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Public Relations Resume Samples and Templates for 2026

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Public Relations Resume Guide for India

A well-crafted Public Relations resume is essential for success in India’s dynamic communications industry. Whether you’re a fresher starting your PR career or an experienced professional seeking positions at agencies like Adfactors PR, Edelman India, Genesis BCW, or in-house communications teams at companies like Tata, Reliance, or Infosys, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian PR sector
Key skills Indian employers look for
Complete resume example with Indian context
Top PR employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Public Relations Resume Matters in India

India’s PR industry is growing rapidly, with agencies like Adfactors PR, Edelman India, Genesis BCW, MSL Group, Weber Shandwick, Text100, and corporate communications teams at Tata Group, Reliance Industries, Infosys, TCS, and HUL actively hiring PR professionals. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by PR agencies and corporations
Showcase skills that Indian employers value, including media relations, crisis communication, and brand reputation
Demonstrate your PR achievements and campaign success

Indian PR recruiters typically spend 6-10 seconds reviewing each resume initially. Your Public Relations resume must immediately communicate your media relationships, communication skills, and ability to manage brand reputation. With India’s growing corporate sector, a well-optimized resume is essential.

Public Relations Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian PR Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for PR Professionals in India

Indian PR agencies look for comprehensive communications expertise covering media relations, content, and reputation management.

Media Relations (Essential)

Media Outreach: Press release distribution, journalist relationships
Press Coverage: Securing earned media, story pitching
Media Database: Building and maintaining journalist contacts
Press Conferences: Event coordination, media briefings
Interview Preparation: Spokesperson training, key messages

Communications Skills

Press Release Writing: News announcements, feature stories
Content Creation: Thought leadership, bylined articles
Crisis Communication: Issue management, response strategy
Corporate Communications: Internal comms, stakeholder messaging
Digital PR: Online reputation, social media PR

Brand & Reputation

Brand Reputation: Image management, perception tracking
Stakeholder Relations: Government, investor, community relations
Event PR: Launch events, press meets, media interactions
CSR Communications: Social responsibility, sustainability messaging
Influencer Relations: KOL partnerships, influencer outreach

Tools & Technology

Media Monitoring: Meltwater, Cision, Isentia
PR Software: Muck Rack, Prowly, Prezly
Analytics: Media coverage analysis, AVE calculation
Social Listening: Brand24, Mention, Hootsuite
MS Office: PowerPoint for presentations, Excel for tracking

Soft Skills for Indian Companies

Communication: Exceptional written and verbal abilities
Relationship Building: Long-term media partnerships
Strategic Thinking: PR planning and execution
Crisis Management: Calm under pressure
Adaptability: Multiple clients, fast-paced environment

How to Present Skills

Create a dedicated skills section. Group by category (Media Relations, Communications, Digital PR). Highlight media placements and campaign success prominently.

Public Relations Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Priya Nair

Mumbai, Maharashtra | +91-98XXX-XXXXX | priya.nair@email.com | linkedin.com/in/priyanair-pr

Professional Summary

Results-driven Public Relations professional with 7+ years of experience in media relations, corporate communications, and brand reputation management. Proven track record of securing 500+ media placements in top-tier publications including Economic Times, Business Standard, and NDTV. Expertise in crisis communication, press release writing, and stakeholder relations for FMCG, technology, and financial services clients. Strong background with Adfactors PR and Edelman India serving clients including Tata Group, Samsung, and HDFC Bank. MA in Mass Communication from Xavier Institute of Communications (XIC). Seeking Senior PR Manager role at a leading communications agency.

