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About Me

Copywriting

  • An Accomplished Professional - Copywriter Committed to producing exceptional and creative types of content, including articles, internet content, advertisements, commercials, brochures, and publications. Experienced in a variety of writing styles and determined to strive for the best. Dedicated team player who enjoys working with others to develop innovative ideas
  • Extensive experience of XX years in brainstorming ideas and concepts for the visual and words with other members of the creative team; familiarizing themselves with the product, target audience, and competitor activities in the market
  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times; continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
  • Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand; maintain up-to-date knowledge of communication and client-related industry trends
  • Stay updated on appropriate style guidelines and brand voice for consistency in messaging; exceptional writing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences
  • Excellent listening skills that are helpful when listening to client's wants and needs and providing exactly the work they want; outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas

EDUCATION

History, Bachelor of Education, Completed, 2018-06-01

Lady Arven College

Marks 65, Division I

Delhi,

Work Experience

2019-01-01 - Current

Copywriter

1702 Digital

Mumbai, MH
  • Interpret creative briefs to develop and produce creative concepts through execution on assigned brands; write original copy and edit content for a range of corporate marketing and communications materials
  • Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings 
  • Collaborate with a team of account managers and creative staff from concept development to delivery of the final product
  • Present copy concepts and final deliverables to the internal team, and to client representatives as needed, and participate in client pitches on occasion
  • Revise copy based on internal and client feedback/direction
  • Write copy designed to effectively reach customers in the appropriate target markets to promote products and services
  • Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used.
  • Create content for Internet, publication, and broadcast media using creative concepts
  • Research what aspects will make products and services more appealing to customers to maximize the number of sales

2015-08-01 - 2018-08-01

Creative Copywriter

Synovative Entertainment

Mumbai, MH
  • Wrote clear, attractive copy with a distinct voice; conducted high-quality research and interviews
  • Interpreted copywriting briefs to understand project requirements
  • Collaborated with designers, PR, and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
  • Edited and proofread copy as needed; used SEO principles to maximize copy’s reach
  • Sourced images and other content; wrote persuasive copy for brochures, websites, and advertisements to ensure customers were reached
  • Ensured budgets were maintained and that work was completed according to the schedule
  • Utilized search engine optimization techniques, and edited and revised content as needed by clients
  • Worked with art directors and account managers to create ideas and schedules that worked with the projects at hand

Skills

  • Writing
  • Reading comprehension
  • Research
  • Creativity
  • Time management
  • Technical expertise
  • Communication

Languages

  • Gujarati
  • English
  • Hindi
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