Extensive experience of XX years in managing the creative process from concept to completion; translating marketing objectives into clear creative strategies; overseeing client pitches and proposals; overseeing profitability, deliverables, timelines and budgets
Adept in managing and cultivating the career development of staff members, including designers, art directors, copywriters, photographers and web developers; building an environment for the creative team to work in and overseeing their ideas and projects
Deft in developing ideas for advertising or promotional campaigns; pitching concepts to clients, or presenting to directors if you work in-house; overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented
Gained understanding the commercial aspects of the agency or marketing department; hiring and managing the creative team; knowledge of brand development and multichannel marketing concepts; understanding of design, copy and web best practices/guidelines
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Accountant
Key Result Areas:
Work with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications; evaluate trends, assess new data and keep up-to-date with the latest marketing techniques
Documenting financial transactions by entering account information
Create and implement tailored marketing plans based on individual client requirements
Direct brainstorming meetings and creative sessions
Shape brand standards and create procedures to ensure all products are brand appropriate
Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets
Develop exceptional and well-crafted copy that meet clients’ requirements
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Creative Director
Key Result Areas:
Conceived and implemented concepts, guidelines and strategies in various creative projects and oversee them to completion; collaborated with account executives to obtain knowledge of the clients’ requirements
Directed and motivated teams of art directors, illustrators, copywriters, etc. to help them use their talents effectively
Led brainstorming/creative sessions to generate ideas
Wrote and designed unique and well-crafted copy that meet clients’ needs as well as our own
Revised content and presentations, approve/reject ideas, provided feedback to the team
Trained and guided subordinates into accomplished professionals
Monitored results of team efforts and proposed actions for the future
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
MA in Mass Communication from ABC College, Delhi
YYYY
BA in Mass Communication from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
