Ambitious and driven public relations strategist with extensive experience directing PR campaigns in both agency and in-house settings; proven success developing, managing and implementing media strategies and measuring results across traditional media and digital channels
PROFILE SUMMARY
Extensive experience of XX years in providing different media campaign ideas and also executing them with team; discussing and developing the marketing strategy of the company; contributing to the development of the media strategy and plans discussed
Effectively managing the campaigns designed; providing media leadership across different media channels; gained significant knowledge of updated rules and regulations of all the work related codes, laws and other legal matters
Skilled in establishing and maintaining exceptionally good relationships with media representatives and public interest group; instrumental in providing information to media outlets by generating articles, news releases and holding press conferences
Huge working experience in journalism and media relations; extensive knowledge of principles and practices of effective Media Relations and Communications; solid knowledge of international media and media training procedures
Campaign Development
Press Releases & Press Kits
Relationship Management
Media Relations
Strategic Messaging
Budget Management
Social Media Campaigns
Crisis Communications
PR Performance Metrics
ORGANIZATIONAL EXPERIENCE
Since MM YY | XYZ Ltd, Delhi | Media Relation Officer
Key Result Areas:
Act as the main media liaison for big media planned events
Manage day-to-day relations with the media, to include handling media queries, media interviews, and press conferences, preparing news releases and media kits, and promoting story lines
Oversee media relations activities and communications including press releases, social media, company literature, editorial calendars, articles, announcements and media kits
Translate complex financial concepts into crisp, jargon-free messages that speak to target audiences; maintain knowledge of and relationships with key news media at local, state and national levels
Respond to and follows through on requests for information from the media, determining appropriate, accurate response and appropriate contacts for response
Support effective response strategies, including response to crisis situations requiring 24/7 attention and intense media/public scrutiny, articulate the company’s position via personal interviews/written responses
Plan and disseminate internal and external communication of information through various media that is designed to keep public informed of programs, accomplishments or points of view
Gather, write, edit, coordinate and upload information for/to the web site; assist with the design of consistent methodologies for the development of internet/intranet and new emerging technological communication resources
Lead or guide the work of a collaborative communication team as appropriate
Facilitate media partnerships, sponsors and community leader participation
Consult with department personnel to provide strategies and training on media and public relations protocol to the employees
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
MM YY – MM YY | ABCD Ltd, Delhi | Media Relation Officer
Key Result Areas:
Managed and administered company’s media relation activities
Interacted with various departments to compile news and press releases regarding company affairs
Developed and sustained relationship with various media houses and interacted with them regularly
Prepared and communicated press releases and briefs to media persons for publication
Organized press conferences as and when required to brief media personnel regarding company affairs
Projected company’s good images and clarified on negative images
Key Highlights:
Any existing systems/ processes streamlined???? Results obtained????
Major assignments handled????
Any unique initiative taken to improve customer satisfaction level???? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????
EDUCATION
YYYY
Bachelor’s Degree in Mass Communication from ABC College, Delhi
TECHNICAL PURVIEW
MS Office – Word, Excel & PowerPoint
Internet Applications
PERSONAL DETAILS
Date of Birth: 01st October 1981 | Languages Known: English & Hindi
