Public Relations Resume Samples and Templates for 2025

Public Relations Resume Guide for India

A well-crafted Public Relations resume is essential for success in India’s dynamic communications industry. Whether you’re a fresher starting your PR career or an experienced professional seeking positions at agencies like Adfactors PR, Edelman India, Genesis BCW, or in-house communications teams at companies like Tata, Reliance, or Infosys, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

• Resume format recommendations for Indian PR sector
• Key skills Indian employers look for
• Complete resume example with Indian context
• Top PR employers in India
• Salary insights in INR by experience level
• Certification guidance
• ATS optimization tips for Indian job portals

Why Your Public Relations Resume Matters in India

India’s PR industry is growing rapidly, with agencies like Adfactors PR, Edelman India, Genesis BCW, MSL Group, Weber Shandwick, Text100, and corporate communications teams at Tata Group, Reliance Industries, Infosys, TCS, and HUL actively hiring PR professionals. A strong resume helps you:

• Stand out from thousands of professionals on Naukri and LinkedIn
• Pass ATS screening used by PR agencies and corporations
• Showcase skills that Indian employers value, including media relations, crisis communication, and brand reputation
• Demonstrate your PR achievements and campaign success

Indian PR recruiters typically spend 6-10 seconds reviewing each resume initially. Your Public Relations resume must immediately communicate your media relationships, communication skills, and ability to manage brand reputation. With India’s growing corporate sector, a well-optimized resume is essential.

Public Relations Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

• Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
• Layout: Reverse chronological (most recent first)
• Font: Arial, Calibri, or Times New Roman (11-12pt)
• Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian PR Resumes

Indian resumes typically include:

• Full name
• Phone number with country code (+91)
• Professional email address
• LinkedIn profile URL
• City, State (full address not required)

What to Avoid

• Decorative fonts or graphics (causes ATS issues)
• Personal information like religion, caste, or father’s name
• Salary expectations (discuss during interview)
• References (provide when requested)

Key Skills for PR Professionals in India

Indian PR agencies look for comprehensive communications expertise covering media relations, content, and reputation management.

Media Relations (Essential)

• Media Outreach: Press release distribution, journalist relationships
• Press Coverage: Securing earned media, story pitching
• Media Database: Building and maintaining journalist contacts
• Press Conferences: Event coordination, media briefings
• Interview Preparation: Spokesperson training, key messages

Communications Skills

• Press Release Writing: News announcements, feature stories
• Content Creation: Thought leadership, bylined articles
• Crisis Communication: Issue management, response strategy
• Corporate Communications: Internal comms, stakeholder messaging
• Digital PR: Online reputation, social media PR

Brand & Reputation

• Brand Reputation: Image management, perception tracking
• Stakeholder Relations: Government, investor, community relations
• Event PR: Launch events, press meets, media interactions
• CSR Communications: Social responsibility, sustainability messaging
• Influencer Relations: KOL partnerships, influencer outreach

Tools & Technology

• Media Monitoring: Meltwater, Cision, Isentia
• PR Software: Muck Rack, Prowly, Prezly
• Analytics: Media coverage analysis, AVE calculation
• Social Listening: Brand24, Mention, Hootsuite
• MS Office: PowerPoint for presentations, Excel for tracking

Soft Skills for Indian Companies

• Communication: Exceptional written and verbal abilities
• Relationship Building: Long-term media partnerships
• Strategic Thinking: PR planning and execution
• Crisis Management: Calm under pressure
• Adaptability: Multiple clients, fast-paced environment

How to Present Skills

Create a dedicated skills section. Group by category (Media Relations, Communications, Digital PR). Highlight media placements and campaign success prominently.

Public Relations Resume Example for India

Here’s a complete resume example tailored for Indian employers:

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Priya Nair

Mumbai, Maharashtra | +91-98XXX-XXXXX | priya.nair@email.com | linkedin.com/in/priyanair-pr

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Professional Summary

Results-driven Public Relations professional with 7+ years of experience in media relations, corporate communications, and brand reputation management. Proven track record of securing 500+ media placements in top-tier publications including Economic Times, Business Standard, and NDTV. Expertise in crisis communication, press release writing, and stakeholder relations for FMCG, technology, and financial services clients. Strong background with Adfactors PR and Edelman India serving clients including Tata Group, Samsung, and HDFC Bank. MA in Mass Communication from Xavier Institute of Communications (XIC). Seeking Senior PR Manager role at a leading communications agency.

