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Public Relations Resume Samples and Templates for 2026

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Public Relations Resume Guide for India

A well-crafted Public Relations resume is essential for success in India’s dynamic communications industry. Whether you’re a fresher starting your PR career or an experienced professional seeking positions at agencies like Adfactors PR, Edelman India, Genesis BCW, or in-house communications teams at companies like Tata, Reliance, or Infosys, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

Resume format recommendations for Indian PR sector
Key skills Indian employers look for
Complete resume example with Indian context
Top PR employers in India
Salary insights in INR by experience level
Certification guidance
ATS optimization tips for Indian job portals

Why Your Public Relations Resume Matters in India

India’s PR industry is growing rapidly, with agencies like Adfactors PR, Edelman India, Genesis BCW, MSL Group, Weber Shandwick, Text100, and corporate communications teams at Tata Group, Reliance Industries, Infosys, TCS, and HUL actively hiring PR professionals. A strong resume helps you:

Stand out from thousands of professionals on Naukri and LinkedIn
Pass ATS screening used by PR agencies and corporations
Showcase skills that Indian employers value, including media relations, crisis communication, and brand reputation
Demonstrate your PR achievements and campaign success

Indian PR recruiters typically spend 6-10 seconds reviewing each resume initially. Your Public Relations resume must immediately communicate your media relationships, communication skills, and ability to manage brand reputation. With India’s growing corporate sector, a well-optimized resume is essential.

Public Relations Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
Layout: Reverse chronological (most recent first)
Font: Arial, Calibri, or Times New Roman (11-12pt)
Sections: Contact, Summary, Skills, Experience, Campaign Highlights, Education, Certifications

Personal Details for Indian PR Resumes

Indian resumes typically include:

Full name
Phone number with country code (+91)
Professional email address
LinkedIn profile URL
City, State (full address not required)

What to Avoid

Decorative fonts or graphics (causes ATS issues)
Personal information like religion, caste, or father’s name
Salary expectations (discuss during interview)
References (provide when requested)

Key Skills for PR Professionals in India

Indian PR agencies look for comprehensive communications expertise covering media relations, content, and reputation management.

Media Relations (Essential)

Media Outreach: Press release distribution, journalist relationships
Press Coverage: Securing earned media, story pitching
Media Database: Building and maintaining journalist contacts
Press Conferences: Event coordination, media briefings
Interview Preparation: Spokesperson training, key messages

Communications Skills

Press Release Writing: News announcements, feature stories
Content Creation: Thought leadership, bylined articles
Crisis Communication: Issue management, response strategy
Corporate Communications: Internal comms, stakeholder messaging
Digital PR: Online reputation, social media PR

Brand & Reputation

Brand Reputation: Image management, perception tracking
Stakeholder Relations: Government, investor, community relations
Event PR: Launch events, press meets, media interactions
CSR Communications: Social responsibility, sustainability messaging
Influencer Relations: KOL partnerships, influencer outreach

Tools & Technology

Media Monitoring: Meltwater, Cision, Isentia
PR Software: Muck Rack, Prowly, Prezly
Analytics: Media coverage analysis, AVE calculation
Social Listening: Brand24, Mention, Hootsuite
MS Office: PowerPoint for presentations, Excel for tracking

Soft Skills for Indian Companies

Communication: Exceptional written and verbal abilities
Relationship Building: Long-term media partnerships
Strategic Thinking: PR planning and execution
Crisis Management: Calm under pressure
Adaptability: Multiple clients, fast-paced environment

How to Present Skills

Create a dedicated skills section. Group by category (Media Relations, Communications, Digital PR). Highlight media placements and campaign success prominently.

Public Relations Resume Example for India

Here’s a complete resume example tailored for Indian employers:

Priya Nair

Mumbai, Maharashtra | +91-98XXX-XXXXX | priya.nair@email.com | linkedin.com/in/priyanair-pr

Professional Summary

Results-driven Public Relations professional with 7+ years of experience in media relations, corporate communications, and brand reputation management. Proven track record of securing 500+ media placements in top-tier publications including Economic Times, Business Standard, and NDTV. Expertise in crisis communication, press release writing, and stakeholder relations for FMCG, technology, and financial services clients. Strong background with Adfactors PR and Edelman India serving clients including Tata Group, Samsung, and HDFC Bank. MA in Mass Communication from Xavier Institute of Communications (XIC). Seeking Senior PR Manager role at a leading communications agency.

