Copywriter Resume Samples and Templates for 2025

Copywriter Resume Guide for India

A well-crafted Copywriter resume is essential for success in India’s growing advertising and content industry. Whether you’re a fresher starting your creative career or an experienced professional seeking positions at agencies like Ogilvy, Leo Burnett, McCann, Dentsu, or in-house brand teams, this guide provides everything you need to create a standout resume that impresses Indian employers and passes ATS screening on portals like Naukri and LinkedIn.

This comprehensive guide includes:

• Resume format recommendations for Indian creative industry
• Key skills Indian agencies look for
• Complete resume example with Indian context
• Top copywriting employers in India
• Salary insights in INR by experience level
• Portfolio guidance
• ATS optimization tips for Indian job portals

Why Your Copywriter Resume Matters in India

India’s advertising and content industry is booming, with agencies like Ogilvy India, Leo Burnett, McCann, Dentsu, BBDO, TBWA, Lowe Lintas, and in-house teams at Swiggy, Zomato, Flipkart, and Amazon actively hiring Copywriters. A strong resume helps you:

• Stand out from thousands of creative professionals on Naukri and LinkedIn
• Pass ATS screening used by agencies and companies
• Showcase skills that Indian employers value, including conceptual thinking, brand voice, and multilingual abilities
• Demonstrate your creative achievements and campaign success

Indian creative recruiters typically spend 6-10 seconds reviewing each resume initially. Your Copywriter resume must immediately communicate your creative abilities, conceptual skills, and portfolio highlights. With India’s digital content explosion, a well-optimized resume is essential.

Copywriter Resume Format for India

Indian employers prefer clean, professional resume formats. Here’s what works best:

Recommended Format

• Length: 1-2 pages (freshers: 1 page, experienced: 2 pages max)
• Layout: Reverse chronological (most recent first)
• Font: Arial, Calibri, or Times New Roman (11-12pt)
• Sections: Contact, Summary, Skills, Experience, Portfolio Highlights, Education, Awards

Personal Details for Indian Copywriter Resumes

Indian resumes typically include:

• Full name
• Phone number with country code (+91)
• Professional email address
• LinkedIn profile URL
• Portfolio website link
• City, State (full address not required)

What to Avoid

• Decorative fonts or graphics (causes ATS issues)
• Personal information like religion, caste, or father’s name
• Salary expectations (discuss during interview)
• References (provide when requested)

Key Skills for Copywriters in India

Indian agencies look for comprehensive creative skills covering conceptual thinking, writing craft, and digital expertise.

Creative Skills (Essential)

• Conceptual Thinking: Big idea development, campaign concepts
• Brand Voice: Tone development, brand guidelines
• Headline Writing: Attention-grabbing headlines
• Body Copy: Long-form persuasive writing
• Taglines: Memorable brand lines

Writing Craft

• Ad Copy: Print ads, outdoor, TVCs
• Digital Copy: Website, social media, email
• Content Writing: Blogs, articles, whitepapers
• Script Writing: TV, radio, digital films
• UX Writing: App copy, microcopy

Digital & Content

• Social Media: Platform-specific content
• SEO Writing: Search-optimized content
• Email Marketing: Drip campaigns, newsletters
• Landing Pages: Conversion-focused copy
• Video Scripts: YouTube, Instagram Reels

Language Skills

• English: Fluent creative writing
• Hindi: Hinglish, regional dialects
• Regional Languages: Tamil, Telugu, Marathi, Bengali, etc.
• Bilingual Copy: Code-switching, cultural nuances

Soft Skills for Indian Agencies

• Creative Collaboration: Working with art directors
• Brief Interpretation: Understanding client needs
• Presentation Skills: Selling ideas to clients
• Deadline Management: Fast-paced agency environment
• Adaptability: Multiple brands and tones

How to Present Skills

Create a dedicated skills section. Group by category (Creative, Digital, Languages). Include portfolio link prominently.

Copywriter Resume Example for India

Here’s a complete resume example tailored for Indian employers:

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Ankit Saxena

Mumbai, Maharashtra | +91-98XXX-XXXXX | ankit.saxena@email.com | linkedin.com/in/ankitsaxena-copy | ankitwrites.com

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Professional Summary

Award-winning Copywriter with 6+ years of experience creating compelling campaigns for leading FMCG, automotive, and tech brands. Proven track record of developing brand-defining concepts including campaigns that won Cannes Lions, Effie India, and Abby Awards. Expertise in conceptual thinking, brand voice development, and cross-platform content creation. Strong background with Ogilvy and Leo Burnett serving clients including HUL, Maruti Suzuki, and Amazon. Fluent in English and Hindi creative writing. Seeking Senior Copywriter role at a top creative agency.