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Skills

Media Relations: Media Outreach, Press Coverage, Journalist Relations, Press Conferences, Story Pitching Communications: Press Release Writing, Corporate Communications, Crisis Communication, Content Creation Digital PR: Online Reputation, Social Media PR, Influencer Relations, Digital Campaigns Tools: Meltwater, Cision, Muck Rack, Hootsuite, MS Office, Google Analytics Industry Experience: FMCG, Technology, Financial Services, Healthcare, Startups Soft Skills: Communication, Relationship Building, Strategic Thinking, Crisis Management

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Professional Experience

Senior PR Manager | Adfactors PR | Mumbai | April 2021 – Present

• Manage PR for 6 key accounts including Tata Group, Samsung India, and HDFC Bank
• Secured 500+ media placements in top-tier publications including ET, Business Standard, Mint, and NDTV
• Lead team of 4 PR executives handling daily media relations and content creation
• Develop crisis communication strategies successfully managing 5 major issue situations
• Write and distribute 20+ press releases monthly with 80%+ pickup rate
• Build and maintain relationships with 200+ journalists across business, tech, and lifestyle beats
• Execute integrated PR campaigns achieving 150% above media coverage targets
• Present monthly PR reports and campaign analytics to client leadership
• Received “PR Excellence Award” for best technology sector campaign (2023)
• Coordinate with digital, events, and creative teams for integrated communications

PR Executive | Edelman India | Mumbai | June 2018 – March 2021

• Handled media relations for FMCG clients including HUL and Nestle India
• Drafted press releases, media alerts, and feature story pitches
• Secured 200+ media placements annually in print, TV, and online
• Managed press conferences and media events for product launches
• Built journalist database of 150+ contacts across key beats
• Supported crisis communication efforts during product recall situations

PR Trainee | Genesis BCW | Delhi NCR | July 2016 – May 2018

• Assisted senior consultants on financial services and healthcare clients
• Monitored media coverage and prepared daily clippings reports
• Drafted basic press materials and media lists
• Learned fundamentals of PR strategy and media relations
• Coordinated logistics for press events and media interactions

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Campaign Highlights

Tata Group Sustainability Initiative | Adfactors PR | 2023

• Campaign Type: Corporate sustainability communications
• Result: 200+ media placements, featured in all top business dailies
• Role: Campaign Lead (Strategy & Execution)

Samsung Product Launch | Adfactors PR | 2022

• Campaign Type: Consumer technology launch PR
• Result: 150+ placements, 50M+ impressions, trending on Twitter
• Role: Senior PR Manager (Media Relations)

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Education

Master of Arts (M.A.) | Xavier Institute of Communications (XIC), Mumbai | 2016

• Specialization: Mass Communication & Public Relations
• First Class

Bachelor of Arts (B.A.) | St. Xavier’s College, Mumbai | 2014

• Major: Mass Media
• First Class (74%)
• President, PR Club

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Certifications

• PRSI Certification | Public Relations Society of India | 2023
• Crisis Communications Certificate | IABC | 2022
• Digital PR Certification | PRCA | 2021
• Google Analytics Certification | Google | 2020

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Professional Memberships

• Public Relations Society of India (PRSI)
• Public Relations Consultants Association of India (PRCAI)

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Languages

English (Fluent) | Hindi (Fluent) | Marathi (Native) | Tamil (Basic)

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Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Priya Nair Mumbai, December 2024

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Types of Public Relations Roles in India

India offers various PR career paths. Here’s an overview:

By Specialization

• Media Relations: Press, broadcast, online media
• Corporate Communications: Internal and external comms
• Crisis Communications: Issue management, reputation repair
• Digital PR: Online reputation, social media
• Public Affairs: Government relations, policy

By Experience Level

• PR Trainee/Executive: 0-2 years, support role
• Senior PR Executive: 2-4 years, independent handling
• PR Manager: 4-7 years, account ownership
• Senior PR Manager: 7-10 years, strategic leadership
• PR Director/VP: 10+ years, business leadership

By Industry

• Agency PR: Full-service PR agencies
• Corporate Communications: In-house comms teams
• Sector Specialist: Tech PR, healthcare PR, financial PR
• Digital/Social PR: Online-first agencies
• Public Affairs: Government and policy communications

Top Public Relations Employers in India

India’s PR sector offers excellent opportunities. Here are the top employers:

PR Agencies

• Adfactors PR: India’s largest PR firm
• Edelman India: Global PR network
• Genesis BCW: WPP PR network
• MSL Group: Publicis PR agency
• Weber Shandwick: Omnicom PR network
• Text100: Specialist PR agency
• Perfect Relations: Independent PR firm
• Value 360: Mid-size PR agency

Corporate Communications

• Tata Group: Conglomerate communications
• Reliance Industries: Corporate affairs
• Infosys: IT services communications
• TCS: Technology communications
• HUL: FMCG corporate communications
• HDFC Bank: Financial services PR

How to Apply

• Apply through Naukri.com and LinkedIn
• Agency career pages directly
• Industry referrals (highly effective)
• PRSI and PRCAI networks
• Campus placements (XIC, IIMC, Symbiosis)

Public Relations Salary in India

PR offers competitive salaries with agencies and corporate roles. Salaries vary based on experience, agency tier, and specialization.