Skills

Media Relations: Media Outreach, Press Coverage, Journalist Relations, Press Conferences, Story Pitching Communications: Press Release Writing, Corporate Communications, Crisis Communication, Content Creation Digital PR: Online Reputation, Social Media PR, Influencer Relations, Digital Campaigns Tools: Meltwater, Cision, Muck Rack, Hootsuite, MS Office, Google Analytics Industry Experience: FMCG, Technology, Financial Services, Healthcare, Startups Soft Skills: Communication, Relationship Building, Strategic Thinking, Crisis Management

Professional Experience

Senior PR Manager | Adfactors PR | Mumbai | April 2021 – Present

Manage PR for 6 key accounts including Tata Group, Samsung India, and HDFC Bank
Secured 500+ media placements in top-tier publications including ET, Business Standard, Mint, and NDTV
Lead team of 4 PR executives handling daily media relations and content creation
Develop crisis communication strategies successfully managing 5 major issue situations
Write and distribute 20+ press releases monthly with 80%+ pickup rate
Build and maintain relationships with 200+ journalists across business, tech, and lifestyle beats
Execute integrated PR campaigns achieving 150% above media coverage targets
Present monthly PR reports and campaign analytics to client leadership
Received “PR Excellence Award” for best technology sector campaign (2023)
Coordinate with digital, events, and creative teams for integrated communications

PR Executive | Edelman India | Mumbai | June 2018 – March 2021

Handled media relations for FMCG clients including HUL and Nestle India
Drafted press releases, media alerts, and feature story pitches
Secured 200+ media placements annually in print, TV, and online
Managed press conferences and media events for product launches
Built journalist database of 150+ contacts across key beats
Supported crisis communication efforts during product recall situations

PR Trainee | Genesis BCW | Delhi NCR | July 2016 – May 2018

Assisted senior consultants on financial services and healthcare clients
Monitored media coverage and prepared daily clippings reports
Drafted basic press materials and media lists
Learned fundamentals of PR strategy and media relations
Coordinated logistics for press events and media interactions

Campaign Highlights

Tata Group Sustainability Initiative | Adfactors PR | 2023

Campaign Type: Corporate sustainability communications
Result: 200+ media placements, featured in all top business dailies
Role: Campaign Lead (Strategy & Execution)

Samsung Product Launch | Adfactors PR | 2022

Campaign Type: Consumer technology launch PR
Result: 150+ placements, 50M+ impressions, trending on Twitter
Role: Senior PR Manager (Media Relations)

Education

Master of Arts (M.A.) | Xavier Institute of Communications (XIC), Mumbai | 2016

Specialization: Mass Communication & Public Relations
First Class

Bachelor of Arts (B.A.) | St. Xavier’s College, Mumbai | 2014

Major: Mass Media
First Class (74%)
President, PR Club

Certifications

PRSI Certification | Public Relations Society of India | 2023
Crisis Communications Certificate | IABC | 2022
Digital PR Certification | PRCA | 2021
Google Analytics Certification | Google | 2020

Professional Memberships

Public Relations Society of India (PRSI)
Public Relations Consultants Association of India (PRCAI)

Languages

English (Fluent) | Hindi (Fluent) | Marathi (Native) | Tamil (Basic)

Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Priya Nair Mumbai, December 2024

Types of Public Relations Roles in India

India offers various PR career paths. Here’s an overview:

By Specialization

Media Relations: Press, broadcast, online media
Corporate Communications: Internal and external comms
Crisis Communications: Issue management, reputation repair
Digital PR: Online reputation, social media
Public Affairs: Government relations, policy

By Experience Level

PR Trainee/Executive: 0-2 years, support role
Senior PR Executive: 2-4 years, independent handling
PR Manager: 4-7 years, account ownership
Senior PR Manager: 7-10 years, strategic leadership
PR Director/VP: 10+ years, business leadership

By Industry

Agency PR: Full-service PR agencies
Corporate Communications: In-house comms teams
Sector Specialist: Tech PR, healthcare PR, financial PR
Digital/Social PR: Online-first agencies
Public Affairs: Government and policy communications

