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Brand Management Resume Samples and Templates for 2025

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Brand Manager Resume Guide for India

A well-crafted Brand Manager resume is essential for success in India’s competitive FMCG, consumer goods, and D2C sectors. Whether you’re a fresher starting in marketing or an experienced professional seeking positions at companies like HUL, P&G, Nestle, ITC, Mamaearth, or leading consumer brands, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian brand marketing sector
Key skills Indian employers look for
Complete resume example with Indian context
Top Brand Manager employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Brand Manager Resume Matters in India

India’s consumer market is one of the world’s largest, with companies like HUL, P&G India, Nestle India, ITC, Dabur, Marico, Godrej Consumer, Mamaearth, boAt, and Sugar Cosmetics actively hiring Brand Managers. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by FMCG and consumer goods companies
Showcase skills that Indian employers value, including brand strategy, P&L management, and consumer insights
Demonstrate your brand growth achievements and market share gains

Indian recruiters typically spend 6-10 seconds reviewing each resume initially. Your Brand Manager resume must immediately communicate your brand expertise, P&L ownership, and ability to drive brand equity and market share. With India’s growing consumer market, a well-optimized resume is essential.

Brand Manager Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Brand Portfolio, Education, Certifications

Personal Details for Indian Brand Manager Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for Brand Managers in India

Indian employers look for comprehensive brand management expertise covering strategy, execution, and consumer understanding.

Brand Strategy (Essential)

Brand Positioning: Differentiation, value proposition
Brand Architecture: Portfolio management, sub-brands
Brand Communication: Messaging, creative strategy
Brand Equity Building: Awareness, perception, loyalty
Competitive Strategy: Market analysis, competitive response

P&L Management

Revenue Ownership: Top-line growth, market share
Marketing Budget: ATL/BTL allocation, ROI optimization
Pricing Strategy: Premium positioning, value management
Profitability: Gross margin, contribution margin
Forecasting: Demand planning, sales forecasting

Consumer & Market

Consumer Insights: Research, segmentation, behavior
Market Research: Qualitative, quantitative studies
Category Management: Category growth, shopper insights
Trend Analysis: Consumer trends, market dynamics
Innovation: New product development, line extensions

Marketing Execution

Campaign Management: ATL, BTL, digital integration
Media Planning: TV, print, digital, OOH
Trade Marketing: Channel strategy, retailer partnerships
Digital Marketing: Social media, e-commerce, D2C
Agency Management: Creative, media agency coordination

Soft Skills for Indian Companies

Strategic Thinking: Long-term brand vision
Analytical Skills: Data-driven decision making
Creativity: Campaign conceptualization
Cross-functional Leadership: Sales, supply chain coordination
Stakeholder Management: Senior management presentations

How to Present Skills

Create a dedicated skills section. Group by category (Brand Strategy, P&L, Marketing). Highlight brand growth and market share gains prominently.

Brand Manager Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Aditya Sharma

Mumbai, Maharashtra | +91-98XXX-XXXXX | aditya.sharma@email.com | linkedin.com/in/adityasharma-brand

Professional Summary

Results-driven Brand Manager with 8+ years of experience in FMCG brand management at leading consumer companies. Proven track record of growing ₹500 Cr brand portfolio with 25% revenue growth and 3% market share gain. Expertise in brand strategy, P&L management, consumer insights, and integrated marketing campaigns. Strong background with HUL and P&G across personal care and home care categories. MBA from IIM Lucknow with consistent record of delivering brand growth. Seeking to lead flagship brand at a growth-focused consumer goods company.

Skills

Brand Strategy: Brand Positioning, Brand Architecture, Communication Strategy, Brand Equity Management P&L Management: Revenue Growth, Marketing Budget (₹50 Cr+), Pricing Strategy, Profitability Analysis Consumer Insights: Market Research, Consumer Segmentation, Category Analysis, Trend Identification Marketing Execution: ATL/BTL Campaigns, Digital Marketing, Trade Marketing, Agency Management Innovation: New Product Development, Line Extensions, Launch Management Soft Skills: Strategic Thinking, Cross-functional Leadership, Stakeholder Management, Presentation Skills

Professional Experience

Senior Brand Manager - Personal Care | Hindustan Unilever Limited (HUL) | Mumbai | April 2021 – Present

Manage ₹500 Cr brand portfolio across skin care and personal wash categories
Achieved 25% revenue growth and 3% market share gain over 3 years
Own full P&L with ₹50 Cr annual marketing budget across ATL, BTL, and digital
Led brand repositioning campaign increasing brand equity scores by 20%
Launched 5 product innovations contributing ₹75 Cr incremental revenue
Manage integrated marketing campaigns across TV, digital, and in-store
Coordinate with sales team on trade marketing and retailer activation
Present quarterly brand reviews to Category Director and CMO
Lead cross-functional team of 8 including agency partners
Received “Marketing Excellence Award” for best brand turnaround (2023)

