Counter and Rental Clerks Resume Samples and Templates for 2025

Counter & Rental Clerk Resume Guide for India

A well-crafted Counter & Rental Clerk resume is essential for success in India’s growing retail and rental services sector. Whether you’re a fresher starting your career in customer service or an experienced professional seeking positions at car rental companies, equipment rentals, hotel front desks, or retail counters, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

• Resume format recommendations for Indian retail and rental sector
• Key skills Indian employers look for
• Complete resume example with Indian context
• Top counter & rental clerk employers in India
• Salary insights in INR by experience level
• Certification guidance for the Indian market
• ATS optimization tips for Indian job portals

Why Your Counter & Rental Clerk Resume Matters in India

India’s rental and retail service industry has grown significantly with the expansion of organized car rentals, equipment rentals, hotel chains, and retail stores. Organizations like Zoomcar, Revv, Avis India, Hertz India, OYO, Decathlon, Croma, and numerous retail chains actively hire counter and rental clerks. A strong resume helps you:

• Stand out from thousands of applicants on Naukri and LinkedIn
• Pass ATS screening used by rental companies and retail chains
• Showcase skills that Indian hiring managers value, including customer service, billing, and inventory management
• Demonstrate your ability to handle customer interactions professionally

Indian retail recruiters typically spend 6-10 seconds reviewing each resume initially. Your Counter & Rental Clerk resume must immediately communicate your customer service abilities, billing proficiency, and communication skills. With India’s service sector expanding rapidly, a well-optimized resume is essential.

Counter & Rental Clerk Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

• Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
• Layout: Reverse chronological (most recent first)
• Font: Arial, Calibri, or Times New Roman (11-12pt)
• Sections: Contact, Summary, Skills, Experience, Education, Certifications

Resume vs Biodata

In India, use a professional resume format for counter clerk positions. “Biodata” format is not suitable for modern retail and rental roles.

Personal Details for Indian Counter Clerk Resumes

Indian resumes typically include:

• Full name
• Phone number with country code (+91)
• Professional email address
• City, State (full address not required)
• Languages spoken (important for customer-facing roles)

What to Avoid

• Decorative fonts or graphics (causes ATS issues)
• Personal information like religion, caste, or father’s name
• Salary expectations (discuss during interview)
• References (provide when requested)

Key Skills for Counter & Rental Clerks in India

Indian employers look for comprehensive customer service skills covering transactions, communication, and operations.

Customer Service

• Customer Greeting: Professional welcome and assistance
• Query Handling: Addressing customer inquiries
• Complaint Resolution: Handling issues professionally
• Upselling: Promoting additional products/services
• Customer Satisfaction: Ensuring positive experience

Billing & Transactions

• POS Systems: Point of Sale operations
• Cash Handling: Currency management, float
• Card Payments: Credit/debit card processing
• Invoice Generation: GST billing, receipts
• Payment Reconciliation: End-of-day settlement

Rental Operations

• Rental Agreements: Contract preparation
• Vehicle/Equipment Check: Condition assessment
• Booking Management: Reservations and scheduling
• Return Processing: Check-in and damage assessment
• Inventory Tracking: Stock management

Technology & Tools

• POS Software: Marg, Tally, retail systems
• Rental Software: Zoomcar app, Avis systems
• MS Office: Excel, Word basics
• Communication: Email, phone handling
• CRM Systems: Customer database management

Soft Skills for Indian Counter Clerk Roles

• Communication: Clear Hindi and English interaction
• Patience: Handling difficult customers
• Multitasking: Managing multiple customers
• Time Management: Quick service delivery

How to Present Skills

Create a dedicated skills section. Group by category (Customer Service, Billing, Technology). Highlight language skills and customer interaction metrics.

Counter & Rental Clerk Resume Example for India

Here’s a complete resume example tailored for Indian employers:

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Aditi Verma

Pune, Maharashtra | +91-98XXX-XXXXX | aditi.verma.clerk@email.com

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Professional Summary

Customer-focused Counter & Rental Clerk with 5+ years of experience in car rental and retail operations. Expertise in customer service, billing operations, and rental agreement processing with proven track record of handling 100+ customers daily. Proficient in POS systems and rental software. Achieved 95% customer satisfaction rating. Seeking senior counter position at a progressive rental or retail company.