Salary by Experience Level

Experience	Agency (INR)	Corporate (INR)
Trainee/Executive (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹7 LPA
Senior Executive (2-4 years)	₹6 - ₹12 LPA	₹8 - ₹14 LPA
Manager (4-7 years)	₹12 - ₹22 LPA	₹14 - ₹25 LPA
Senior Manager (7-10 years)	₹22 - ₹38 LPA	₹25 - ₹42 LPA
Director/VP (10+ years)	₹38 - ₹70 LPA	₹42 - ₹80 LPA

Note: Corporate in-house roles often pay 15-20% more than agency equivalents.

Salary by City

City	Salary Range (Manager Level)
Mumbai	₹14 - ₹25 LPA
Delhi NCR	₹13 - ₹24 LPA
Bangalore	₹12 - ₹22 LPA
Hyderabad	₹10 - ₹18 LPA
Chennai	₹10 - ₹17 LPA
Kolkata	₹9 - ₹15 LPA

Factors Affecting Salary

• Agency Tier: Top agencies pay premium
• Sector: Financial and tech PR pay more
• In-house vs Agency: Corporate roles pay premium
• Crisis Experience: Specialized skills valued
• Education: XIC, IIMC background adds value
• Certifications: PRSI, international certs valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for PR Professionals in India

Professional certifications enhance credibility in PR.

Indian PR Certifications

• PRSI Certification: Public Relations Society of India
• PRCAI Training: PR Consultants Association programs
• XIC Diplomas: Xavier Institute of Communications

International Certifications

• CIPR: Chartered Institute of Public Relations (UK)
• PRCA: Public Relations Communications Association
• IABC: International Association of Business Communicators

Digital & Analytics

• Google Analytics: Digital measurement
• HubSpot PR Certification: Inbound PR
• Meltwater Certification: Media monitoring

How to Get Certified

1. Complete graduation in mass communication/journalism
2. Join PR agency or corporate comms team
3. Get PRSI membership and certification
4. Complete digital PR certifications
5. Join professional associations

ATS Tips for Your Public Relations Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

• Use keywords from job descriptions (Public Relations, Media Relations, Communications)
• Keep formatting simple (no tables, columns, or graphics)
• Use standard section headings (Experience, Education, Skills)
• Upload in .docx or .pdf format
• Update profile every 15 days

For LinkedIn Applications

• Match resume to LinkedIn profile
• Use standard job titles (PR Manager, Communications Manager)
• Include media placement numbers
• Get endorsements from journalists and clients

General ATS Tips

• DO: Standard fonts, clear headings, bullet points
• DO: Include metrics (500+ placements, 200+ journalists, 80% pickup rate)
• DO: Mention specific publications and clients
• DON’T: Use headers/footers, text boxes, images
• DON’T: Use creative section titles

Keyword Strategy for PR Roles

Common keywords from job postings:

• Public Relations, PR Manager, Communications
• Media Relations, Press Release, Journalist Relations
• Crisis Communication, Corporate Communications
• Brand Reputation, Stakeholder Relations
• Meltwater, Cision, Media Monitoring

Final Tips for Your Public Relations Resume

✅ Lead with media metrics—500+ placements, 200+ journalist contacts

✅ Show client diversity—FMCG, tech, finance, healthcare experience

✅ Highlight crisis experience—issue management, reputation repair

✅ Demonstrate digital skills—online PR, social media expertise

✅ Include campaign highlights—successful PR initiatives

✅ Show progression—clear career growth from executive to manager

✅ Proofread carefully—error-free communication essential

Quick Checklist

• Contact with +91 phone and LinkedIn
• Professional summary highlighting media placements and clients
• Skills organized by category (Media Relations, Communications, Digital)
• Experience showing PR metrics and achievements
• Campaign highlights with specific results
• Education with mass comm/journalism background
• Professional certifications (PRSI, international)
• ATS-friendly formatting
• Declaration statement

Ready to create your professional Public Relations resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian communications industry.