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Skills

Creative: Conceptual Thinking, Campaign Development, Brand Voice, Headlines, Taglines Ad Copy: Print Ads, TVCs, Radio, Outdoor, Digital Banners Digital Content: Social Media, Website Copy, Email, SEO Content, Landing Pages Scripts: TV Commercials, Digital Films, Radio Spots, Corporate Videos Languages: English (Creative), Hindi (Creative), Hinglish, Marathi (Conversational) Tools: MS Office, Google Docs, Basic Figma, Canva

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Professional Experience

Senior Copywriter | Ogilvy India | Mumbai | April 2021 – Present

• Lead creative conceptualization for HUL personal care and foods brands
• Developed award-winning campaign “India’s Next Generation” winning Cannes Lions Bronze
• Create integrated campaign concepts across TV, digital, print, and activation
• Write TVCs, digital films, print ads, and social media content
• Collaborate with art directors and creative directors on campaign development
• Present creative work to clients including CMOs and brand directors
• Mentor team of 2 junior copywriters on craft and conceptual skills
• Received “Creative Excellence Award” for best campaign (2023)
• Handle multiple brand accounts simultaneously meeting tight deadlines
• Develop brand voice guidelines for new product launches

Copywriter | Leo Burnett India | Mumbai | June 2018 – March 2021

• Created campaigns for automotive client (Maruti Suzuki) winning Effie India Gold
• Wrote TV scripts for 10+ commercials aired nationally
• Developed social media content strategy generating 5M+ engagement
• Created print campaigns for FMCG and technology brands
• Collaborated with planning team on consumer insights and strategy
• Won internal “Best Copy” award for 3 consecutive quarters

Junior Copywriter | DDB Mudra | Mumbai | July 2016 – May 2018

• Assisted senior copywriters on campaign development
• Wrote social media content and digital banners
• Learned fundamentals of advertising copy and concept development
• Worked on retail, BFSI, and telecom brand accounts
• Developed skills in brief interpretation and creative presentation

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Portfolio Highlights

“India’s Next Generation” Campaign | HUL | Ogilvy | 2023

• Platform: TV, Digital, Print, Social
• Achievement: Cannes Lions Bronze, 50M+ video views
• Role: Lead Copywriter (Concept & Copy)

Maruti Suzuki Launch Campaign | Leo Burnett | 2020

• Platform: TV, Digital, OOH
• Achievement: Effie India Gold, 25% increase in enquiries
• Role: Copywriter (Scripts & Copy)

Portfolio: ankitwrites.com (Full portfolio with case studies)

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Education

Post Graduate Diploma in Copywriting | MICA Ahmedabad | 2016

• Specialization: Advertising & Creative Communication
• Merit Scholarship Recipient

Bachelor of Arts (B.A.) | St. Xavier’s College, Mumbai | 2014

• Major: English Literature
• First Class (78%)
• Editor, College Literary Magazine

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Awards & Recognition

• Cannes Lions Bronze | Creative Effectiveness | 2023
• Effie India Gold | Automotive Category | 2020
• Abby Award Silver | Digital Campaign | 2022
• One Show Merit | Print Advertising | 2021
• DDB Mudra Rookie of the Year | 2017

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Languages

English (Fluent - Creative) | Hindi (Fluent - Creative) | Marathi (Conversational)

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Declaration

I hereby declare that the information provided above is true to the best of my knowledge.

Ankit Saxena Mumbai, December 2024

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Types of Copywriter Roles in India

India offers various copywriting career paths. Here’s an overview:

By Specialization

• Advertising Copywriter: Traditional and digital ads
• Digital Copywriter: Social media, content, SEO
• Creative Copywriter: Conceptual, big idea focus
• Content Writer: Long-form, editorial content
• UX Writer: Product copy, microcopy

By Experience Level

• Junior Copywriter: 0-2 years, learning phase
• Copywriter: 2-4 years, independent work
• Senior Copywriter: 4-7 years, lead creative
• Associate Creative Director (Copy): 7-10 years, team leadership
• Creative Director: 10+ years, department leadership

By Industry

• Agency Copywriter: Creative and digital agencies
• In-House Copywriter: Brand marketing teams
• Freelance Copywriter: Independent projects
• Content Copywriter: Content marketing agencies

Top Copywriter Employers in India

India’s creative industry offers excellent opportunities. Here are the top employers:

Global Agency Networks

• Ogilvy India: WPP network, full-service creative
• Leo Burnett India: Publicis network
• McCann India: IPG network
• BBDO India: Omnicom network
• TBWA India: Omnicom network, disruption
• Lowe Lintas: MullenLowe network
• DDB Mudra: Omnicom network
• FCB Ulka: IPG network

Digital & Content Agencies

• Dentsu Digital: Digital creative
• WATConsult: Digital agency
• SoCheers: Social media specialist
• Schbang: Digital creative
• What’s Your Problem: Creative shop

In-House Brand Teams

• Swiggy: Consumer tech
• Zomato: Food tech
• Flipkart: E-commerce
• Amazon India: Retail
• CRED: FinTech
• Nykaa: Beauty and fashion

How to Apply

• Portfolio website (essential)
• LinkedIn and Naukri.com
• Agency career pages
• Industry referrals (highly effective)
• Creative award shows networking

Copywriter Salary in India

Copywriting offers competitive salaries with award-winning creatives commanding premium. Salaries vary based on experience, agency type, and portfolio.