Skills

Media Relations: Media Outreach, Press Coverage, Journalist Relations, Press Conferences, Story Pitching Communications: Press Release Writing, Corporate Communications, Crisis Communication, Content Creation Digital PR: Online Reputation, Social Media PR, Influencer Relations, Digital Campaigns Tools: Meltwater, Cision, Muck Rack, Hootsuite, MS Office, Google Analytics Industry Experience: FMCG, Technology, Financial Services, Healthcare, Startups Soft Skills: Communication, Relationship Building, Strategic Thinking, Crisis Management

Professional Experience

Senior PR Manager | Adfactors PR | Mumbai | April 2021 – Present

Manage PR for 6 key accounts including Tata Group, Samsung India, and HDFC Bank
Secured 500+ media placements in top-tier publications including ET, Business Standard, Mint, and NDTV
Lead team of 4 PR executives handling daily media relations and content creation
Develop crisis communication strategies successfully managing 5 major issue situations
Write and distribute 20+ press releases monthly with 80%+ pickup rate
Build and maintain relationships with 200+ journalists across business, tech, and lifestyle beats
Execute integrated PR campaigns achieving 150% above media coverage targets
Present monthly PR reports and campaign analytics to client leadership
Received “PR Excellence Award” for best technology sector campaign (2023)
Coordinate with digital, events, and creative teams for integrated communications

PR Executive | Edelman India | Mumbai | June 2018 – March 2021

Handled media relations for FMCG clients including HUL and Nestle India
Drafted press releases, media alerts, and feature story pitches
Secured 200+ media placements annually in print, TV, and online
Managed press conferences and media events for product launches
Built journalist database of 150+ contacts across key beats
Supported crisis communication efforts during product recall situations

PR Trainee | Genesis BCW | Delhi NCR | July 2016 – May 2018

Assisted senior consultants on financial services and healthcare clients
Monitored media coverage and prepared daily clippings reports
Drafted basic press materials and media lists
Learned fundamentals of PR strategy and media relations
Coordinated logistics for press events and media interactions

Campaign Highlights

Tata Group Sustainability Initiative | Adfactors PR | 2023

Campaign Type: Corporate sustainability communications
Result: 200+ media placements, featured in all top business dailies
Role: Campaign Lead (Strategy & Execution)

Samsung Product Launch | Adfactors PR | 2022

Campaign Type: Consumer technology launch PR
Result: 150+ placements, 50M+ impressions, trending on Twitter
Role: Senior PR Manager (Media Relations)

Education

Master of Arts (M.A.) | Xavier Institute of Communications (XIC), Mumbai | 2016

Specialization: Mass Communication & Public Relations
First Class

Bachelor of Arts (B.A.) | St. Xavier’s College, Mumbai | 2014

Major: Mass Media
First Class (74%)
President, PR Club

Certifications

PRSI Certification | Public Relations Society of India | 2023
Crisis Communications Certificate | IABC | 2022
Digital PR Certification | PRCA | 2021
Google Analytics Certification | Google | 2020

Professional Memberships

Public Relations Society of India (PRSI)
Public Relations Consultants Association of India (PRCAI)

Languages

English (Fluent) | Hindi (Fluent) | Marathi (Native) | Tamil (Basic)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Priya Nair Mumbai, December 2024

Types of Public Relations Roles in India

India offers various PR career paths. Here’s an overview:

By Specialization

Media Relations: Press, broadcast, online media
Corporate Communications: Internal and external comms
Crisis Communications: Issue management, reputation repair
Digital PR: Online reputation, social media
Public Affairs: Government relations, policy

By Experience Level

PR Trainee/Executive: 0-2 years, support role
Senior PR Executive: 2-4 years, independent handling
PR Manager: 4-7 years, account ownership
Senior PR Manager: 7-10 years, strategic leadership
PR Director/VP: 10+ years, business leadership

By Industry

Agency PR: Full-service PR agencies
Corporate Communications: In-house comms teams
Sector Specialist: Tech PR, healthcare PR, financial PR
Digital/Social PR: Online-first agencies
Public Affairs: Government and policy communications

Top Public Relations Employers in India

India’s PR sector offers excellent opportunities. Here are the top employers:

PR Agencies

Adfactors PR: India’s largest PR firm
Edelman India: Global PR network
Genesis BCW: WPP PR network
MSL Group: Publicis PR agency
Weber Shandwick: Omnicom PR network
Text100: Specialist PR agency
Perfect Relations: Independent PR firm
Value 360: Mid-size PR agency

Corporate Communications

Tata Group: Conglomerate communications
Reliance Industries: Corporate affairs
Infosys: IT services communications
TCS: Technology communications
HUL: FMCG corporate communications
HDFC Bank: Financial services PR

How to Apply

Apply through Naukri.com and LinkedIn
Agency career pages directly
Industry referrals (highly effective)
PRSI and PRCAI networks
Campus placements (XIC, IIMC, Symbiosis)

Public Relations Salary in India

PR offers competitive salaries with agencies and corporate roles. Salaries vary based on experience, agency tier, and specialization.

