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Brand Management Resume Samples (Text format)

About Me

Brand Management

Senior Level Brand Management Professional with Extensive experience of XX years formulating & implementing the business’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
Capability of conceptualizing and orchestrating marketing campaigns that effectively reinforce & build brand images; proficient in executing below-the-line marketing programs and executing business models/themes for getting maximum ROI on marketing
Extensive experience in identifying target audiences and devising campaigns that engage, inform, and motivate; skilled in driving the various communication platforms & mediums (ATL& BTL) for brand positioning, developing strategic & tactical communications
Adept in carrying out market research/consumer insights to understand the need gaps within the category/consumer segments and drive brand strategies; driving brand proposition organically across the digital platforms and executing campaigns and innovating new ways to reach the target audience
Ability in devising & effectuating Go-to-Market Strategy with the accountability of launching new products/ business, strategizing & winning deals, liaising with key stakeholders, and partnering with cross-functional teams; consistently remained on the cutting-edge, driven new business through key accounts

EDUCATION

Finance, Master of Business Administration, Completed, 2008-06-01

JH Business School

– Marks null,

Delhi,

Work Experience

2018-02-01 - Current

Brand Manager / Lead - Brand Marketer

Antal International

Mumbai, MH

Managing brand assets and maintaining brand quality standards; analyzing and resolving any branding issues promptly
Develop and implement innovative marketing strategies to achieve corporate revenue goals
Prepare budgets and manage expenses to achieve company financial objectives
Develop a marketing plan to increase sales and profitability; analyze market trends and identify new opportunities for business growth
Develop marketing programs and promotions to improve brand recognition
Manage all marketing communications including advertisements, promotions, PR, and web marketing
Perform market research to identify consumer trends and competitive markets
Recommend new products or enhancements to the product team based on consumer trends
Assist product team in developing, improving, and launching products in the market
Develop best practices for operational efficiency; develop business strategies for existing and new product lines
Manage all the marketing activities to meet established goals and timelines
Supervise and train team members in their assigned job responsibilities

2013-09-01 - 2017-03-01

Brand Manager

Mondelēz International

Noida, UP

Devised & implemented brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
Involved in planning and execution of all communications and media actions on all channels, including online and social media
Assisted with product development, pricing and new product launches as well as developing new business opportunities
Created and managed promotional collateral to establish and maintain product branding
Managed the budget for advertising and promotional items
Carrying out competitor and customer insights analysis
Performed analysis of sales forecasts and relevant financials and reporting on product sales

Skills

Marketing Management
Brand Management
Business Development
Campaign Management
Vendor Management
Event Management
Key Account Management
ROI Accountability
Strategic Alliances
Channel Management
Media Planning
Market Research
Public Relations
MIS Reporting / Budgeting
Customer Service
Analytical
Communication and Interpersonal skills
Marketing principles, practices, and procedures
Market research
MS Office
Multi-tasking
Organization
Persuasion
Project management

Languages

English
Hindi

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