ARVIND PAL

e-360

beta-1

greater noida - 201310, Uttar Pradesh

Telephone +91.09891999591

About Me

Copywriting

Extensive experience of XX years in brainstorming ideas and concepts for the visual and words with other members of the creative team; familiarizing themselves with the product, target audience and competitor activities in the market
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times; continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand; maintain up-to-date knowledge of communication and client-related industry trends
Stay updated on appropriate style guidelines and brand voice for consistency in messaging; exceptional writing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences
Excellent listening skills that are helpful when listening to client wants and needs and providing exactly the work they want; outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas

Bachelor of Design, design

abc college

cbse

greater noida, Delhi

Completed, June 2018

Marks 65 %

Division I

January 2018 - January 2019

Copywrite

mipl

greater noida, Delhi

Key Result Areas:

Interpret creative briefs to develop and produce creative concepts through execution on assigned brands; write original copy and edit content for a range of corporate marketing and communications materials
Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Collaborate with a team of account managers and creative staff from concept development to delivery of final product
Present copy concepts and final deliverables to internal team, and to client representative as needed, and participate in client pitches on occasion
Revise copy based on internal and client feedback/direction
Write copy designed to effectively reach customers in the appropriate target markets to promote products and services
Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used.
Create content for internet, publication, and broadcast media using creative concepts
Research what aspects will make products and services more appealing to customers to maximize the number of sales

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????

August 2017 - August 2018

Copywrite

ADF Ltd.

Noida, Uttar Pradesh

Key Result Areas:

Wrote clear, attractive copy with a distinct voice; conducted high-quality research and interviews
Interpreted copywriting briefs to understand project requirements
Collaborated with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
Edited and proofread copy as needed; used SEO principles to maximize copy’s reach
Sourced images and other content; wrote persuasive copy for brochures, websites, and advertisements to ensure customers were reached
Ensured budgets were maintained and that work was completed according to schedule
Utilized search engine optimization techniques, and edited and revised content as needed by clients
Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand

Key Highlights:

Any existing systems/ processes streamlined???? Results obtained???? Major assignments handled????
Any unique initiative taken to improve customer satisfaction level? Any major accounts/clients handled???
Awards/appreciation letters received???? Other relevant achievements????