Salary by Experience Level

Experience	Agency (INR)	Corporate (INR)
Trainee/Executive (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹7 LPA
Senior Executive (2-4 years)	₹6 - ₹12 LPA	₹8 - ₹14 LPA
Manager (4-7 years)	₹12 - ₹22 LPA	₹14 - ₹25 LPA
Senior Manager (7-10 years)	₹22 - ₹38 LPA	₹25 - ₹42 LPA
Director/VP (10+ years)	₹38 - ₹70 LPA	₹42 - ₹80 LPA

Note: Corporate in-house roles often pay 15-20% more than agency equivalents.

Salary by City

City	Salary Range (Manager Level)
Mumbai	₹14 - ₹25 LPA
Delhi NCR	₹13 - ₹24 LPA
Bangalore	₹12 - ₹22 LPA
Hyderabad	₹10 - ₹18 LPA
Chennai	₹10 - ₹17 LPA
Kolkata	₹9 - ₹15 LPA

Factors Affecting Salary

Agency Tier: Top agencies pay premium
Sector: Financial and tech PR pay more
In-house vs Agency: Corporate roles pay premium
Crisis Experience: Specialized skills valued
Education: XIC, IIMC background adds value
Certifications: PRSI, international certs valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for PR Professionals in India

Professional certifications enhance credibility in PR.

Indian PR Certifications

PRSI Certification: Public Relations Society of India
PRCAI Training: PR Consultants Association programs
XIC Diplomas: Xavier Institute of Communications

International Certifications

CIPR: Chartered Institute of Public Relations (UK)
PRCA: Public Relations Communications Association
IABC: International Association of Business Communicators

Digital & Analytics

Google Analytics: Digital measurement
HubSpot PR Certification: Inbound PR
Meltwater Certification: Media monitoring

How to Get Certified

Complete graduation in mass communication/journalism
Join PR agency or corporate comms team
Get PRSI membership and certification
Complete digital PR certifications
Join professional associations

ATS Tips for Your Public Relations Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Public Relations, Media Relations, Communications)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (PR Manager, Communications Manager)
Include media placement numbers
Get endorsements from journalists and clients

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (500+ placements, 200+ journalists, 80% pickup rate)
DO: Mention specific publications and clients
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for PR Roles

Common keywords from job postings:

Public Relations, PR Manager, Communications
Media Relations, Press Release, Journalist Relations
Crisis Communication, Corporate Communications
Brand Reputation, Stakeholder Relations
Meltwater, Cision, Media Monitoring

Final Tips for Your Public Relations Resume

✅ Lead with media metrics—500+ placements, 200+ journalist contacts

✅ Show client diversity—FMCG, tech, finance, healthcare experience

✅ Highlight crisis experience—issue management, reputation repair

✅ Demonstrate digital skills—online PR, social media expertise

✅ Include campaign highlights—successful PR initiatives

✅ Show progression—clear career growth from executive to manager

✅ Proofread carefully—error-free communication essential

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting media placements and clients
Skills organized by category (Media Relations, Communications, Digital)
Experience showing PR metrics and achievements
Campaign highlights with specific results
Education with mass comm/journalism background
Professional certifications (PRSI, international)
ATS-friendly formatting
Declaration statement

Ready to create your professional Public Relations resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian communications industry.

Frequently Asked Questions

Who should use these public relations resume samples?

These samples are for professionals applying to roles like Public Relations Manager, Communications Specialist, Media Relations Coordinator, Corporate Communications Officer, PR Executive, or Press Officer in agencies, corporations, NGOs, and government bodies.

What should a strong public relations resume include?