Salary by Experience Level

Experience	Agency (INR)	Digital Agency (INR)	In-House (INR)
Junior (0-2 years)	₹3 - ₹6 LPA	₹3.5 - ₹7 LPA	₹4 - ₹7 LPA
Mid-Level (2-4 years)	₹6 - ₹12 LPA	₹7 - ₹14 LPA	₹8 - ₹14 LPA
Senior (4-7 years)	₹12 - ₹22 LPA	₹14 - ₹25 LPA	₹14 - ₹22 LPA
ACD (7-10 years)	₹22 - ₹40 LPA	₹25 - ₹45 LPA	₹22 - ₹38 LPA
CD (10+ years)	₹40 - ₹80 LPA	₹45 - ₹90 LPA	₹38 - ₹70 LPA

Note: Award-winning copywriters and those with viral campaigns command premium salaries.

Salary by City

City	Salary Range (Mid-Level)
Mumbai	₹8 - ₹15 LPA
Delhi NCR	₹7 - ₹14 LPA
Bangalore	₹7 - ₹14 LPA
Hyderabad	₹6 - ₹11 LPA
Chennai	₹5 - ₹10 LPA
Kolkata	₹5 - ₹9 LPA

Factors Affecting Salary

• Portfolio Quality: Award-winning work commands premium
• Agency Tier: Top agencies pay more
• Specialization: Digital and UX writing in demand
• Awards: Cannes, Effie, Abby winners earn more
• Languages: Bilingual copywriters valued
• Client Work: Marquee brand experience valued

Salary data based on Glassdoor India, AmbitionBox, and industry surveys.

Portfolio Tips for Copywriters in India

Your portfolio is more important than your resume in creative fields.

Portfolio Essentials

• Personal Website: Professional portfolio site
• Case Studies: Context, challenge, solution, results
• Campaign Work: Print, TVC, digital examples
• Digital Content: Social media, websites
• Writing Samples: Headlines, taglines, body copy

Portfolio Format

• Clean Design: Let the work speak
• Easy Navigation: Clear categories
• Mobile Responsive: Works on all devices
• Regular Updates: Keep it current
• PDF Version: For email applications

What to Include

• Best 10-15 pieces of work
• Award-winning campaigns
• Variety of formats and tones
• Brief context for each piece
• Your specific role and contribution

ATS Tips for Your Copywriter Resume

Most companies use Applicant Tracking Systems (ATS) to screen resumes. Optimize yours:

For Naukri.com

• Use keywords from job descriptions (Copywriter, Creative, Advertising)
• Keep formatting simple (no tables, columns, or graphics)
• Use standard section headings (Experience, Education, Skills)
• Upload in .docx or .pdf format
• Include portfolio link prominently

For LinkedIn Applications

• Match resume to LinkedIn profile
• Use standard job titles (Copywriter, Senior Copywriter)
• Highlight awards and portfolio
• Get endorsements from creative directors

General ATS Tips

• DO: Standard fonts, clear headings, bullet points
• DO: Include keywords (copywriting, creative, advertising, campaign)
• DO: Mention specific clients and campaigns
• DON’T: Use headers/footers, text boxes, images
• DON’T: Over-design the resume

Keyword Strategy for Copywriter Roles

Common keywords from job postings:

• Copywriter, Creative Copywriter, Senior Copywriter
• Advertising, Campaign, Brand, Creative
• TVC, Print, Digital, Social Media
• Concept, Headline, Tagline, Script
• FMCG, Automotive, Technology

Final Tips for Your Copywriter Resume

✅ Lead with creative achievements—awards, viral campaigns, notable clients

✅ Include portfolio link prominently—most important element

✅ Show creative breadth—TVC, print, digital, social

✅ Highlight awards—Cannes, Effie, Abby recognition

✅ Demonstrate language skills—English and Hindi creative ability

✅ Show progression—clear career growth from junior to senior

✅ Keep it clean—let your portfolio do the creative heavy lifting

Quick Checklist

• Contact with +91 phone, LinkedIn, and portfolio link
• Professional summary highlighting creative achievements
• Skills organized by category (Creative, Digital, Languages)
• Experience showing campaigns and achievements
• Portfolio highlights with specific results
• Education with creative background
• Awards and recognition
• ATS-friendly formatting
• Declaration statement

Ready to create your professional Copywriter resume? Use our resume builder to get started with templates optimized for Indian job portals.

For more guidance on resume structure, check out our resume format guide with tips specifically for the Indian creative industry.