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Skills

Customer Service: Customer Greeting, Query Handling, Complaint Resolution, Upselling, Customer Satisfaction Billing & Operations: POS Systems, Cash Handling, Card Payments, GST Invoicing, Payment Reconciliation Rental Operations: Agreement Processing, Vehicle Check-in/out, Booking Management, Inventory Tracking Technology: Retail POS, Rental Software, MS Office (Excel), CRM Systems Languages: English (Fluent), Hindi (Native), Marathi (Fluent)

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Professional Experience

Senior Rental Counter Clerk | Zoomcar | Pune | April 2021 – Present

• Handle 80-100 customer interactions daily at busy rental counter
• Process vehicle check-outs and check-ins ensuring complete documentation
• Manage rental agreements including KYC verification and security deposits
• Handle cash and card transactions worth ₹2-3 lakhs daily
• Resolve customer complaints achieving 95% satisfaction rating
• Coordinate with operations team for vehicle availability
• Train new counter staff on rental procedures and software
• Achieved “Employee of the Quarter” recognition twice

Counter Clerk | Hertz India | Pune | June 2019 – March 2021

• Provided customer service at airport rental counter
• Processed 50+ daily rentals including walk-ins and reservations
• Handled vehicle condition reports and fuel charge calculations
• Managed customer queries on rental terms and insurance options
• Maintained accurate daily settlement reports
• Achieved 90% customer satisfaction consistently

Retail Sales Associate | Decathlon | Pune | August 2017 – May 2019

• Started career in retail customer service
• Assisted customers with product selection and queries
• Operated POS system for billing and returns
• Maintained organized counter and display areas
• Handled cash drawer with zero discrepancies
• Promoted to senior associate based on performance

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Key Achievements

Customer Service Excellence | Zoomcar | 2023

• Achieved highest customer satisfaction scores in Pune region
• Handled 25% more customers than average during peak season
• Result: Employee of the Quarter award, ₹10,000 bonus

Process Improvement | Zoomcar | 2022

• Suggested streamlined check-in process reducing wait time
• Created customer FAQ guide for common queries
• Result: 30% reduction in average service time

Upselling Achievement | Hertz India | 2020

• Consistently achieved insurance and upgrade upselling targets
• Generated additional revenue through add-on services
• Result: 120% of monthly upselling target, recognition from management

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Education

Bachelor of Commerce (B.Com) | Savitribai Phule Pune University | 2017

• First Class (62%)

Higher Secondary Certificate | Maharashtra Board | 2014

• 68% in Commerce stream

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Certifications

• Customer Service Excellence | Zoomcar Internal Training | 2021
• POS & Billing Operations | Retail Training Institute | 2019
• Communication Skills | British Council | 2018
• Basic Computer Course | MSCIT | 2016
• First Aid Training | Red Cross | 2022

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Languages

English (Fluent) | Hindi (Native) | Marathi (Fluent)

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Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Aditi Verma Pune, December 2024

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Top Counter & Rental Clerk Employers in India

India’s rental and retail sector offers diverse counter clerk opportunities. Here are the top employers:

Car Rental Companies

• Zoomcar: Self-drive car rental
• Revv: Self-drive car subscription
• Avis India: International rental brand
• Hertz India: Global rental company
• Myles: Self-drive rentals
• Drivezy: Bike and car rentals

Equipment & Tool Rentals

• Rentomojo: Furniture and appliances rental
• Furlenco: Furniture subscription
• Quikr Doorstep: Various rentals
• GrabOnRent: Multi-category rentals
• RentoMart: Event equipment

Hotel & Hospitality

• OYO Rooms: Budget hotel chain
• Treebo Hotels: Mid-segment hotels
• FabHotels: Budget accommodations
• Lemon Tree Hotels: Mid-scale chain
• Ginger Hotels: Economy hotels

Retail Chains

• Decathlon: Sports equipment
• Croma: Electronics retail
• Reliance Digital: Electronics
• Shoppers Stop: Department store
• Lifestyle: Fashion retail
• Big Bazaar: Hypermarket chain

Travel & Transportation

• Railway Booking Counters: IRCTC
• Bus Ticket Counters: RedBus partners
• Airport Service Desks: Ground handling
• Travel Agency Counters: MakeMyTrip, Yatra partners

Service Counters

• Bank Customer Service: Front desk roles
• Telecom Stores: Jio, Airtel, Vi stores
• Post Office Counters: India Post
• Government Service Counters: CSC, Pragati centers

How to Apply

• Apply through Naukri.com and LinkedIn
• Company career pages directly
• Walk-in interviews at retail locations
• Retail job portals (RetailCareers.in)
• Employee referrals

Counter & Rental Clerk Salary in India

Counter clerk careers offer stable employment with growth opportunities. Salaries vary based on experience, company type, and location.

