• Awards/appreciation letters received???? Other relevant achievements????