Public Relations
- Skilled in building and maintaining a positive image for the company; studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
- Extensive experience of XX years in the planning, developing, and implementing PR strategies; liaising with, and answering inquiries from media, individuals, and other organizations, often via telephone and email; researching, writing, and distributing press releases to targeted media
- Skilled in collating and analyzing media coverage; writing and editing in-house magazines, case studies, speeches, articles, and annual reports; supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs
- Adept in organizing events including press conferences, exhibitions, open days, and press tours; maintaining and updating information on the organization’s website; managing and updating information and engaging with users on social media
- Instrumental in sourcing and managing speaking and sponsorship opportunities; fostering community relations through events such as open days and through involvement in community initiatives; managing the PR aspect of a potential crisis situation
- Understanding of the importance of good publicity, reputation management, and timely response to PR inquiries in the development and success of an organization. Expert writing abilities with thorough attention to detail, proper formatting and citation, and concise delivery of interesting facts
- Experience managing media relations (online, broadcast, and print); background in researching, writing, and editing publications; strong communication ability (oral and written); excellent organizational skills; ability to work well under pressure; creativity and problem-solving aptitude