Salary by Experience Level

Experience	Organized Retail/Rental (INR)	Unorganized/Local (INR)
Fresher (0-1 years)	₹1.8 - ₹3 LPA	₹1.2 - ₹2.2 LPA
Junior (1-3 years)	₹3 - ₹4.5 LPA	₹2.2 - ₹3.5 LPA
Mid-Level (3-5 years)	₹4.5 - ₹6.5 LPA	₹3.5 - ₹5 LPA
Senior (5-8 years)	₹6.5 - ₹9 LPA	₹5 - ₹7 LPA
Supervisor (8+ years)	₹9 - ₹14 LPA	₹7 - ₹10 LPA

Note: Car rental companies and premium retail pay higher. Airport locations earn premium.

Salary by City

City	Salary Range (Mid-Level)
Mumbai	₹5 - ₹7 LPA
Delhi NCR	₹4.5 - ₹6.5 LPA
Bangalore	₹4.5 - ₹6.5 LPA
Pune	₹4 - ₹6 LPA
Hyderabad	₹4 - ₹5.5 LPA
Chennai	₹3.5 - ₹5 LPA

Factors Affecting Salary

• Company Type: MNC and organized retail pay more
• Location: Airport and mall locations pay premium
• Language Skills: English fluency adds value
• Experience: Rental-specific experience valued
• Shift Timing: Night shifts and weekend work earn extra

Salary data based on Glassdoor India, AmbitionBox, and retail industry surveys.

Certifications for Counter & Rental Clerks in India

Professional certifications enhance your employability in counter service roles.

Customer Service Certifications

• Customer Service Excellence: Various providers
• Retail Sales Certification: Retail Association of India
• Service Quality Training: ISO service standards
• Complaint Handling: Customer care training

Retail & Billing Certifications

• POS Operations: Retail software training
• GST Billing: Tax compliance basics
• Inventory Management: Stock management basics
• Tally Basics: Accounting software

Communication Skills

• Business English: British Council, Cambridge
• Spoken Hindi: For non-native speakers
• Communication Skills: Soft skills training
• Telephone Etiquette: Call handling

Computer Certifications

• MS Office Basic: Word, Excel essentials
• MSCIT/RSCIT: State computer literacy
• Data Entry: Typing and accuracy
• Email Management: Professional correspondence

How to List Certifications

Include customer service certifications prominently. Mention computer and billing certifications. Group by relevance.

ATS Tips for Your Counter & Rental Clerk Resume

Most organized retailers use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

• Use keywords from job descriptions (counter clerk, rental, customer service)
• Keep formatting simple (no tables, columns, or graphics)
• Use standard section headings (Experience, Education, Skills)
• Upload in .docx or .pdf format
• Update profile regularly

For LinkedIn Applications

• Match resume to LinkedIn profile
• Use standard job titles (Counter Clerk, Rental Clerk, Sales Associate)
• Include customer service metrics
• Get endorsements for service skills

General ATS Tips

• DO: Standard fonts, clear headings, bullet points
• DO: Include metrics (100+ customers daily, 95% satisfaction, ₹3 lakhs daily)
• DO: Mention specific POS and billing systems
• DON’T: Use headers/footers, text boxes, images
• DON’T: Use creative section titles

Keyword Strategy for Counter Clerk Roles

Common keywords from job postings:

• Counter Clerk, Rental Clerk, Sales Associate, Service Desk
• Customer Service, Customer Handling, Query Resolution
• POS, Billing, Cash Handling, Payment Processing
• Rental Agreement, Vehicle Check-in, Inventory
• Communication Skills, English, Hindi
• Retail, Car Rental, Equipment Rental

Final Tips for Your Counter & Rental Clerk Resume

✅ Highlight customer interaction volume—daily customers served

✅ Quantify achievements (100+ customers, 95% satisfaction, ₹3 lakhs daily transactions)

✅ Show language proficiency—English and regional languages

✅ Demonstrate billing skills—POS, cash handling, card processing

✅ Include service metrics—satisfaction scores, upselling targets

✅ Show reliability—attendance, punctuality, shift flexibility

✅ Professional presentation—error-free and well-organized

Quick Checklist

• Contact with +91 phone and email
• Professional summary with service highlights
• Skills organized by category (Customer Service, Billing, Technology)
• Experience showing customer volume and transaction value
• Key achievements with measurable results
• Education with graduation/12th pass
• Certifications (customer service, computer, billing)
• Language proficiency clearly stated
• ATS-friendly formatting
• Declaration statement

Ready to create your professional Counter & Rental Clerk resume? Use our resume builder to get started with expert-designed templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian retail and rental service job market.