Top Public Relations Employers in India

India’s PR sector offers excellent opportunities. Here are the top employers:

PR Agencies

Adfactors PR: India’s largest PR firm
Edelman India: Global PR network
Genesis BCW: WPP PR network
MSL Group: Publicis PR agency
Weber Shandwick: Omnicom PR network
Text100: Specialist PR agency
Perfect Relations: Independent PR firm
Value 360: Mid-size PR agency

Corporate Communications

Tata Group: Conglomerate communications
Reliance Industries: Corporate affairs
Infosys: IT services communications
TCS: Technology communications
HUL: FMCG corporate communications
HDFC Bank: Financial services PR

How to Apply

Apply through Naukri.com and LinkedIn
Agency career pages directly
Industry referrals (highly effective)
PRSI and PRCAI networks
Campus placements (XIC, IIMC, Symbiosis)

Public Relations Salary in India

PR offers competitive salaries with agencies and corporate roles. Salaries vary based on experience, agency tier, and specialization.

Salary by Experience Level

Experience	Agency (INR)	Corporate (INR)
Trainee/Executive (0-2 years)	₹3 - ₹6 LPA	₹4 - ₹7 LPA
Senior Executive (2-4 years)	₹6 - ₹12 LPA	₹8 - ₹14 LPA
Manager (4-7 years)	₹12 - ₹22 LPA	₹14 - ₹25 LPA
Senior Manager (7-10 years)	₹22 - ₹38 LPA	₹25 - ₹42 LPA
Director/VP (10+ years)	₹38 - ₹70 LPA	₹42 - ₹80 LPA

Note: Corporate in-house roles often pay 15-20% more than agency equivalents.

Salary by City

City	Salary Range (Manager Level)
Mumbai	₹14 - ₹25 LPA
Delhi NCR	₹13 - ₹24 LPA
Bangalore	₹12 - ₹22 LPA
Hyderabad	₹10 - ₹18 LPA
Chennai	₹10 - ₹17 LPA
Kolkata	₹9 - ₹15 LPA

Factors Affecting Salary

Agency Tier: Top agencies pay premium
Sector: Financial and tech PR pay more
In-house vs Agency: Corporate roles pay premium
Crisis Experience: Specialized skills valued
Education: XIC, IIMC background adds value
Certifications: PRSI, international certs valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Certifications for PR Professionals in India

Professional certifications enhance credibility in PR.

Indian PR Certifications

PRSI Certification: Public Relations Society of India
PRCAI Training: PR Consultants Association programs
XIC Diplomas: Xavier Institute of Communications

International Certifications

CIPR: Chartered Institute of Public Relations (UK)
PRCA: Public Relations Communications Association
IABC: International Association of Business Communicators

Digital & Analytics

Google Analytics: Digital measurement
HubSpot PR Certification: Inbound PR
Meltwater Certification: Media monitoring

How to Get Certified

Complete graduation in mass communication/journalism
Join PR agency or corporate comms team
Get PRSI membership and certification
Complete digital PR certifications
Join professional associations

ATS Tips for Your Public Relations Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

Use keywords from job descriptions (Public Relations, Media Relations, Communications)
Keep formatting simple (no tables, columns, or graphics)
Use standard section headings (Experience, Education, Skills)
Upload in .docx or .pdf format
Update profile every 15 days

For LinkedIn Applications

Match resume to LinkedIn profile
Use standard job titles (PR Manager, Communications Manager)
Include media placement numbers
Get endorsements from journalists and clients

General ATS Tips

DO: Standard fonts, clear headings, bullet points
DO: Include metrics (500+ placements, 200+ journalists, 80% pickup rate)
DO: Mention specific publications and clients
DON’T: Use headers/footers, text boxes, images
DON’T: Use creative section titles

Keyword Strategy for PR Roles

Common keywords from job postings:

Public Relations, PR Manager, Communications
Media Relations, Press Release, Journalist Relations
Crisis Communication, Corporate Communications
Brand Reputation, Stakeholder Relations
Meltwater, Cision, Media Monitoring