Brand Manager | Procter & Gamble India | Mumbai | June 2018 – March 2021

Managed personal care brand with ₹200 Cr annual revenue
Achieved 20% revenue growth and improved gross margin by 2%
Developed consumer insights driving new product launches
Led digital transformation of brand communication strategy
Managed ₹20 Cr marketing budget with focus on ROI optimization
Coordinated with global team on brand guidelines and innovation
Trained and mentored 2 Assistant Brand Managers

Assistant Brand Manager | ITC Limited | Kolkata | July 2016 – May 2018

Supported Senior Brand Manager on ₹150 Cr FMCG brand
Executed consumer research and competitive analysis
Managed agency relationships for campaign development
Coordinated new product launches in East India region
Analyzed sales data and prepared monthly brand reports
Supported trade marketing initiatives and retailer activations

Brand Portfolio

Premium Skin Care Brand | HUL | 2021 – Present

Category: Skin Care
Revenue: ₹350 Cr (grown from ₹280 Cr)
Market Share: 18% (gained 3%)
Achievement: Successful brand repositioning, 5 innovation launches

Personal Wash Brand | HUL | 2021 – Present

Category: Personal Wash
Revenue: ₹150 Cr
Growth: 15% YoY
Achievement: Digital-first campaign reaching 50M consumers

Education

Master of Business Administration (MBA) | IIM Lucknow | 2016

Specialization: Marketing
CGPA: 3.6/4.0
Winner, ITC Interrobang Case Competition

Bachelor of Technology (B.Tech) | IIT Delhi | 2014

Stream: Chemical Engineering
First Class (8.2/10 CGPA)

Certifications

Brand Leadership Program | HUL Academy | 2023
Consumer Insights Excellence | Nielsen Academy | 2022
Digital Marketing Certification | Google | 2021
Marketing Analytics | IIM Bangalore Executive Education | 2020
Six Sigma Green Belt | ASQ | 2019

Languages

English (Fluent) | Hindi (Fluent) | Marathi (Conversational) | Bengali (Basic)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Aditya Sharma Mumbai, December 2024

Types of Brand Manager Roles in India

India offers various brand management career paths. Here’s an overview:

By Category

Personal Care Brand Manager: Skin care, hair care, cosmetics
Home Care Brand Manager: Detergents, cleaners, air care
Foods Brand Manager: Packaged foods, beverages, snacks
Health & Wellness: Nutrition, supplements, OTC
Beauty & Fashion: D2C beauty, lifestyle brands

By Experience Level

Management Trainee: 0-2 years, rotation program
Assistant Brand Manager: 2-4 years, execution focus
Brand Manager: 4-7 years, P&L ownership
Senior Brand Manager: 7-10 years, portfolio management
Category Head/Marketing Director: 10+ years, strategic leadership

By Company Type

FMCG Multinationals: HUL, P&G, Nestle, Colgate
Indian FMCG: ITC, Dabur, Marico, Godrej
D2C Brands: Mamaearth, boAt, Sugar, Lenskart
Consumer Durables: Samsung, LG, Sony
Food & Beverage: Coca-Cola, PepsiCo, Britannia

Top Brand Manager Employers in India

India’s brand management sector offers excellent opportunities. Here are the top employers:

FMCG Multinationals

Hindustan Unilever (HUL): India’s largest FMCG company
Procter & Gamble India: Global FMCG leader
Nestle India: Food and nutrition
Colgate-Palmolive: Oral care leader
Johnson & Johnson: Personal care and baby products
Reckitt: Health and hygiene

Indian FMCG Companies

ITC Limited: Diversified conglomerate
Dabur India: Ayurveda and natural products
Marico: Personal care and foods
Godrej Consumer Products: Home and personal care
Britannia Industries: Food products
Emami: Personal care specialist

D2C & New-Age Brands

Mamaearth: Natural personal care
boAt: Consumer electronics
Sugar Cosmetics: Beauty brand
Lenskart: Eyewear
The Moms Co: Baby and mother care
Wow Skin Science: Personal care

Beverages & Foods

Coca-Cola India: Beverages
PepsiCo India: Foods and beverages
Mondelez India: Snacks and confectionery
Parle Products: Biscuits and snacks

How to Apply

Apply through Naukri.com and LinkedIn
Company career pages directly
Campus placements (top B-schools)
Employee referrals
Executive search firms

Brand Manager Salary in India

Brand management offers excellent salaries, especially at FMCG MNCs. Salaries vary based on experience, company type, and category.

Salary by Experience Level

Experience	MNC FMCG (INR)	Indian FMCG (INR)	D2C/Startup (INR)
ABM (2-4 years)	₹12 - ₹20 LPA	₹8 - ₹15 LPA	₹10 - ₹18 LPA
BM (4-7 years)	₹20 - ₹35 LPA	₹15 - ₹25 LPA	₹18 - ₹30 LPA
Sr. BM (7-10 years)	₹35 - ₹55 LPA	₹25 - ₹40 LPA	₹30 - ₹50 LPA
Category Head (10+ years)	₹55 - ₹90 LPA	₹40 - ₹65 LPA	₹50 - ₹80 LPA

Note: MNC FMCGs like HUL and P&G offer among the highest marketing salaries in India.