A strong resume includes a targeted summary, experience in media outreach, campaign management, brand storytelling, stakeholder engagement, crisis communication, and measurable results such as earned media value, press coverage, or social engagement growth.

How do I write an effective professional summary for a PR resume?

Start with your title and years of experience, then highlight your core strengths and measurable outcomes — for example: PR Manager with 6+ years of experience driving media coverage, managing stakeholder relationships, and executing campaigns that increased brand visibility by 40%.

What key skills should I list on a public relations resume?

Include skills such as media relations, press release writing, event coordination, crisis communication, brand storytelling, influencer outreach, content creation, social media strategy, public speaking, and reporting/analytics. Both technical and soft skills are important.

Should I include tools and platforms on my resume?

Yes. Mention tools you use regularly, such as media monitoring platforms (Meltwater, Cision), social media schedulers (Hootsuite, Buffer), CRM or media databases, Google Analytics, and content creation tools. This shows your technical readiness.

How do I showcase measurable impact on my resume?

Use specific metrics like secured X media placements in top-tier outlets, increased brand mentions by Y%, executed Z press events, grew social following by 25%, or improved earned media value by a specific amount. Quantifiable results impress hiring managers.

How long should a public relations resume be?

For most professionals, 1–2 pages is ideal. One page works if you have focused, recent experience. Two pages are fine if you have extensive campaign work, leadership roles, or measurable achievements across multiple sectors.

Should I tailor my resume for each job application?

Yes. Customizing your resume with keywords and responsibilities from the job posting — like media outreach, brand storytelling, event management, or crisis communication — improves your chances of passing applicant tracking systems (ATS) and resonating with recruiters.

Do I need a cover letter with my public relations resume?

A cover letter isn't always mandatory, but it's highly recommended in PR — it's a chance to demonstrate your communication skills, explain your fit for the role, and show your passion for the company's brand or mission.

What are common mistakes to avoid on a PR resume?

Avoid vague phrases like "handled media relations" without specifics. Don't list skills without showing how you used them. Avoid overly creative formatting that breaks ATS. Focus on measurable outcomes and relevance to the role.

Should I include volunteer or side project experience?

Yes — especially if you've done pro bono PR for nonprofits, organized community events, or run successful personal branding campaigns. This demonstrates initiative and communication skills beyond your day job.

Can these resume samples be used for jobs outside India?

Yes. These samples follow global resume standards and can be adapted for roles in India and internationally — just tailor your contact information, terminology, and media references to the region where you're applying.

How do I show leadership and collaboration on my resume?

Highlight experiences where you led PR campaigns, coordinated with cross-functional teams (marketing, sales, legal), managed agencies or vendors, mentored junior staff, or collaborated with executives on communications strategy.

What accomplishments can strengthen a public relations resume?

Examples include launched campaigns that secured national coverage, built media relationships resulting in X placements, managed crisis communications that protected brand reputation, increased positive sentiment by Y%, or won industry awards for PR work.

Public Relations Text-Only Resume Templates and Samples

Abhi sandilya

Phone: 9871275111

Email: writer@shriresume.com

Address: Chandigarh

About Me

Public Relations

Enthusiastic and creative graduate seeking an entry-level position in Public Relations. Eager to apply strong communication skills, strategic thinking, and media knowledge to build and maintain a positive public image for clients.

Extra Curricular Activities

Participated in meetings, workshops, and networking events to enhance PR skills and knowledge.
Collaborated with fellow members on PR campaigns for local non-profits and campus events.

Education

Media Relations, Communication Strategies, Bachelor of Arts, Completed, March 2024

Merrut College Of Media

State University

Barpeta, AS

Certifications

Certificate in Public Relations, Completed , April 2024
HubSpot Content Marketing Certification, Completed , July 2024

Internships

Period: March 2024 - July 2024

Public Relations Intern

Avni PR Agency

Karol Bagh, DL

Assisted in creating and distributing press releases, media alerts, and other PR materials.
Monitored media coverage and compiled daily media reports for clients.
Supported the planning and execution of PR campaigns and events.
Conducted research on media outlets and journalists to build media lists and pitching strategies