Final Tips for Your Public Relations Resume

✅ Lead with media metrics—500+ placements, 200+ journalist contacts

✅ Show client diversity—FMCG, tech, finance, healthcare experience

✅ Highlight crisis experience—issue management, reputation repair

✅ Demonstrate digital skills—online PR, social media expertise

✅ Include campaign highlights—successful PR initiatives

✅ Show progression—clear career growth from executive to manager

✅ Proofread carefully—error-free communication essential

Quick Checklist

Contact with +91 phone and LinkedIn
Professional summary highlighting media placements and clients
Skills organized by category (Media Relations, Communications, Digital)
Experience showing PR metrics and achievements
Campaign highlights with specific results
Education with mass comm/journalism background
Professional certifications (PRSI, international)
ATS-friendly formatting
Declaration statement

Ready to create your professional Public Relations resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian communications industry.

Public Relations Text-Only Resume Templates and Samples

Arvind Rawat

Phone: 09876543218

Email: arvind@abc.com

Address: Alpha1 Greater Noida, Noida

About Me

Public Relations

Skilled in building and maintaining a positive image for the company; studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
Extensive experience of XX years in the planning, developing, and implementing PR strategies; liaising with, and answering inquiries from media, individuals, and other organizations, often via telephone and email; researching, writing, and distributing press releases to targeted media
Skilled in collating and analyzing media coverage; writing and editing in-house magazines, case studies, speeches, articles, and annual reports; supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs
Adept in organizing events including press conferences, exhibitions, open days, and press tours; maintaining and updating information on the organization’s website; managing and updating information and engaging with users on social media
Instrumental in sourcing and managing speaking and sponsorship opportunities; fostering community relations through events such as open days and through involvement in community initiatives; managing the PR aspect of a potential crisis situation
Understanding of the importance of good publicity, reputation management, and timely response to PR inquiries in the development and success of an organization. Expert writing abilities with thorough attention to detail, proper formatting and citation, and concise delivery of interesting facts
Experience managing media relations (online, broadcast, and print); background in researching, writing, and editing publications; strong communication ability (oral and written); excellent organizational skills; ability to work well under pressure; creativity and problem-solving aptitude

Education

Computer Science, Master of Engineering / Master of Technology, Completed, July 2017

Hawarad Institute

– Marks 70

Delhi,

Certifications

Certified Public Relations Officer, Completed , January 2021

Work Experience

Period: April 2019 - Current

Public Relations Specialist

Pitchfork Partners Strategic Consulting

Noida, UP

Facilitate inquiries and requests from media outlets, verify the legitimacy of sources, and collaborate with colleagues on content development
Write information-rich content to pitch to the public in promotional offers and campaigns by interviewing shareholders, community members, and product consumers
Create factually correct and professionally written responses to crisis situations to uphold organizational integrity and maintain character and reputation
Manage the expenditures of the communications department and ensure that all campaigns stay within budget
Respond to requests for information releases or press conferences from the media or designate a spokesperson or source of information
Establish and maintain relationships with consumer, community, employee, and public interest groups; write press releases and other media communications to promote clients
Plan or direct the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments
Coach client representatives in effective communication with the public and employees
Prepare and edit organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences
Researched and collected data for use in press releases about a new product line released
Update and maintain Web content; confer with managers to identify trends and group interests and provide advice on business decisions
Utilized social media outlets to increase customer followers by posting relevant messages, interesting product facts, and blurbs about upcoming developments and promotions
Presented different promotional campaigns and met the deadlines and budget requirements for each one

Period: September 2018 - March 2019

Marketing And Public Relations Specialist

Adfactors PR

Noida, UP

Developed PR campaigns and media relations strategies
Collaborated with internal teams and maintain open communication with senior management; organized PR events (e.g. open days, press conferences) and serve as the company’s spokesperson
Edited and updated promotional material and publications (brochures, videos, social media posts, etc.)
Prepared and distributed press releases
Addressed inquiries from the media and other parties; tracked media coverage and follow industry trends
Prepared and submitted PR reports; managed PR issues
Worked with colleagues to address media coverage and promotional opportunities, create publicity campaigns, and identify improvements in communications.
Assisted in designing and executing promotional campaigns to build product awareness, garner positive media attention, and boost company's reputation
Commended for consistently strong writing skills in researching, drafting, editing, and organizing content for release to media