Salary by City

City	Salary Range (BM Level)
Mumbai	₹22 - ₹38 LPA
Delhi NCR	₹20 - ₹35 LPA
Bangalore	₹18 - ₹32 LPA
Hyderabad	₹16 - ₹28 LPA
Chennai	₹15 - ₹26 LPA
Kolkata	₹14 - ₹24 LPA

Factors Affecting Salary

Company Type: MNC FMCGs pay premium (HUL, P&G)
Brand Size: Larger brands command higher salary
Category: Premium categories pay more
Education: IIM MBA adds 20-30% premium
Performance: Bonus tied to brand growth
Location: Mumbai and Delhi pay highest

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for Brand Managers in India

Professional certifications enhance credibility, though FMCG experience matters most.

Company Training Programs

HUL/P&G Internal Programs: Brand leadership, consumer insights
Nielsen/Kantar Certifications: Research and analytics
Agency Certifications: Creative and media training

Executive Education

IIM Executive Programs: Brand management, marketing strategy
ISB Marketing Programs: Strategic marketing
MICA Programs: Brand communications

Digital & Analytics

Google Digital Marketing: Digital fundamentals
Marketing Analytics (Coursera/edX): Data-driven marketing
Social Media Certifications: Platform-specific training

Industry Certifications

CIM (Chartered Institute of Marketing): International certification
Product Management Certifications: For innovation roles
Six Sigma: Process improvement

How to Build Credentials

Complete MBA from top B-school (essential for MNCs)
Join FMCG management trainee program
Gain cross-category experience
Complete company leadership programs
Pursue executive education for senior roles

ATS Tips for Your Brand Manager Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Brand Manager, FMCG, P&L)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (Brand Manager, Senior Brand Manager)
Include brand revenue and market share numbers
Get endorsements from colleagues and agencies

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (₹500 Cr brand, 25% growth, 3% share gain)
DO: Mention specific categories and brands
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for Brand Manager Roles

Common keywords from job postings:

Brand Manager, Senior Brand Manager, Category Manager
Brand Strategy, Brand Equity, Brand Positioning
P&L Management, Marketing Budget, Revenue Growth
Consumer Insights, Market Research, Innovation
FMCG, Personal Care, Foods, Home Care

Final Tips for Your Brand Manager Resume

✅ Lead with brand metrics—₹500 Cr brand, 25% growth, 3% market share gain

✅ Show P&L ownership—budget managed, revenue responsibility

✅ Highlight innovations—new products launched, incremental revenue

✅ Demonstrate consumer understanding—insights that drove strategy

✅ Include campaign highlights—successful ATL/BTL/digital campaigns

✅ Show progression—clear career growth from ABM to BM

✅ Proofread carefully—attention to detail critical

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting brand size and growth
Skills organized by category (Strategy, P&L, Marketing)
Experience showing brand metrics and achievements
Brand portfolio with specific results
Education with MBA from top B-school
Certifications and leadership programs
ATS-friendly formatting
Declaration statement

Ready to create your professional Brand Manager resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian corporate job market.

Brand Management Text-Only Resume Templates and Samples

ARVIND RAWAT

Phone: 0000000

Email: arvind@abc.com

Address: C-21, Sector-21, Delhi

About Me

Brand Management

Senior Level Brand Management Professional with Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
Capability of conceptualizing and orchestrating marketing campaigns that effectively reinforce & build brand images; proficient in executing below-the-line marketing programs and executing business models/themes for getting maximum ROI on marketing
Extensive experience in identifying target audiences and devising campaigns that engage, inform, and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across the digital platforms and executing campaigns and innovating new ways to reach the target audience
Ability in devising & effectuating Go-to-Market Strategy with the accountability of launching new products/ business, strategizing & winning deals, liaising with key stakeholders, and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts

Education

Finance, Master of Business Administration, Completed, June 2008

JH Business School

– Marks null

Delhi,

Certifications

Certified Google eCommerce-Analytics , Completed , January 2019

Work Experience

Period: February 2018 - Current

Brand Manager / Lead - Brand Marketer

Antal International

Mumbai, MH

Managing brand assets and maintaining brand quality standards; analyzing and resolving any branding issues promptly
Develop and implement innovative marketing strategies to achieve corporate revenue goals
Prepare budgets and manage expenses to achieve company financial objectives
Develop a marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
Develop marketing programs and promotions to improve brand recognition
Manage all marketing communications including advertisements, promotions, PR, and web marketing
Perform market research to identify consumer trends and competitive markets
Recommend new products or enhancements to the product team based on consumer trends
Assist product team in developing, improving, and launching products in the market
Develop best practices for operational efficiency; develop business strategies for existing and new product lines
Manage all the marketing activities to meet established goals and timelines
Supervise and train team members in their assigned job responsibilities

Period: September 2013 - March 2017

Brand Manager

Mondelēz International

Noida, UP

Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Involved in planning and execution of all communications and media actions on all channels, including online and social media
Assisted with product development, pricing and new product launches as well as developing new business opportunities
Created and managed promotional collateral to establish and maintain product branding
Managed the budget for advertising and promotional items
Carrying out competitor and customer insights analysis
Performed analysis of sales forecasts and relevant financials and reporting on product sales